Matt Diggity Profile picture
SEO, Founder, Angel | https://t.co/K0F8CdNQvC Looking for angel investment for your digital startup? partner@diggitymarketing.com
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Jun 18 6 tweets 2 min read
"SEO takes too long" is the biggest myth in digital marketing.

Some techniques move the needle in days, not months.

Want a quick ranking boost? Implement these 5 changes today:

1. Internal linking boost (1-2 weeks)

- Find your highest-traffic pages in GA4
- Identify relevant pages that need a ranking boost
- Add contextual internal links with optimized anchor text

Most sites leave money on the table by ignoring this 2. CTR optimization (immediate impact)

Google tracks user engagement. If people click through, you rank higher.

- Test compelling words in meta titles ("Best," "Proven," "Secrets")
- Use numbers and brackets ([Updated 2025])
- Match search intent by studying top competitors' titles
Jun 12 8 tweets 2 min read
We grew a real estate website's traffic from 245,518 to 468,862 monthly sessions in 6 months…

Before publishing a single new article.

Instead, we focused on 5 overlooked SEO strategies that work like crazy in 2025.

Here's the exact gameplan you can implement today: 1. Target "low hanging" keywords already ranking on page 2

Most sites have content ranking in positions 11-20.

Instead of writing more content:

- Use Ahrefs to identify keywords ranking just outside page 1
- Filter for KD scores under 25 (easy wins)
- Group related keywords by page
- Use Surfer to optimize existing content against competitors

This simple approach will push dozens of your terms from page 2 to page 1.
Jun 11 8 tweets 4 min read
You don’t need to be Forbes or Healthline to dominate the SERPs. You just need to organize your content like they do.

We used “Power Hubs” to grow a health site’s traffic by 61% in 6 months… and go from 1,405 to 2,288 ranking keywords.

Here’s how you can do the same (even if you’re not a DR90 giant): First, what are "Power Hubs"?

They're strategically connected content clusters that convince Google you're THE authority on a topic.

The structure is simple but powerful:

• 1 pillar page (broad topic)
• 4-8 cluster pages (specific subtopics)
• Strategic internal linking

This creates a content ecosystem that Google sees as comprehensive coverage of a topic, rather than isolated articles.

Why Power Hubs work so well:

• Rank for 5-10X more keywords with the same effort
• Keep users on your site longer
• Create multiple entry points to your content
• Reduce the risk of algorithm updates

Here’s how to build one:
Jun 9 9 tweets 1 min read
I've helped tons of sites recover from brutal Google updates.

The difference between winners and losers comes down to these 8 factors:

1. Brand signals

Winners get people Googling for their brand name.

Losers focus only on ranking for commercial terms. 2. Link profile

Winners focus on quality backlinks from relevant sites.

Losers chase links from cheap directory links or spammy blogs.
Jun 3 5 tweets 2 min read
Stop creating more content. Start fixing what you already have.

We just grew a site’s organic traffic 90.97% by just optimizing existing articles.

Here's the exact process we used to turn page 2 rankings into page 1 winners:

1. Find your "low-hanging keyword" opportunities

- Open Ahrefs > Site Explorer > Organic Keywords
- Filter by Position 11-20 and KD score under 25

These are keywords already ranking just outside page 1, but easy to improve. 2. Group related keywords by page

Look for patterns - we found clusters like "florists in Watford" where a single page ranked for multiple related terms.

These are your prime targets because one optimization can improve many rankings at once.

- Use Surfer to compare against competitors
- Enter your target keyword + URL
- Analyze what's missing:

• Key phrases used by top-ranking sites
• Content structure (headings, paragraphs)
• Word count gaps
• Missing topics and entities
May 29 5 tweets 2 min read
I’ve run 7 SEO businesses, partnered in 6, and exited 5…

Here are 4 lessons I learned too late: 👇

1. Product-Market Fit Comes Before SEO

SEO can't fix a bad offer. Period.

Before you write a single line of content:

- Validate demand by running small ad campaigns
- Talk to real customers and identify what pain they’re paying to solve
- Ensure your LTV exceeds your CAC

Traffic means nothing without conversions. 2. Build a Data Machine

Most SEO decisions are made based on gut feelings, random blog posts, or what worked 5 years ago.

- Run single-variable tests
- Build a trusted network to share findings
- Make decisions off real test data

Even when a Google update hits, you won't panic. Just go back to the data and pivot.
May 28 13 tweets 3 min read
Site migrations are SEO danger zones. One wrong move will see your traffic plummet to zero overnight.

Thanks to this checklist, our client's site saw a +61% INCREASE in organic traffic in 6 months instead.

If you're:

• Switching to a new domain
• Moving to a new CMS or platform (e.g., BigCommerce → Shopify)
• Migrating to a new server or host
• Launching a mobile version of your site

Here’s the full checklist to execute a flawless migration for your site: 🧵 Step 1: Pick a smart migration date

NEVER migrate during peak seasons or high-traffic periods.

My personal rule: Always migrate on Saturdays when traffic is lowest, giving you the full weekend to fix issues before Monday traffic returns. (Varies based on niche)
May 26 8 tweets 2 min read
I tested dozens of AI SEO tactics and found 7 that actually work.

Implemented on a client site, these strategies drove 2300% more AI traffic…

And got them appearing in 90 keywords in AI Overviews (from 0):

#1: TARGET CONVERSATIONAL QUERIES

Traditional keywords don't trigger AI Overviews like conversational queries do.

Traditional: "15-minute home workout" (no AI Overview)
Conversational: "What's a quick 15-minute workout I can do at home without equipment?" (triggers AI Overview)

Use Google's "People Also Ask" section to find these conversational queries.

Add these exact questions as H2s, then answer them directly. #2: STRUCTURE WITH CLEAR HEADINGS

AI loves content it can easily scan and understand.

Use this exact heading hierarchy:

- ONE H1 that states the topic clearly
- H2s for major sections/questions
- H3s for sub-points within sections
May 22 6 tweets 3 min read
Still doing link-building manually? AI can now automate the process.

I set this up for a client and it secured 10-20 authority links in a month.

Here's the full playbook (it's stupid simple): 🧵 First, find link prospects with Ahrefs Link Intersect (should take 10 mins max):

- Add up to 10 competitors
- Filter for domains linking to at least 2 competitors
- Sort by DR (higher = more link juice)
- Export to Google Sheets
- Keep only domains with DR 25+

Get their contact info:

- Check the site's contact page
- Use Hunter.io Chrome extension (free for 25 searches/month)
- Add first name, last name, and email to your sheet

Always try to find a specific person rather than using generic "contact@" emails.
May 15 9 tweets 4 min read
We grew a medical client's organic traffic by 3773% in under 12 months…without any backlink outreach or content flood.

How? A user-first SEO strategy that Google actually rewards.

Here's the exact 3-step system that took us from 1,040 to 40,284 monthly sessions: 👇🧵 Step 1: User-first content that matches what searchers want

First, use Ahrefs to analyze search intent:

• Enter your keyword in Keywords Explorer
• Scroll to SERP section
• Click "Identify intents"

This shows you the specific content type users are looking for.
May 14 11 tweets 2 min read
For the last 5 years, I’ve been quietly using these 10 SEO loopholes to outrank my competition FAST. 🤫

They deliver outsized results for minimal effort...

But heads up: a few of them aren’t beginner-friendly.

Here’s how they work: 👇🧵 1. Parasite SEO

Why build authority from scratch when you can borrow it?

Just place your content on an already-trusted media site and skip the line to page one.

Works wonders for the most competitive keywords.
May 12 8 tweets 2 min read
I've got a gigabrain SEO strategy that's been working like crazy in 2025.

It literally FORCES your articles back to their original position when they start sliding down the rankings.

One of my articles went from position #57 to #1 for a 2,000/mo search keyword.

Copy-and-paste this system if you want to rank on Google this year : 👇🧵 Google's constantly evaluating your content against fresh competitors.

When someone outranks you, you need a way to know exactly when and what to update.

First, set content audit reminders on your calendar for Jan 1, Apr 1, Jul 1, and Oct 1.

On audit day, pull a comparison report from your rank tracker. I use Accuranker, but Ahrefs or Semrush work fine too.
May 8 8 tweets 2 min read
More traffic means nothing if you can’t turn visitors into customers.

We helped an eCommerce client grow revenue by 72% and 3X’d their organic traffic along the way.

Turns out, when you give users a better experience and convert them, Google will naturally send you more free traffic.

Here’s exactly how we did it, and how you can too. 👇🧵 1️⃣ Turn blog readers into paying customers

Your blog isn't just for SEO - it should drive sales.

First, identify your top-selling products in Google Analytics (Reports > Monetization > Ecommerce purchases).

Then strategically place natural internal links from your blog posts to these product pages.

Use descriptive anchor text that includes relevant keywords.
May 6 7 tweets 1 min read
I run multiple 7-figure SEO companies. Here are 12 free tools my team and I can’t live without: 🧵 Browser extensions:

Keyword Surfer:
Grab keyword ideas and search volumes while you Google. Build keyword lists without interrupting your workflow.

Detailed SEO:
One-click view of on-page elements and technical specs. Perfect for quick audits or competitor analysis.

Gmass:
Manage Gmail outreach campaigns with good deliverability.
May 1 14 tweets 3 min read
Most sites are bleeding traffic and have no idea why.

They think it’s content or backlinks.

But 9 times out of 10, it’s a technical SEO problem.

Here’s how I run a technical SEO audit that catches everything: 👇🧵 1. Start with crawlability and indexability

If your site has crawlability or indexation issues… nothing else matters.

• Check robots.txt isn’t blocking key pages
• Fix noindex tags that shouldn’t be there
• Submit a clean XML sitemap in GSC
Apr 30 6 tweets 2 min read
The biggest SEO lie of 2025?

"AI content can't rank anymore."

My agency helped a client go from 913 to 8,291 organic monthly visitors using AI content.

But we didn't just ask ChatGPT to write articles and upload.

Here's our exact 5-step process that's crushing it right now:

1. Topic clustering > Keyword research

Don't chase random keywords. Build topical authority strategically:

• Start with 5–7 core topics your site should rank for
• Use ChatGPT to generate 30+ semantically relevant subtopics per core
• Break each subtopic down into keyword variations by intent 2. AI content needs human expertise

We follow a 70/30 rule:

• 70% AI-generated base content
• 30% human expertise overlay (Or use a tool like SurferAI)

Add these human elements:

• Original data points
• Personal experiences
• Client case studies
• Industry insights only experts would know
Apr 29 9 tweets 2 min read
Here are 9 WordPress SEO plugins you NEED if you want to rank in 2025…(from someone who's tested them all) 👇

Most site owners waste time with the wrong plugins or install too many, causing their site to slow down.

This list should fix that: 🧵 Plugin #1: Rank Math (free or paid)

- Best schema generator by far
- Auto XML sitemap creation
- Bulk edit titles/descriptions
Apr 23 6 tweets 2 min read
I've tested over 50+ different link building methods since 2009.

Most are a waste of time in 2025, yet some SEOs are still using them.

These 5 methods are the ones consistently delivering ROI right now:

1. Digital PR campaigns

The holy grail of link building in 2025:

• Create newsworthy content based on original research or data.

• Target journalists that are already covering your topic.

• Use tools like Muck Rack or Prowly to pitch them.

• One campaign can generate 40+ high-authority links in a single month. 2. Strategic guest posting

Not the spray-and-pray approach most use:

• Reverse engineer your competitors in Ahrefs.

• Pitch sites that already accept guest posts and rank for your keywords.

• Offer value in the pitch: optimize a post for a keyword they’re missing.

• Focus on quality over quantity - one DR70+ link beats twenty DR30 links.
Apr 22 7 tweets 3 min read
Want to future-proof your content from Google updates?

We built an AI system that audits 100+ pages in minutes, based on what Google actually wants.

Using this exact setup, our client's traffic shot up 387% after Google's latest update.

The best part?

It works in any niche, for any site size. And takes 5 minutes to set up.

Here’s how to build it once and run it forever: 👇🧵 Step 1: Create a custom GPT Agent

Start by creating a custom GPT with these exact instructions:

“Analyze content using Google's Helpful Content and E-E-A-T guidelines. For each URL, evaluate:

- Content Quality: Identify sections lacking detail, experience, or depth
- Credibility: Find missing sources, expert quotes, or credentials
- Engagement: Analyze visuals, CTAs, and interactive elements
- Originality: Spot opportunities for unique insights
- Structure: Assess headings, formatting for readability
- Trust: Check for transparency in methodologies, disclosures
- Metadata: Evaluate titles, descriptions, URLs

For each issue:
1. Clearly identify the problem
2. Provide specific, actionable fixes
3. Give real examples (new headlines, section topics, etc.)

Score each category 1-10 and prioritize fixes as High/Medium/Low”
Apr 21 6 tweets 3 min read
I consult businesses for $3K/hour on how to double or triple their organic traffic.

Here’s 5 of my best, non-obvious advice for 2025: 🧵

1. Start optimising for AI chatbot visibility

Over 71.5% of consumers now use LLMs for search to complement Google.

• Structure content clearly. Use bullet points, concise intros, and proper H2s so AI can parse and summarize your info easily.

• Publish original stats, examples, and expert perspectives. AI prioritizes unique, first-hand insights.

• Add schema markup. Use FAQ, How-To, and Product schema to boost AI readability.

• Build domain authority with consistent mentions and authoritative backlinks. Chatbots prioritize content from trustworthy sources.

• Monitor citations. Use tools like AlsoAsked, Bing Chat, or Perplexity to see where your brand shows up, and reverse-engineer what works. 2. Create topical clusters

Google’s moving from keyword-based indexing to topic-based indexing.

That means:

• Build pillar pages and surround them with 10–20+ related articles. (depending on topic size)

• Cover every question and angle around your niche. (Use ChatGPT or Ahrefs to come up with content ideas)

• Link internally in a way that mimics expert knowledge architecture.

• Update older pages with new stats, examples, and links to new content to keep your topical coverage fresh.

You don’t need 1,000 blog posts. You need the right 50, mapped out like a knowledge hub.
Apr 16 6 tweets 2 min read
My SEO agency manages some of the top brands internationally.

After thousands of audits, these 5 traffic-killers show up across every niche.

Here’s how to fix them for quick ranking gains:

1. Broken or Flat Site Structures

• Rebuild your main navigation with logical page groupings

• Add subcategories based on real search behavior and tags

• Create individual landing pages for each core service or product

• Add breadcrumb trails to help both users and crawlers

• Keep footer links focused and minimal to reduce crawl dilution 2. Strengthen Internal Linking to Avoid Orphan Pages

• Map out all your URLs and find pages with zero internal links

• Link from high-traffic blog posts to pages you want to rank

• Add contextual links within paragraphs, not just footers or menus

• Merge duplicate pages that dilute link equity across similar topics

• Use descriptive anchor text that includes keywords naturally