Most people think notification = sending a message
But this barely scratches the surface.
Every notification is part of a whole experience.
Here's a breakdown of the 5 main types of notifications with the 4 stages every notification entails
More tips in 🧵👇
But this barely scratches the surface.
Every notification is part of a whole experience.
Here's a breakdown of the 5 main types of notifications with the 4 stages every notification entails
More tips in 🧵👇
Notification Types
In general, almost every notification falls into one of these categories.
⏰ Time-Based
📍 Location-Based
🔀 Change-Based
🙋♂️ Peer-Based
🤖 Rule-based
Always consider all types! You might be surprised at what you come up with.
In general, almost every notification falls into one of these categories.
⏰ Time-Based
📍 Location-Based
🔀 Change-Based
🙋♂️ Peer-Based
🤖 Rule-based
Always consider all types! You might be surprised at what you come up with.
For any kind of notification, there are 4 stages.
1️⃣ Trigger
What causes the notification? Ideally should be based on an action the user's previously taken, like setting a reminder.
1️⃣ Trigger
What causes the notification? Ideally should be based on an action the user's previously taken, like setting a reminder.
2️⃣ Hook
What compels the user to read the notification? And then open it?
It must be:
• Attention grabbing – every notification is competing with all the others.
• Specific – users must understand exactly why they're being notified. The most personalized, the better.
What compels the user to read the notification? And then open it?
It must be:
• Attention grabbing – every notification is competing with all the others.
• Specific – users must understand exactly why they're being notified. The most personalized, the better.
3️⃣ Destination
Now where does the notification take users?
It should:
• Be as direct as possible (no additional clicks)
• Make sense from the notification
• Have clear next steps
Now where does the notification take users?
It should:
• Be as direct as possible (no additional clicks)
• Make sense from the notification
• Have clear next steps
4️⃣ Action
Alright, you've got them all the way here! Now what?
Ideally, the action:
• Is obvious
• Matches the notification
• Can be completed promptly
Alright, you've got them all the way here! Now what?
Ideally, the action:
• Is obvious
• Matches the notification
• Can be completed promptly
The best way to learn this is just to pay attention to the notifications you're sent.
For every email or push notification, think ask yourself:
1. What was the trigger?
2. How are they hooking me in?
3. Where does this take me?
4. How do they make the action clear?
For every email or push notification, think ask yourself:
1. What was the trigger?
2. How are they hooking me in?
3. Where does this take me?
4. How do they make the action clear?
One final note: Notifications are powerful.
They offer a way to keep users informed and engaged, but it's a fine line between helpful and bothersome.
Please use them wisely, taking advantage of their benefits without annoying users.
They offer a way to keep users informed and engaged, but it's a fine line between helpful and bothersome.
Please use them wisely, taking advantage of their benefits without annoying users.
Thanks for reading!
If you liked this:
1. Follow me @carlvellotti
2. Like and comment the top of this thread. I really, really appreciate it!
If you liked this:
1. Follow me @carlvellotti
2. Like and comment the top of this thread. I really, really appreciate it!
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