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Carl Vellotti Profile picture
@carlvellotti
Jun 18 • 1 tweets • 1 min read • Read on X
Fantastic example of a "KPI tree"

🟦 = overall KPI goal
⬜️ = non-metric components of those above
🟦 (light) = concrete metrics to measure ⬜️
🟨 = specific ideas to influence metrics Image

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More from @carlvellotti

Carl Vellotti Profile picture
Jun 7
When my manager used to say I needed to 'think more strategically' - I had no clue what that actually meant.

I'd consume tons of strategy content but couldn't apply it.

Nothing helped until I learned to ask myself these ultra-specific questions:
Overall company vision

Can I clearly explain our company's North Star and business model? Have I connected my team's work directly to company OKRs and customer outcomes? Do I understand our key strategic bets?
Really long term planning

Am I planning 2-4 quarters out instead of just this sprint? Have I spotted market trends impacting our roadmap? Can I frame our work around bigger narratives like platform shifts or cost optimization?
Read 10 tweets
Carl Vellotti Profile picture
Jun 5
Interaction design separates good from great products.

The best way to learn is by seeing it in action.

So I made this MASSIVE post with 54 original examples!

1) Remove friction with suggested options Image
⚠️ BEWARE ⚠️

The proceeding knowledge cannot be unlearned! The examples cannot be unseen.

Continue down this path and you will soon find yourself frustrated by bad interaction design in many, many products.

You’ve been warned.
2. Display relevant dynamic information

🔹 Show live data, not stale info - keep it fresh and relevant
🔹 Users need to know what's happening right now, not yesterday
🔹 Make your interface feel alive and trustworthy Image
Read 57 tweets
Carl Vellotti Profile picture
Aug 11, 2024
How often should PMs communicate with stakeholders? 🤔

↳ It depends on the project.

Matching communication to project complexity is key.

Here's a 5-step process to get it right 🧵👇 Image
1️⃣ Document Stakeholders and Their Concerns

Identify all the stakeholders involved and pinpoint their specific needs and concerns within the project.

Ex: Marketing needs weekly updates on feature development for promotional planning; Sales requires monthly revenue forecasts.
2️⃣ Assess Risk and Impact

Evaluate the risk level and the impact of not communicating effectively with each stakeholder group.

Ex: Engineering is working on a high-risk, business-critical module; Marketing is focused on a seasonal campaign with high revenue potential.
Read 7 tweets
Carl Vellotti Profile picture
Jul 30, 2024
.@nikitabier drops an INSANE amount of product wisdom on X.

But it's all disorganized.

So I did a 40+ hour deep dive to distill his best lessons.

Today: A no bullsh*t approach to discovering viral growth hacks 🧵 Image
@nikitabier For context, Nikita is most famous for:

1. Building TBH app from 0 → 5M users in 2 months.
2. Building gas app from 0 → 10M users in 3 months.

With $0 marketing spend.

They're legendary for their ingenious viral growth optimization.

Here's what gas app looked like:
@nikitabier 1️⃣ Find viral hacks with experimentation (it's the only way)

First of all – why is experimentation so important for viral growth?

Why can't you just copy successful incumbents?
Read 20 tweets
Carl Vellotti Profile picture
Feb 22, 2024
1-pagers are critical for getting buy-in for your ideas.

But they're very hard to write well.

Here's:
🔹 a step-by-step guide to the 1-pager
🔹 examples of mistakes and how to fix them

(+a FREE template for rock-solid 1-pagers)

Step 1: Writing the 1-pager! Image
Step 2) Understand the purpose of the 1-pager

The goals of writing down your idea:
1. Help you make sure it's good
2. Persuade others that it's good

That second point is critical.

1-pagers aren't research projects, they're persuasive essays aimed at getting buy-in. Image
Step 3) Frame the problem & opportunity

Answer these questions:
- Why does this matter to you customers and business?
- What evidence or insights do you have to support this?
- Why is solving this problem urgent? Why now?
Read 26 tweets
Carl Vellotti Profile picture
Jan 22, 2024
Every PM wants to get better at strategy.

I used to love studying strategy but got lost when I tried to make my own.

Then I learned how to make product flywheels. Now I always know where to start, and how to drive alignment.

Here's a step-by-step guide to making your own 🧵 Image
Quickly, here are a few examples of excellent flywheels.

They are:
• Simple
• Customer-centric
• Adaptable

Take a moment to carefully review them before moving on. Image
Inspired? Let's get right into it

Preparation
1. Block off at least one entire hour for this process.
2. Put your phone away. Mute Slack notifications. This is DEEP WORK, baby.
3. I recommend you start this process with pen and paper.
Read 15 tweets

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