16 years of SEO advice in 2 minutes:

1. SEO always evolves, and so should you. The second you stop learning, you fall behind. 2. Traffic without conversions is a vanity metric. Focus on revenue, not clicks. Money > pageviews.

Old SEO: Stuff your keyword in the H1, H2, H3, and image alt
New SEO: Match intent, cover related subtopics, and write like a human Old SEO: Build 50-page affiliate sites
New SEO: Build authority hubs with layered content, schema, and AI-ready formatting

If you’re not showing up in AI search right now, the problem might not be your website.

You might be invisible in the places that train the algorithms.

Google, ChatGPT, Perplexity, and even DuckDuckGo are pulling data from dozens of places to decide which brands show up.

Here’s how to gain real visibility in 2025: 🧵

1️⃣ Brand presence = AI visibility

Most generative search tools (ChatGPT, Gemini, Perplexity) pull from:

• Directories (eg. Yelp)
• Trusted third-party sites (Crunchbase, BBB)
• Review platforms (Trustpilot, Google Reviews)
• News outlets (TechCrunch, NYTimes)
• Niche forums (Reddit, Quora)

If your name isn’t mentioned across the right sources, you simply won’t be part of the answer.

Start with:

✅ Industry-specific directories
✅ Review platforms
✅ Reddit, Quora, niche communities
✅ Press mentions & guest posts
✅ Listicles (e.g. “Best X in [City]”)

Pro Tip: Run your target keywords through ChatGPT/Perplexity/Gemini, and scroll to citations.

If you're not already listed, those citation sources become your priority. 2️⃣ Create linkable assets that work

Build tools and resources people actually want to link to.

Examples that consistently work:

• Industry statistics reports
• Free calculators
• Interactive tools
• Original research data

These assets get you mentioned across multiple key platforms simultaneously.

Do backlinks matter for AI overviews? 🤔

Ahrefs just revealed a study across 75,000 brands on AI Overview brand visibility factors.

The analysis found that brand web mentions have a 0.664 correlation with AI visibility,
while backlinks only scored 0.218.

Translation? Getting mentioned beats getting linked.

Here's how to build brand web mentions that Google loves:

1. PR and thought leadership

Pitch industry publications with data-driven insights.

Every article mentioning your expertise spreads your brand name. 2. Strategic co-marketing

Partner with complementary brands for webinars, reports, or events.

Cross-pollination of audiences = more mentions.

The future of search goes way beyond page one rankings.

Gone are the days where keywords and backlinks are all you need for traffic.

It's now all about AI visibility.

According to a study by iPullRank, AI search adoption is growing 4% day-over-day.

At this rate, 100% of users will interact with AI search by September.

While most sites are completely invisible to AI platforms…

Here's your chance to prepare your site for this shift: 🧵 1. Content structure for AI readability

AI pulls passages, not entire pages.

Write content so each paragraph can work as a standalone answer:

- Use clear, direct language (avoid fluff and filler)
- Structure with logical H2 and H3 headings
- Answer questions completely in single paragraphs
- Include key insights at the top of articles
- Back up claims with credible data sources

I spent 6 months testing AI SEO tactics for clients.

One saw 2,300% AI traffic growth and now appears in 90+ AI overviews (vs zero before).

Here's the exact 4-step framework we used:

1. Finding AI Opportunities:

• Use Surfer AI Tracker/Ahrefs Brand Radar to see how often AI platforms mention your brand vs. your competitors
• Plug in your brand and theirs, then filter for AI keywords they’re winning that you’re not
• Those are the exact topics you need to target and steal 2. Content Strategy:

• Write directly and skip the fluff (AI hates filler content)
• Use conversational tone (how people actually speak vs keyword stuffing)
• Structure with clear H1/H2/H3 hierarchy
• Add TLDR summaries at the top of articles

Want to show up in Google’s AI Overviews and rank for high-intent keywords?

Start with your site’s FAQs.

Here’s the step-by-step process we used to grow a client’s traffic by 121%: 👇

1. Find the exact questions AI is trained to answer

Use all 3 of these:

• Google’s “People Also Ask”
• Ahrefs → Keyword Explorer → Questions tab
• Google’s “Related Searches” (scroll to bottom of SERP)

These queries are the foundation of AI-generated responses. 2. Place FAQs where they belong

Not every question needs a full article.

• Strongly related to existing page? → Add to that page
• Lots of minor questions? → Create a standalone FAQ page
• Complex topic? → Tease the answer, then link to a full breakdown

Check what’s being cited in Google’s AI Overviews, and match the structure.

AI isn’t killing SEO. It’s creating the biggest opportunity gap I’ve seen in my 16 years of doing this.

Here are 6 methods we’re using to dominate search across AI platforms in 2025:

1. Entity optimization

ChatGPT, Gemini, and other LLMs don’t just scan for keywords.

They look for entities: businesses, people, and products they can recognize and trust.

Want your brand to show up more in AI answers?

Make it easy for AI to verify who you are:

- Claim Google Business Profile, Bing Places, Apple Maps listings
- Get listed on Yellow Pages, BBB, and industry directories
- Add organization schema to your website with detailed business info
- Syndicate content across Medium, LinkedIn, Reddit (AI crawls these heavily)
- Secure mentions in "Best of" listicles that AI systems cite 2. AI-friendly writing

Content tactics that make Google and other AI platforms want to cite you:

- Write for conversational queries ("What's the best way to..." vs "best way")
- Use clear H1, H2, H3 headings as content signposts
- Add TL;DR summaries at the top of articles
- Answer "People Also Ask" questions within your content
- Keep explanations direct, concise and NLP-friendly.

This eCom brand didn’t change their product lineup. They didn’t touch paid ads.

But SEO took them from $279K to $681K/month in revenue (+144% increase).

Here’s how we pulled it off. 🧵 1: Audit your product pages

Most eCom sites just copy-paste manufacturer descriptions.

We rewrote every product page with:

• Unique, benefit-driven copy
• Keyword-optimized headers
• Customer-centric language (not tech specs)
• Clear size/fit guidance to reduce returns

Use Hotjar to see where users drop off. Then fix that.

"SEO takes too long" is the biggest myth in digital marketing.

Some techniques move the needle in days, not months.

Want a quick ranking boost? Implement these 5 changes today:

1. Internal linking boost (1-2 weeks)

- Find your highest-traffic pages in GA4
- Identify relevant pages that need a ranking boost
- Add contextual internal links with optimized anchor text

Most sites leave money on the table by ignoring this 2. CTR optimization (immediate impact)

Google tracks user engagement. If people click through, you rank higher.

- Test compelling words in meta titles ("Best," "Proven," "Secrets")
- Use numbers and brackets ([Updated 2025])
- Match search intent by studying top competitors' titles

We grew a real estate website's traffic from 245,518 to 468,862 monthly sessions in 6 months…

Before publishing a single new article.

Instead, we focused on 5 overlooked SEO strategies that work like crazy in 2025.

Here's the exact gameplan you can implement today: 1. Target "low hanging" keywords already ranking on page 2

Most sites have content ranking in positions 11-20.

Instead of writing more content:

- Use Ahrefs to identify keywords ranking just outside page 1
- Filter for KD scores under 25 (easy wins)
- Group related keywords by page
- Use Surfer to optimize existing content against competitors

This simple approach will push dozens of your terms from page 2 to page 1.

You don’t need to be Forbes or Healthline to dominate the SERPs. You just need to organize your content like they do.

We used “Power Hubs” to grow a health site’s traffic by 61% in 6 months… and go from 1,405 to 2,288 ranking keywords.

Here’s how you can do the same (even if you’re not a DR90 giant): First, what are "Power Hubs"?

They're strategically connected content clusters that convince Google you're THE authority on a topic.

The structure is simple but powerful:

• 1 pillar page (broad topic)
• 4-8 cluster pages (specific subtopics)
• Strategic internal linking

This creates a content ecosystem that Google sees as comprehensive coverage of a topic, rather than isolated articles.

Why Power Hubs work so well:

• Rank for 5-10X more keywords with the same effort
• Keep users on your site longer
• Create multiple entry points to your content
• Reduce the risk of algorithm updates

Here’s how to build one:

I've helped tons of sites recover from brutal Google updates.

The difference between winners and losers comes down to these 8 factors:

1. Brand signals

Winners get people Googling for their brand name.

Losers focus only on ranking for commercial terms. 2. Link profile

Winners focus on quality backlinks from relevant sites.

Losers chase links from cheap directory links or spammy blogs.

Stop creating more content. Start fixing what you already have.

We just grew a site’s organic traffic 90.97% by just optimizing existing articles.

Here's the exact process we used to turn page 2 rankings into page 1 winners:

1. Find your "low-hanging keyword" opportunities

- Open Ahrefs > Site Explorer > Organic Keywords
- Filter by Position 11-20 and KD score under 25

These are keywords already ranking just outside page 1, but easy to improve. 2. Group related keywords by page

Look for patterns - we found clusters like "florists in Watford" where a single page ranked for multiple related terms.

These are your prime targets because one optimization can improve many rankings at once.

- Use Surfer to compare against competitors
- Enter your target keyword + URL
- Analyze what's missing:

• Key phrases used by top-ranking sites
• Content structure (headings, paragraphs)
• Word count gaps
• Missing topics and entities

I’ve run 7 SEO businesses, partnered in 6, and exited 5…

Here are 4 lessons I learned too late: 👇

1. Product-Market Fit Comes Before SEO

SEO can't fix a bad offer. Period.

Before you write a single line of content:

- Validate demand by running small ad campaigns
- Talk to real customers and identify what pain they’re paying to solve
- Ensure your LTV exceeds your CAC

Traffic means nothing without conversions. 2. Build a Data Machine

Most SEO decisions are made based on gut feelings, random blog posts, or what worked 5 years ago.

- Run single-variable tests
- Build a trusted network to share findings
- Make decisions off real test data

Even when a Google update hits, you won't panic. Just go back to the data and pivot.

Site migrations are SEO danger zones. One wrong move will see your traffic plummet to zero overnight.

Thanks to this checklist, our client's site saw a +61% INCREASE in organic traffic in 6 months instead.

If you're:

• Switching to a new domain
• Moving to a new CMS or platform (e.g., BigCommerce → Shopify)
• Migrating to a new server or host
• Launching a mobile version of your site

Here’s the full checklist to execute a flawless migration for your site: 🧵 Step 1: Pick a smart migration date

NEVER migrate during peak seasons or high-traffic periods.

My personal rule: Always migrate on Saturdays when traffic is lowest, giving you the full weekend to fix issues before Monday traffic returns. (Varies based on niche)

I tested dozens of AI SEO tactics and found 7 that actually work.

Implemented on a client site, these strategies drove 2300% more AI traffic…

And got them appearing in 90 keywords in AI Overviews (from 0):

#1: TARGET CONVERSATIONAL QUERIES

Traditional keywords don't trigger AI Overviews like conversational queries do.

Traditional: "15-minute home workout" (no AI Overview)
Conversational: "What's a quick 15-minute workout I can do at home without equipment?" (triggers AI Overview)

Use Google's "People Also Ask" section to find these conversational queries.

Add these exact questions as H2s, then answer them directly. #2: STRUCTURE WITH CLEAR HEADINGS

AI loves content it can easily scan and understand.

Use this exact heading hierarchy:

- ONE H1 that states the topic clearly
- H2s for major sections/questions
- H3s for sub-points within sections

Still doing link-building manually? AI can now automate the process.

I set this up for a client and it secured 10-20 authority links in a month.

Here's the full playbook (it's stupid simple): 🧵 First, find link prospects with Ahrefs Link Intersect (should take 10 mins max):

- Add up to 10 competitors
- Filter for domains linking to at least 2 competitors
- Sort by DR (higher = more link juice)
- Export to Google Sheets
- Keep only domains with DR 25+

Get their contact info:

- Check the site's contact page
- Use Hunter.io Chrome extension (free for 25 searches/month)
- Add first name, last name, and email to your sheet

Always try to find a specific person rather than using generic "contact@" emails.

We grew a medical client's organic traffic by 3773% in under 12 months…without any backlink outreach or content flood.

How? A user-first SEO strategy that Google actually rewards.

Here's the exact 3-step system that took us from 1,040 to 40,284 monthly sessions: 👇🧵 Step 1: User-first content that matches what searchers want

First, use Ahrefs to analyze search intent:

• Enter your keyword in Keywords Explorer
• Scroll to SERP section
• Click "Identify intents"

This shows you the specific content type users are looking for.

For the last 5 years, I’ve been quietly using these 10 SEO loopholes to outrank my competition FAST. 🤫

They deliver outsized results for minimal effort...

But heads up: a few of them aren’t beginner-friendly.

Here’s how they work: 👇🧵 1. Parasite SEO

Why build authority from scratch when you can borrow it?

Just place your content on an already-trusted media site and skip the line to page one.

Works wonders for the most competitive keywords.

I've got a gigabrain SEO strategy that's been working like crazy in 2025.

It literally FORCES your articles back to their original position when they start sliding down the rankings.

One of my articles went from position #57 to #1 for a 2,000/mo search keyword.

Copy-and-paste this system if you want to rank on Google this year : 👇🧵 Google's constantly evaluating your content against fresh competitors.

When someone outranks you, you need a way to know exactly when and what to update.

First, set content audit reminders on your calendar for Jan 1, Apr 1, Jul 1, and Oct 1.

On audit day, pull a comparison report from your rank tracker. I use Accuranker, but Ahrefs or Semrush work fine too.