This Nigerian immigrant exposed America's biggest scam.
When he discovered millions of renters aren't allowed to buy homes...
He built a $1+ BILLION empire that turns rent into credit scores.
Here's why banks across America are nervous: 🧵
When he discovered millions of renters aren't allowed to buy homes...
He built a $1+ BILLION empire that turns rent into credit scores.
Here's why banks across America are nervous: 🧵
82% of Americans believe homeownership is part of the American Dream.
But there's a dark secret the banks don't want you to know.
Millions are locked out of this dream.
Not because they can't pay.
But because of something much more sinister...
But there's a dark secret the banks don't want you to know.
Millions are locked out of this dream.
Not because they can't pay.
But because of something much more sinister...
Meet Wemimo Abbey.
Born and raised in Lagos, Nigeria, he came to America with big dreams.
Like most immigrants, he believed in the promise of opportunity.
But when he tried to build his life here, he discovered something shocking:
Born and raised in Lagos, Nigeria, he came to America with big dreams.
Like most immigrants, he believed in the promise of opportunity.
But when he tried to build his life here, he discovered something shocking:
The American financial system had a massive blind spot.
Millions paid rent on time every month. $1,000. $2,000. Sometimes more.
Yet these payments meant nothing to banks. Zero credit for being responsible.
Abbey realized this wasn't just unfair. It was a systematic trap:
Millions paid rent on time every month. $1,000. $2,000. Sometimes more.
Yet these payments meant nothing to banks. Zero credit for being responsible.
Abbey realized this wasn't just unfair. It was a systematic trap:
You pay $1,500 in rent every month for 5 years. That's $90,000 in on-time payments.
But when you apply for a mortgage? The bank says you have "no credit history."
Meanwhile, someone with a $500 credit card gets approved instantly.
Abbey saw what everyone else missed:
But when you apply for a mortgage? The bank says you have "no credit history."
Meanwhile, someone with a $500 credit card gets approved instantly.
Abbey saw what everyone else missed:
Rent is often people's largest monthly expense. Yet unlike mortgages, it's invisible to credit bureaus.
This keeps renters "credit invisible" — no score, no loans, no path to ownership.
Especially immigrants, minorities, and young adults.
The system was rigged from the start:
This keeps renters "credit invisible" — no score, no loans, no path to ownership.
Especially immigrants, minorities, and young adults.
The system was rigged from the start:
Banks profit from this invisibility. Subprime loans. Sky-high interest rates. Predatory fees.
They make billions keeping people trapped as renters.
Abbey decided to flip the entire system. His solution was brilliantly simple.
But it would shake the foundations of American finance:
They make billions keeping people trapped as renters.
Abbey decided to flip the entire system. His solution was brilliantly simple.
But it would shake the foundations of American finance:
He built a platform that reports rent payments to all 3 major credit bureaus.
Pay rent on time and your credit score goes up. Simple as that.
The results were staggering. Within months, renters saw scores jump 60 points on average.
But that was just the beginning...
Pay rent on time and your credit score goes up. Simple as that.
The results were staggering. Within months, renters saw scores jump 60 points on average.
But that was just the beginning...
Renters gained their first credit score ever.
200,000 people went from invisible to bankable.
Suddenly they qualified for car loans, mortgages, business financing.
The American Dream became possible.
Landlords loved it too...
200,000 people went from invisible to bankable.
Suddenly they qualified for car loans, mortgages, business financing.
The American Dream became possible.
Landlords loved it too...
The platform grew explosively.
From a startup to supporting over 1 million renters.
Across 3.5 million rental units in all 50 states.
Major property owners signed up. Even Fannie Mae got involved.
Investors valued Esusu at $1 billion. Abbey had built a unicorn:
From a startup to supporting over 1 million renters.
Across 3.5 million rental units in all 50 states.
Major property owners signed up. Even Fannie Mae got involved.
Investors valued Esusu at $1 billion. Abbey had built a unicorn:
The revolution is just beginning.
80% of renters want their payments counted.
If this becomes standard nationwide?
The entire credit system gets rewritten.
Credit invisibility vanishes overnight.
That's a $1 trillion shift in economic power...
80% of renters want their payments counted.
If this becomes standard nationwide?
The entire credit system gets rewritten.
Credit invisibility vanishes overnight.
That's a $1 trillion shift in economic power...
Abbey's breakthrough wasn't just about visibility.
It was about justice.
He saw millions of people getting screwed by a system that ignored their responsible behavior.
And he didn't just complain about it.
He fixed it.
It was about justice.
He saw millions of people getting screwed by a system that ignored their responsible behavior.
And he didn't just complain about it.
He fixed it.
But here's what made Abbey different from others who sees injustice:
He didn't just build the solution.
He built the voice to make people listen.
He turned a billion-dollar idea into a billion-dollar company.
Because he knew how to get the world's attention...
He didn't just build the solution.
He built the voice to make people listen.
He turned a billion-dollar idea into a billion-dollar company.
Because he knew how to get the world's attention...
This is what separates the winners from the almost-winners.
Having the right answer isn't enough.
Building the right solution isn't enough.
Someone has to make the world pay attention to what's right.
Having the right answer isn't enough.
Building the right solution isn't enough.
Someone has to make the world pay attention to what's right.
Some people build in silence and hope someone notices.
Others build in public and make sure everyone knows.
One stays invisible.
The other becomes inevitable.
So if you're ready to become undeniable...
Others build in public and make sure everyone knows.
One stays invisible.
The other becomes inevitable.
So if you're ready to become undeniable...
We'll build YOUR personal/company brand on 𝕏 (and beyond) without
you lifting a finger.
To date, we've helped 140+ founders get:
• 3+ Billion views
• $100+ Million in revenue
Want to see how we can do this for you?
Book your free strategy call here: thoughtleadr.typeform.com/to/mv1dalwz?ut…
you lifting a finger.
To date, we've helped 140+ founders get:
• 3+ Billion views
• $100+ Million in revenue
Want to see how we can do this for you?
Book your free strategy call here: thoughtleadr.typeform.com/to/mv1dalwz?ut…
Thanks for reading!
A bit about me:
2 years ago, I co-founded @ThoughtleadrX — a premium personal branding agency for world-class founders, executives, and investors to dominate socials.
If you enjoyed this, feel free to repost & follow for more!
A bit about me:
2 years ago, I co-founded @ThoughtleadrX — a premium personal branding agency for world-class founders, executives, and investors to dominate socials.
If you enjoyed this, feel free to repost & follow for more!
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