I’ve run 7 SEO businesses, partnered in 6, and exited 5…

Here are 4 lessons I learned too late: 👇

1. Product-Market Fit Comes Before SEO

SEO can't fix a bad offer. Period.

Before you write a single line of content:

- Validate demand by running small ad campaigns
- Talk to real customers and identify what pain they’re paying to solve
- Ensure your LTV exceeds your CAC

Traffic means nothing without conversions. 2. Build a Data Machine

Most SEO decisions are made based on gut feelings, random blog posts, or what worked 5 years ago.

- Run single-variable tests
- Build a trusted network to share findings
- Make decisions off real test data

Even when a Google update hits, you won't panic. Just go back to the data and pivot.

Site migrations are SEO danger zones. One wrong move will see your traffic plummet to zero overnight.

Thanks to this checklist, our client's site saw a +61% INCREASE in organic traffic in 6 months instead.

If you're:

• Switching to a new domain
• Moving to a new CMS or platform (e.g., BigCommerce → Shopify)
• Migrating to a new server or host
• Launching a mobile version of your site

Here’s the full checklist to execute a flawless migration for your site: 🧵 Step 1: Pick a smart migration date

NEVER migrate during peak seasons or high-traffic periods.

My personal rule: Always migrate on Saturdays when traffic is lowest, giving you the full weekend to fix issues before Monday traffic returns. (Varies based on niche)

I tested dozens of AI SEO tactics and found 7 that actually work.

Implemented on a client site, these strategies drove 2300% more AI traffic…

And got them appearing in 90 keywords in AI Overviews (from 0):

#1: TARGET CONVERSATIONAL QUERIES

Traditional keywords don't trigger AI Overviews like conversational queries do.

Traditional: "15-minute home workout" (no AI Overview)
Conversational: "What's a quick 15-minute workout I can do at home without equipment?" (triggers AI Overview)

Use Google's "People Also Ask" section to find these conversational queries.

Add these exact questions as H2s, then answer them directly. #2: STRUCTURE WITH CLEAR HEADINGS

AI loves content it can easily scan and understand.

Use this exact heading hierarchy:

- ONE H1 that states the topic clearly
- H2s for major sections/questions
- H3s for sub-points within sections

Still doing link-building manually? AI can now automate the process.

I set this up for a client and it secured 10-20 authority links in a month.

Here's the full playbook (it's stupid simple): 🧵 First, find link prospects with Ahrefs Link Intersect (should take 10 mins max):

- Add up to 10 competitors
- Filter for domains linking to at least 2 competitors
- Sort by DR (higher = more link juice)
- Export to Google Sheets
- Keep only domains with DR 25+

Get their contact info:

- Check the site's contact page
- Use Hunter.io Chrome extension (free for 25 searches/month)
- Add first name, last name, and email to your sheet

Always try to find a specific person rather than using generic "contact@" emails.

We grew a medical client's organic traffic by 3773% in under 12 months…without any backlink outreach or content flood.

How? A user-first SEO strategy that Google actually rewards.

Here's the exact 3-step system that took us from 1,040 to 40,284 monthly sessions: 👇🧵 Step 1: User-first content that matches what searchers want

First, use Ahrefs to analyze search intent:

• Enter your keyword in Keywords Explorer
• Scroll to SERP section
• Click "Identify intents"

This shows you the specific content type users are looking for.

For the last 5 years, I’ve been quietly using these 10 SEO loopholes to outrank my competition FAST. 🤫

They deliver outsized results for minimal effort...

But heads up: a few of them aren’t beginner-friendly.

Here’s how they work: 👇🧵 1. Parasite SEO

Why build authority from scratch when you can borrow it?

Just place your content on an already-trusted media site and skip the line to page one.

Works wonders for the most competitive keywords.

I've got a gigabrain SEO strategy that's been working like crazy in 2025.

It literally FORCES your articles back to their original position when they start sliding down the rankings.

One of my articles went from position #57 to #1 for a 2,000/mo search keyword.

Copy-and-paste this system if you want to rank on Google this year : 👇🧵 Google's constantly evaluating your content against fresh competitors.

When someone outranks you, you need a way to know exactly when and what to update.

First, set content audit reminders on your calendar for Jan 1, Apr 1, Jul 1, and Oct 1.

On audit day, pull a comparison report from your rank tracker. I use Accuranker, but Ahrefs or Semrush work fine too.

More traffic means nothing if you can’t turn visitors into customers.

We helped an eCommerce client grow revenue by 72% and 3X’d their organic traffic along the way.

Turns out, when you give users a better experience and convert them, Google will naturally send you more free traffic.

Here’s exactly how we did it, and how you can too. 👇🧵 1️⃣ Turn blog readers into paying customers

Your blog isn't just for SEO - it should drive sales.

First, identify your top-selling products in Google Analytics (Reports > Monetization > Ecommerce purchases).

Then strategically place natural internal links from your blog posts to these product pages.

Use descriptive anchor text that includes relevant keywords.

I run multiple 7-figure SEO companies. Here are 12 free tools my team and I can’t live without: 🧵 Browser extensions:

Keyword Surfer:
Grab keyword ideas and search volumes while you Google. Build keyword lists without interrupting your workflow.

Detailed SEO:
One-click view of on-page elements and technical specs. Perfect for quick audits or competitor analysis.

Gmass:
Manage Gmail outreach campaigns with good deliverability.

Most sites are bleeding traffic and have no idea why.

They think it’s content or backlinks.

But 9 times out of 10, it’s a technical SEO problem.

Here’s how I run a technical SEO audit that catches everything: 👇🧵 1. Start with crawlability and indexability

If your site has crawlability or indexation issues… nothing else matters.

• Check robots.txt isn’t blocking key pages
• Fix noindex tags that shouldn’t be there
• Submit a clean XML sitemap in GSC

The biggest SEO lie of 2025?

"AI content can't rank anymore."

My agency helped a client go from 913 to 8,291 organic monthly visitors using AI content.

But we didn't just ask ChatGPT to write articles and upload.

Here's our exact 5-step process that's crushing it right now:

1. Topic clustering > Keyword research

Don't chase random keywords. Build topical authority strategically:

• Start with 5–7 core topics your site should rank for
• Use ChatGPT to generate 30+ semantically relevant subtopics per core
• Break each subtopic down into keyword variations by intent 2. AI content needs human expertise

We follow a 70/30 rule:

• 70% AI-generated base content
• 30% human expertise overlay (Or use a tool like SurferAI)

Add these human elements:

• Original data points
• Personal experiences
• Client case studies
• Industry insights only experts would know

Here are 9 WordPress SEO plugins you NEED if you want to rank in 2025…(from someone who's tested them all) 👇

Most site owners waste time with the wrong plugins or install too many, causing their site to slow down.

This list should fix that: 🧵 Plugin #1: Rank Math (free or paid)

- Best schema generator by far
- Auto XML sitemap creation
- Bulk edit titles/descriptions

I've tested over 50+ different link building methods since 2009.

Most are a waste of time in 2025, yet some SEOs are still using them.

These 5 methods are the ones consistently delivering ROI right now:

1. Digital PR campaigns

The holy grail of link building in 2025:

• Create newsworthy content based on original research or data.

• Target journalists that are already covering your topic.

• Use tools like Muck Rack or Prowly to pitch them.

• One campaign can generate 40+ high-authority links in a single month. 2. Strategic guest posting

Not the spray-and-pray approach most use:

• Reverse engineer your competitors in Ahrefs.

• Pitch sites that already accept guest posts and rank for your keywords.

• Offer value in the pitch: optimize a post for a keyword they’re missing.

• Focus on quality over quantity - one DR70+ link beats twenty DR30 links.

Want to future-proof your content from Google updates?

We built an AI system that audits 100+ pages in minutes, based on what Google actually wants.

Using this exact setup, our client's traffic shot up 387% after Google's latest update.

The best part?

It works in any niche, for any site size. And takes 5 minutes to set up.

Here’s how to build it once and run it forever: 👇🧵 Step 1: Create a custom GPT Agent

Start by creating a custom GPT with these exact instructions:

“Analyze content using Google's Helpful Content and E-E-A-T guidelines. For each URL, evaluate:

- Content Quality: Identify sections lacking detail, experience, or depth
- Credibility: Find missing sources, expert quotes, or credentials
- Engagement: Analyze visuals, CTAs, and interactive elements
- Originality: Spot opportunities for unique insights
- Structure: Assess headings, formatting for readability
- Trust: Check for transparency in methodologies, disclosures
- Metadata: Evaluate titles, descriptions, URLs

For each issue:
1. Clearly identify the problem
2. Provide specific, actionable fixes
3. Give real examples (new headlines, section topics, etc.)

Score each category 1-10 and prioritize fixes as High/Medium/Low”

I consult businesses for $3K/hour on how to double or triple their organic traffic.

Here’s 5 of my best, non-obvious advice for 2025: 🧵

1. Start optimising for AI chatbot visibility

Over 71.5% of consumers now use LLMs for search to complement Google.

• Structure content clearly. Use bullet points, concise intros, and proper H2s so AI can parse and summarize your info easily.

• Publish original stats, examples, and expert perspectives. AI prioritizes unique, first-hand insights.

• Add schema markup. Use FAQ, How-To, and Product schema to boost AI readability.

• Build domain authority with consistent mentions and authoritative backlinks. Chatbots prioritize content from trustworthy sources.

• Monitor citations. Use tools like AlsoAsked, Bing Chat, or Perplexity to see where your brand shows up, and reverse-engineer what works. 2. Create topical clusters

Google’s moving from keyword-based indexing to topic-based indexing.

That means:

• Build pillar pages and surround them with 10–20+ related articles. (depending on topic size)

• Cover every question and angle around your niche. (Use ChatGPT or Ahrefs to come up with content ideas)

• Link internally in a way that mimics expert knowledge architecture.

• Update older pages with new stats, examples, and links to new content to keep your topical coverage fresh.

You don’t need 1,000 blog posts. You need the right 50, mapped out like a knowledge hub.

My SEO agency manages some of the top brands internationally.

After thousands of audits, these 5 traffic-killers show up across every niche.

Here’s how to fix them for quick ranking gains:

1. Broken or Flat Site Structures

• Rebuild your main navigation with logical page groupings

• Add subcategories based on real search behavior and tags

• Create individual landing pages for each core service or product

• Add breadcrumb trails to help both users and crawlers

• Keep footer links focused and minimal to reduce crawl dilution 2. Strengthen Internal Linking to Avoid Orphan Pages

• Map out all your URLs and find pages with zero internal links

• Link from high-traffic blog posts to pages you want to rank

• Add contextual links within paragraphs, not just footers or menus

• Merge duplicate pages that dilute link equity across similar topics

• Use descriptive anchor text that includes keywords naturally

Here’s the exact AI content strategy I use to take sites from page 5 to page 1 in 2025:

1) Topical Mapping

• Start with a root topic. Think “Digital Marketing,” not “How to run Facebook Ads.”

• Use ChatGPT to break it into subtopics + FAQs. This is your first-pass topical map.

• Validate each subtopic by checking traffic potential via tools like Ahrefs/SEMRush.

• Organize content into silos (pillar + clusters). Every piece should fit somewhere. 2) AI Content Workflow (the right way)

• Don’t write and publish raw AI. You’ll get nuked.

• Use AI for draft generation and outline speed.

• Human editor polishes for tone, accuracy, and nuance. (Or use a tool like SurferAI)

• Inject real experience, stats, or original examples. That’s how you stand out.

• Cap output to ~3–5 articles per day/site. Don’t trip Google’s velocity radar.

AI has permanently changed the way we do SEO.

The winners aren’t just writing content and building links…

They’re building AI-driven systems to do the work of 100 SEO experts at once.

That’s exactly how my agency 3X’d a client’s organic revenue from $166K/mo to $491K/mo.

Here’s the full playbook so you can do it too (set it up once and let it run on autopilot). 🧵👇 1. AI-Powered Content at Scale

We built a fully automated content system to bridge the gap between the client’s website and their competitors:

1️⃣ Identify missing keywords using Ahrefs

- Use Ahrefs' Competitive Analysis tool to compare your site against top competitors.

- Filter results to find keywords that more than one competitor ranks for, but you don’t.

- Pick the most relevant ones that align with your site’s content strategy.

Here’s the step-by-step SEO checklist I use to take sites from zero to page 1 in search results (updated for 2025):

1) Setup Checklist

• SEO Plugin: Install Rank Math or Yoast. It handles titles, descriptions, and schema markup.

• Sitemap: Check yours at yourdomain(.)com/sitemap.xml. Helps Google crawl efficiently.

• Robots.txt: Ensure Google isn’t blocked from indexing important pages. Find yours at yourdomain(.)com/robots.txt.

• Google Search Console: Set up GSC to track rankings, indexing issues, and penalties.

• Google Analytics: Monitor traffic sources, conversions, and user behavior. 2) On-Page SEO

• Title tags: Under 60 chars, main keyword upfront.

• H1: One per page. 40-65 chars. Keyword included.

• H2-H6: Use subheadings to structure content and support keywords.

• Meta descriptions: 50-160 chars, make it compelling.

• URLs: Short, clean, hyphenated. Remove stop words ("and," "the," etc.).

• Image alt text: Descriptive. Keep it natural.

• Breadcrumb navigation: Helps with UX and reinforces internal linking.

• Schema markup: Use FAQ, How-To, and Product schema to improve CTRs.

I’ve been running SEO tests since 2009, and there’s one ranking factor that’s becoming impossible to ignore.

The sites that don’t have it? They get wiped out in every Google update.

But the sites that do? They’re getting more traffic than ever.

It’s brand search volume.

When people actively search for your brand, Google sees you as a recognized authority.

Your E-E-A-T improves, your rankings climb, and you don’t get clapped in updates.

At this point, every SEO pro agrees that brand search isn’t a “nice to have” anymore.

It’s becoming a core ranking signal alongside backlinks and content.

So, how do you build it? 👇 1. Social Media & Email Marketing

Google is paying attention to how your brand spreads across platforms.

The more people see your name in their inbox, on their feed, or in discussions, the more likely they are to search for it later.

🔹 Build an email list and send valuable content consistently.
🔹 Repurpose content across LinkedIn, X (Twitter), and Facebook to stay visible.
🔹 Post insights, case studies, and hot takes that make people want to Google your brand.

How I work 2-4 hours a day while managing multiple companies (and a team of 80+ people):

🧵

1/ Visionary vs Integrator.

Figure out which one you are, and partner with your compliment.

Visionary: The big-picture thinker. Understands the industry, finds product-market fit, and sets the direction.

Integrator: The executor. Detail-oriented. Takes charge of hiring, manages the team, and oversees day-to-day operations.

I’m 100% a visionary. My job is to bring the ideas, set the strategy, and focus on growth.

I partner with an integrator who brings these ideas to life.

This allows me to scale way faster while focusing on what I enjoy. 2/ Leverage synergy between businesses.

If you run multiple businesses, they should all fuel each other.

Take what works: marketing strategies, trusted partners, proven systems, and apply it across the board.

This saves time, compounds growth, and gives each venture a head start.