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Matt Diggity Profile picture
@mattdiggityseo
Jun 18 • 6 tweets • 2 min read • Read on X
"SEO takes too long" is the biggest myth in digital marketing.

Some techniques move the needle in days, not months.

Want a quick ranking boost? Implement these 5 changes today:

1. Internal linking boost (1-2 weeks)

- Find your highest-traffic pages in GA4
- Identify relevant pages that need a ranking boost
- Add contextual internal links with optimized anchor text

Most sites leave money on the table by ignoring this
2. CTR optimization (immediate impact)

Google tracks user engagement. If people click through, you rank higher.

- Test compelling words in meta titles ("Best," "Proven," "Secrets")
- Use numbers and brackets ([Updated 2025])
- Match search intent by studying top competitors' titles
3. Quick-win backlinks (2-4 weeks)

Not all links take months to acquire:

- Brand mentions: Find unlinked brand mentions and request a link
- Niche edits: Get links from existing articles rather than waiting on guest posts
- Digital PR: Earn high-authority links by responding to journalist queries on platforms like Prowly or Muckrack

These often convert faster than cold outreach
4. Content refreshes (1-3 weeks)

Google loves fresh content. If your old blog posts are slipping:

- Update outdated info and statistics
- Add relevant internal and external links
- Improve readability with bullet points and headers
- Re-submit via Google Search Console
5. Site speed improvements (immediate)

Slow sites bleed rankings (and conversions).

- Check load speed with Pingdom - aim for under 2 seconds
- Pre-size images before uploading
- Use a CDN like Cloudflare to serve content faster
- Remove unnecessary scripts slowing things down
For a free, customized website audit, head over to:

go.thesearchinitiative.com/43W0pJG

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More from @mattdiggityseo

Matt Diggity Profile picture
Jun 12
We grew a real estate website's traffic from 245,518 to 468,862 monthly sessions in 6 months…

Before publishing a single new article.

Instead, we focused on 5 overlooked SEO strategies that work like crazy in 2025.

Here's the exact gameplan you can implement today:
1. Target "low hanging" keywords already ranking on page 2

Most sites have content ranking in positions 11-20.

Instead of writing more content:

- Use Ahrefs to identify keywords ranking just outside page 1
- Filter for KD scores under 25 (easy wins)
- Group related keywords by page
- Use Surfer to optimize existing content against competitors

This simple approach will push dozens of your terms from page 2 to page 1.
2. Build strategic backlinks with perfect anchor distribution

Analyze the top 5 competitor pages for your target keywords and:

- Export their anchor text data
- Categorize each anchor (targeted, branded, URL, etc)
- Calculate the average distribution
- Build links matching their anchor pattern

This technique works because it mimics what Google already rewards in your niche.
Read 8 tweets
Matt Diggity Profile picture
Jun 11
You don’t need to be Forbes or Healthline to dominate the SERPs. You just need to organize your content like they do.

We used “Power Hubs” to grow a health site’s traffic by 61% in 6 months… and go from 1,405 to 2,288 ranking keywords.

Here’s how you can do the same (even if you’re not a DR90 giant):
First, what are "Power Hubs"?

They're strategically connected content clusters that convince Google you're THE authority on a topic.

The structure is simple but powerful:

• 1 pillar page (broad topic)
• 4-8 cluster pages (specific subtopics)
• Strategic internal linking

This creates a content ecosystem that Google sees as comprehensive coverage of a topic, rather than isolated articles.

Why Power Hubs work so well:

• Rank for 5-10X more keywords with the same effort
• Keep users on your site longer
• Create multiple entry points to your content
• Reduce the risk of algorithm updates

Here’s how to build one:
STEP 1: FIND YOUR PERFECT PILLAR TOPIC

Open Ahrefs Keywords Explorer and enter a broad keyword in your niche.

For example, if you sell health supplements, you might enter "vitamin d" or "probiotics".

Select your target location.

Click on "Keyword Ideas" and then "Terms match" to see related keywords.

The key here is using the "Group by terms" filter on the left sidebar - this reveals natural keyword clusters that make perfect pillar topics.

Look for groups with high search volume AND multiple variations.

For example, if we search "vegan recipes," we can see "vegan pasta recipes" has:

• Good search volume
• Multiple variations
• Commercial intent
• Informational value

This makes it an ideal pillar topic (while "pasta" alone would be too broad).Image
Read 8 tweets
Matt Diggity Profile picture
Jun 9
I've helped tons of sites recover from brutal Google updates.

The difference between winners and losers comes down to these 8 factors:

1. Brand signals

Winners get people Googling for their brand name.

Losers focus only on ranking for commercial terms.
2. Link profile

Winners focus on quality backlinks from relevant sites.

Losers chase links from cheap directory links or spammy blogs.
3. Search intent match

Winners analyze what's already on page 1 and match that format exactly.

Losers create whatever content format they prefer.
Read 9 tweets
Matt Diggity Profile picture
Jun 3
Stop creating more content. Start fixing what you already have.

We just grew a site’s organic traffic 90.97% by just optimizing existing articles.

Here's the exact process we used to turn page 2 rankings into page 1 winners:

1. Find your "low-hanging keyword" opportunities

- Open Ahrefs > Site Explorer > Organic Keywords
- Filter by Position 11-20 and KD score under 25

These are keywords already ranking just outside page 1, but easy to improve.
2. Group related keywords by page

Look for patterns - we found clusters like "florists in Watford" where a single page ranked for multiple related terms.

These are your prime targets because one optimization can improve many rankings at once.

- Use Surfer to compare against competitors
- Enter your target keyword + URL
- Analyze what's missing:

• Key phrases used by top-ranking sites
• Content structure (headings, paragraphs)
• Word count gaps
• Missing topics and entities
3. Make strategic updates

You might be missing key phrases in your:

• Page titles (add location + service keywords)
• H1 headings (match searcher intent)
• Meta descriptions (improve click appeal)
• Content sections (add missing subtopics)
Read 5 tweets
Matt Diggity Profile picture
May 29
I’ve run 7 SEO businesses, partnered in 6, and exited 5…

Here are 4 lessons I learned too late: 👇

1. Product-Market Fit Comes Before SEO

SEO can't fix a bad offer. Period.

Before you write a single line of content:

- Validate demand by running small ad campaigns
- Talk to real customers and identify what pain they’re paying to solve
- Ensure your LTV exceeds your CAC

Traffic means nothing without conversions.
2. Build a Data Machine

Most SEO decisions are made based on gut feelings, random blog posts, or what worked 5 years ago.

- Run single-variable tests
- Build a trusted network to share findings
- Make decisions off real test data

Even when a Google update hits, you won't panic. Just go back to the data and pivot.
3. Diversify Sooner Than Feels Comfortable

If 100% of your income relies on a single client, site, or strategy, you're always one update away from disaster.

- Build multiple traffic sources (SEO + email + social)
- Launch a second site or offer
- Acquire and build assets that you own
Read 5 tweets
Matt Diggity Profile picture
May 28
Site migrations are SEO danger zones. One wrong move will see your traffic plummet to zero overnight.

Thanks to this checklist, our client's site saw a +61% INCREASE in organic traffic in 6 months instead.

If you're:

• Switching to a new domain
• Moving to a new CMS or platform (e.g., BigCommerce → Shopify)
• Migrating to a new server or host
• Launching a mobile version of your site

Here’s the full checklist to execute a flawless migration for your site: 🧵
Step 1: Pick a smart migration date

NEVER migrate during peak seasons or high-traffic periods.

My personal rule: Always migrate on Saturdays when traffic is lowest, giving you the full weekend to fix issues before Monday traffic returns. (Varies based on niche)
Step 2: Backup your site

Before touching anything, create a full backup of your site (files + database).

If anything breaks during the migration, you need a safety net to restore everything instantly.
Read 13 tweets

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