Thread by @nicktheriot_

I wish I could pay you $1,000 to read this.

Because this thread shows you how to use ChatGPT to write photo ads, video scripts, and headlines that actually convert in 2025.

(Hint: Most people are prompting AI completely wrong.)

If you're running Facebook ads, this will save you 100+ hours 🧵

Step 1: The product file

Before you write a single word of copy, you need a product doc.

It should include:

● Benefits

● Features

● Description

● How it works

● Visual description

● Real customer reviews

You feed this to ChatGPT once, and use it for every ad angle moving forward.

Step 2: Market research (the REAL kind)

Most people skip this.

That’s why their ads flop.

Go to Reddit. Search things like:

● “posture pain from remote work”

● “how to fix tech neck”

● “lower back pain at desk job”

Reddit = raw emotion + vulnerability + real problems.

Way better than TikTok.

What you're looking for:

● Common pain points (“I didn’t even realize how bad my posture was”)

● Personas (“I work from home 8 hours/day”)

● Suggested solutions (“I tried stretching, it didn’t work”)

● Emotional triggers (“I saw myself in the mirror and cringed”)

Save all this into a “Research Doc.”

Step 3: Upload both docs to ChatGPT

Now you tell it:

“These are my research and product docs. You are NOT allowed to use anything else — only what’s in these files.”

This constraint matters.

It keeps the tone tight and customer-specific.

Now you can prompt it like a strategist.

Step 4: Ask for high-converting ad angles

Prompt:

“Acting as a high-level marketing strategist, list ad angles ranked by likelihood to convert - based on the research.”

You’ll get:

● Pain point angles ● Persona-based angles ● Hook-first creatives ● Emotional triggers

Now you're writing copy rooted in data, not guessing.

Step 5: Write your first video script

Pick the angle with the most pain.

Prompt:

“Act as a viral female Instagram influencer in the tech niche. Write a 302-word sales letter using this hook.”

Example:

“This tiny piece of tech fixed what 8 hours of sitting ruined…”

You’ll get a killer VSL script.

Step 6: Turn your script into a UGC brief

Prompt:

“Here’s my script. Add a B-roll idea for each sentence.”

It’ll give you a full shot list so you can send it to a creator or film it yourself.

Example:

● “Line: I used to end every day with back pain”

● “B-roll: Slow-mo of man rubbing neck at desk”

Dope. Now you have a full ad.

Step 7: Create photo ads that stop the scroll

Same angle. Prompt:

“Write 10 Instagram story headlines based on this pain point.”

You'll get stuff like:

● “My posture made me look 10 years older”

● “Once I saw it, I couldn’t unsee it…”

Pair those with mirror selfies, circled neck hump, or exaggerated slouch.

Bonus: Push ChatGPT to get more viral

Prompt:

“Take this hook and exaggerate it further for virality.”

Example output:

“One photo made me delete 30 others.”

“This little device fixed 8 years of bad posture."

Now you’re stacking emotion + curiosity + pain = gold.

99% of the mass like to use ChatGPT as an idea generator.

But when you feed it real research + tight constraints, it becomes your best-performing copywriter.

This is how I build:

→ Full VSLs
→ UGC briefs
→ Viral photo ads

In 15 minutes flat.

Follow me @nicktheriot_ for more content like this

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