- More high-quality reviews
- Reviews that mention your services & city
- Consistent new reviews
- Use a short link to ask for reviews via text/email after jobs.
- Respond to every review - it signals credibility
-Add review schema to your site for stars in search results
5. I’d build a ‘money page’ for my core service.
Most local sites just list services with zero intent to rank.
I’d create a power page targeting:
- “[Service] in [City]”
- “Best [Service] near me”
- “Affordable [Service] in [City]”
Example: Instead of a generic "Plumbing" page, I’d create "Drain Cleaning in Austin – Fast & Affordable Service"
6. I’d get backlinks from local sources.
No spammy directory links. I’d focus on high-trust, local backlinks like:
- The Chamber of Commerce
- Sponsoring a local event (free PR links)
- Getting listed in "Best of [City]" directories
- Partnering with local bloggers
- High-quality guest posts & link insertions
I’m looking for 3 local business owners who want to scale to $100K/month using SEO (100% guaranteed) - Either you rank higher or we work for FREE.
Message me “SEO” and let’s chat.
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2. Ranking in the map pack is less about “on-page SEO” and more about entity strength.
Google is evaluating your business like it’s a person: Is it legit? Known? Talked about locally? Cited consistently?
2. Most small businesses over-optimize their categories.
Stick with 1 primary category until you build enough topical authority on-site and off-site to justify more.
3. The local businesses that dominate in 2025 won’t just “rank” - they’ll feel familiar. Locals will know their name, see their content, and remember their brand. Be visible, be present, be memorable.