We stopped sending traffic directly to product pages.

CPA dropped across every client account.

Here's the EXACT landing page testing system that's increasing conversion rates (and why most brands are doing it wrong) 🧵 Most ecom brands run ads like this:

Ad → Product page → Checkout

Then they wonder why their conversion rate sucks.

Here's the problem:

Someone clicks your ad. They land on your product page. And they're like "wait, what did I just click on?"

You look desperate.

How to build $1M ads for ALL 5 stages of awareness (with scripts + examples)

A high-voltage thread 🧵 Market awareness = how close your prospect is to buying your product.

There are 5 stages:

• Unaware (largest, coldest)
• Problem Aware
• Solution Aware
• Product Aware
• Aware (smallest, hottest)

Each stage needs different messaging.

Here's the breakdown:

I could've kept this locked in my private training forever.

But I'm feeling generous.

Here's the complete angle library I use to scale brands to $30K days (16 templates that work in any niche)

Most people will never see this in their lifetime 🧵 The Foundation: Your Base Claim

Start with your core desire: "Scaling Facebook ads"

Now we transform this into 16 different psychological triggers.

Each angle targets the same outcome but hits different emotional buttons.

Your ads aren’t failing because of the algorithm.

They’re failing because you don’t know how to test creatives properly.

Here’s the proven framework I’ve used to scale campaigns from $2K to $2M in spend 🧵 Most advertisers test wrong.

They load 20 random ads into an account.
→ No structure
→ No system
→ No tracking

Then when it tanks, they blame the algorithm.
The reality: creative testing is the biggest lever in your ad account.
Done right, it makes scaling inevitable.

Your ads aren’t broken.

Your mechanism is.

This is the most powerful ad strategy I’ve ever used to break brands out of plateaus and scale them to $200K/month.

Bookmark this thread 🧵 What’s a “mechanism”?

A mechanism is simply a process to result.

• Topicals to clear acne = a mechanism
• Pills to fight acne = a mechanism
• Laser treatment that clears acne in 30 minutes = a new mechanism

Cancel me if you want but…

Ad creatives don’t matter if the DESIRE is wrong.

This is the only breakdown you’ll ever need to understand why desire is the #1 driver of $30K/day ad accounts 🧵 Back in 2020, I was running ads for a little brand selling metal wall art.

We were stuck at $500–$1,000/day.

Why?

Because the ads screamed: “This looks good on your wall.”

Guess how many people wake up thinking, “I need something new for my wall”?

Exactly. Almost none.

I’ve scaled Facebook ads to $674,000 in 24 hours (with a $117K spend).

Here’s the exact breakdown that made it happen (step by step).

A high-voltage thread 🧵 1. First, perspective

Less than 5% of ALL businesses ever hit $1M/year.
Less than 1% hit $1M/month.
And almost nobody ever sees $500K days.

This is not normal.

But if you want a shot at numbers like this, here’s how I did it:

It feels borderline illegal to share this…

But this is the ONLY thread you’ll ever need to understand Unaware ads (how to script them, launch them, and scale them until Meta begs you to stop)

A mega-value thread🧵 Why Unaware ads?

They’re the biggest pond + most profitable when cracked.

Downside: hardest to make, lowest hit-rate, take longer.
Upside: the one winner often becomes your scale engine.

My receipt: Took a client from $10K/day @ $40 CPL → cracked 1 unaware ad → $15K/day @ $28 CPL → single ad spent $443,000 before legal made us rotate.

It feels illegal to give this away for free…

But this is the ONLY optimization system you need to scale FB ads past $10k/day without guessing.

A high-voltage thread 🧵 1. The Pain (Narrative Hook)

Every media buyer has been here:

You log into Ads Manager.
→ ROAS tanking.
→ CTR flat.
→ CPC climbing.

You don’t know what’s broken.

So you start panicking…

Throwing new ads, new audiences, new “hacks” at the wall.

This thread could easily be a $497 upsell training.

But I’ll give it to you free.

Here’s how I build post-purchase funnels that turn $50 orders into $80+ AOV machines.

The exact system I use to scale clients to $1M+ months 🧵 Think about this:

You spend $$$ to acquire a customer.
They already trust you.
They’ve got their card out.

And you just let them check out…and leave?

That’s the dumbest thing you can do.

An upsell turns that ONE order into 1.5, 2, or even 3.

This feels illegal to share for free.

Because creative diversity is the difference between $3k days that collapse…

And $20k days that print for months.

Here’s the exact system I use to scale without fatigue 🧵 What creative diversity actually means:

It’s not just “make more ads.”

It’s having variety across 3 levers:

1) Angles → different ways to sell the same product
2) Formats → video, static, carousel, UGC, testimonial, meme
3) Personas → different demographics delivering the message

If you only pull one lever, you’ll cap out.

Facebook ads are about to change FOREVER.

99% of advertisers have no idea it’s coming.

If you run ads, read this now or you’ll be left behind in 6 months 🧵 1. Facebook isn’t the same platform you scaled on in 2018.

The algorithm is getting smarter.

Creative is doing more of the heavy lifting.

And the old “hacks” that worked for years?

They’re dying.

I could’ve kept this locked in my client files forever.

But I’m a generous guy.

So I’m dropping the EXACT system I used to take an ecom brand from $300K/mo → $2M/mo.

Copy it without wasting a dollar on bad ads - a nuke-bomb thread 🧵 1. Fix the account chaos

When we stepped in, the ad account was a mess.

Dozens of campaigns, inconsistent structure, wasted spend.

We consolidated to 1 campaign per country focusing on the big 5 markets.

This alone made the data usable again.

Feels illegal to drop this for free but…

This is the EXACT 5-day creative system I use with 7-figure clients to scale ad spend on autopilot.

A full-stack breakdown 🧵 Day 1: Deep Research

Every winning ad starts here.

→ Reddit
→ TikTok comments
→ Amazon reviews
→ Meta Ad Library

You’re not “writing ads.”

You’re mining for customer psychology.

My creative team won’t be happy if I share this,

But I don’t give a damn.

Here’s my COMPLETE blueprint of how I’m scaling MULTIPLE ecom brands to $30K/day with Facebook ads.

Steal it before I delete it 🧵 1. Start with this rule:

→ If CPC is high → fix the creative
→ If CVR is low → fix the landing page
→ If AOV is low → fix the upsells

Most ad accounts are bleeding cash in 1 of these 3 places.

Fix the bottleneck = unlock scale.

It feels soooo illegal to share this publicly…

But here’s how we turn $49 buyers into $120 customers without spending a single dollar more on ads.

A high-voltage thread 🧵 1. Pre-purchase upsells = free money

If someone’s already adding to cart, odds are they’re down to grab more IF it makes sense.

Ask:

“What else do they need the moment they buy?”

→ Phone = case, charger, AirPods
→ Skincare = serum, cleanser, bundle
→ Gym gear = shirt, shorts, towel

Stop selling products.

Sell systems.

Photo ads are the most slept-on creative in Meta Ads right now.

But when you do them right, they beat video every time.

Here’s the step-by-step framework we use to scale them to $10K/day

(Spoiler: You won’t regret reading this) 🧵 1. Start with a killer hook

Before you touch the image,

Ask: “What’s the benefit I’m promising?”

Example:

Hook: “Here’s how to get Facebook Ads That Convert.”

That benefit (ads that convert) becomes your creative’s guiding light.

My team will be SUPER mad if I share this…

But I don’t care.

Here’s the EXACT setup we’ve used to scale Facebook ad campaigns to $1M+ in spend (works in any niche)

A mega-value thread 🧵 1. One campaign. One structure. Repeat.

We’ve used this same setup to scale:

→ $2.4M in a single CBO
→ $5M for a DTC brand
→ $6.6M over 3 years for one client

Different industries. Same system.

Here’s how it works 👇

I wish I could pay you $1,000 to read this.

Because this thread shows you how to use ChatGPT to write photo ads, video scripts, and headlines that actually convert in 2025.

(Hint: Most people are prompting AI completely wrong.)

If you're running Facebook ads, this will save you 100+ hours 🧵 Step 1: The product file

Before you write a single word of copy, you need a product doc.

It should include:

● Benefits

● Features

● Description

● How it works

● Visual description

● Real customer reviews

You feed this to ChatGPT once, and use it for every ad angle moving forward.

Your facebook ads fail because the angle is boring.

If you don’t grab attention in the first 2 seconds, you lose.

After doing over $100M+ on Facebook Ads, I’ve found 13 angles that consistently print money.

A high-voltage thread 🧵 1. Size of the claim

Make a bold promise.

• “How we made $300,000 with Facebook Ads in 90 days.”
• “How this brand scaled from $0 to $1M/month.”

The bigger the number, the more curiosity you generate.

Works insanely well in money or results-driven niches.

I wish I could pay you $1,000 to read this thread.

Because this thread reveals the real secret to scaling to $10K/day+ with Facebook Ads.

(Hint: It has NOTHING to do with your campaign structure.)

And honestly, I feel sick knowing no one ever told me this when I started…🧵 Everyone wants to scale to $10K/day with Facebook Ads.

So they obsess over:

→ CBO vs ABO
→ Broad vs Lookalikes
→ Bid caps vs cost caps
→ Campaign structures

But after $100M+ in client revenue, I’m about to tell you that NONE of those things matter as much as this ONE…