There's a reason 8-figure brands run simple structures.

I spent $513K in one CBO last month.

While you're split-testing placements, I'm scaling.

Here’s everything you need to scale 🧵 First, let me show you the account:

→ $513K spend (30 days)
→ Main campaign: $485K of that
→ Peak: $20K/day
→ Currently: $8K/day (scaled back for post-Christmas)

One CBO. One hero product. USA only.

That's it.

Stop testing creatives.

I know that sounds insane coming from me.

But after spending $100M+ on ads, I've watched brands test 500+ creatives and see ZERO improvement.

Here's why (and what to do instead) 🧵 I've seen brands test 500+ creatives in a month.

Zero improvement in CPA.

Same spend. Same performance.

They're confused: "Nick, you said test creatives. I tested creatives. Why isn't it working?"

Because they're testing randomly.

Not strategically.

Your cart abandonment rate is 70%+.

That's $200K/month you're leaving on the table.

After auditing 200+ Shopify stores, this is how we cut abandonment in half 🧵 Most brands blame "tire-kickers" or "broke customers."

Wrong.

Your checkout flow is broken.

And you're creating friction at the worst possible moment (right before they buy),

Let me show you the 6 fixes we implement for every client 👇

Meta just rolled out their biggest algorithm update since Andromeda.

And 99% of advertisers are freaking out for no reason.

Here's why nothing changes (and why that's actually good news) 🧵 First, let's clear the air:

GEM = Generative Ads Model

It's Meta's new AI brain that optimizes who sees your ads.

Everyone's asking me "Nick, do I need to change my strategy?"

Short answer: No.

Long answer: Let me explain what's actually happening 👇

Everyone's rebuilding their ad accounts after Andromeda.

Meanwhile, we're using the same structure we've used for 2 years.

Here's the EXACT structure…🧵 First, a disclaimer:

I don't have "the secret" to Andromeda.

Anyone claiming they've "cracked it" 3 months in is full of shit.

What I DO have: a structure that's spending $10K/day profitably at $22 CPA.

And it hasn't changed since before Andromeda.

Let me break it down 👇

I'm about to share the AOV strategy that will add $150K in 7 days to your store.

It has nothing to do with your ads, creatives, or targeting.

And 99% of brands will never implement it.

Here's why 🧵 AOV is the most slept-on lever in your ad account.

If you're sitting at:
→ $25 CPA
→ $50 AOV
→ 2x ROAS

You don't need "better creatives."

Bump that AOV to $75 and boom, you're at 3x ROAS.

Same ads.
Same traffic.
More profit.

Let me show you how 👇

90% of your Facebook ad tests fail.

Not because your offer sucks or "the algorithm changed."

After spending $100M+ and testing 10,000+ creatives, here's why your tests flop (and the exact fix for each one) 🧵 The biggest problem I see when auditing ad accounts?

People test with zero strategy.

They just throw random shit at the wall:
→ Rip a competitor ad
→ Change the hook
→ Hope it works

That's not testing.
That's gambling.

Let me show you what's actually broken 👇

We've scaled 6+ brands past $1M/month with Facebook ads.

And dozens more past $500K/month.

Here are the ONLY 4 levers that matter when you're trying to hit 7-figures/month (ignore everything else) 🧵 Brands doing $20K-$50K/month are focused on everything.

Brands doing $1M+/month?

They only obsess over 4 things.

These are the controllable levers that actually move the needle.

Everything else is noise.

Let me break down each one 👇

Everyone's asking, "How do I iterate on winning ads post-Andromeda?"

After spending $1M+/month across 10+ client accounts,

Here's the EXACT system we use to milk winners without killing performance.

(99.99% chance you’re doing this completely wrong) 🧵 First, let's clear something up.

I don't have some "secret Andromeda hack."

But I manage 10+ ad accounts
Spend over $1M/month on Facebook ads
And mentor 120+ paid students.

Here's what's actually working for us right now post-Andromeda.

Your ads are getting clicks but ZERO sales?

After spending $100M+ on Facebook ads,

I've identified the 3 CORE reasons people don't buy.

Fix these and watch your conversion rate EXPLODE.

(Most brands are ignoring all 3) 🧵 If you ignore these 3 reasons, you'll see:

→ Drastic dip in performance
→ Zero conversions on your site
→ Impossible to scale

Let's break down each one and how to fix it.

We scaled a client from $1,000/day → $178,000/day in 45 days during Q4.

One strategy: Gifting Ads

This is the EXACT Black Friday creatives you need to run right now to crush Q4 2025 🧵 There are 2 types of creatives that matter in Q4:

1. Gifting ads (Nov 1 → Dec 15)
2. Black Friday sale ads (Nov 1 → Dec 2)

These two creative types drive 80% of results.

Everything else is noise.

Let's break them down.

Facebook ads are a SCAM.

Everything you've been told is a lie.

I've done $100M+ in revenue for clients, but THIS is the brutal truth about why most people fail (and what actually works) 🧵 Why Facebook ads are a scam:

Reason #1: Zero barrier to entry.

If you have a credit card and $10, you can run ads.

That sounds good. But it's also terrible.

Because now anyone can access it with completely wrong expectations.

"Nick, I'm testing tons of creatives and NOTHING is converting. What do I do?"

Here's exactly how I fix underperforming Facebook ad accounts (post-Andromeda fixes that actually work) 🧵 Fix #1: Film new content.

This is the most common fix.

It gives your account a "breath of fresh life."

But don't just film more of the same sh*t.

Change:
→ The actor
→ The location

Make it different enough that people NOTICE.

We just cut a client's CPA by 50% after the Andromeda update.

From $63 → $32 cost per purchase.

Here's EXACTLY how I'm testing Facebook ads in 2025 (post-Andromeda) 🧵 First, let's be clear:

Nobody has the "magic solution" for Andromeda yet.

It's still new. Everyone's experimenting.

But here's what's working for me, my agency, and my students right now.

Take it. Test it. Decide for yourself.

I've never talked about dropshipping that much.

But my students keep crushing it with ONE strategy that works on literally ANY product (even the ones everyone else is selling).

This might piss off every dropshipping guru, but I don't care.

Here's the exact playbook 🧵 First, let's settle the debate:

Winning product vs winning ads?

Do you keep testing new products or do you test 100 ads to make one product work?

Well, my wild take is: It depends on your HYPOTHESIS.

Before any student tests a product, I review their research and ask: "What's your plan to make this a winner?"

We stopped sending traffic directly to product pages.

CPA dropped across every client account.

Here's the EXACT landing page testing system that's increasing conversion rates (and why most brands are doing it wrong) 🧵 Most ecom brands run ads like this:

Ad → Product page → Checkout

Then they wonder why their conversion rate sucks.

Here's the problem:

Someone clicks your ad. They land on your product page. And they're like "wait, what did I just click on?"

You look desperate.

How to build $1M ads for ALL 5 stages of awareness (with scripts + examples)

A high-voltage thread 🧵 Market awareness = how close your prospect is to buying your product.

There are 5 stages:

• Unaware (largest, coldest)
• Problem Aware
• Solution Aware
• Product Aware
• Aware (smallest, hottest)

Each stage needs different messaging.

Here's the breakdown:

I could've kept this locked in my private training forever.

But I'm feeling generous.

Here's the complete angle library I use to scale brands to $30K days (16 templates that work in any niche)

Most people will never see this in their lifetime 🧵 The Foundation: Your Base Claim

Start with your core desire: "Scaling Facebook ads"

Now we transform this into 16 different psychological triggers.

Each angle targets the same outcome but hits different emotional buttons.

Your ads aren’t failing because of the algorithm.

They’re failing because you don’t know how to test creatives properly.

Here’s the proven framework I’ve used to scale campaigns from $2K to $2M in spend 🧵 Most advertisers test wrong.

They load 20 random ads into an account.
→ No structure
→ No system
→ No tracking

Then when it tanks, they blame the algorithm.
The reality: creative testing is the biggest lever in your ad account.
Done right, it makes scaling inevitable.

Your ads aren’t broken.

Your mechanism is.

This is the most powerful ad strategy I’ve ever used to break brands out of plateaus and scale them to $200K/month.

Bookmark this thread 🧵 What’s a “mechanism”?

A mechanism is simply a process to result.

• Topicals to clear acne = a mechanism
• Pills to fight acne = a mechanism
• Laser treatment that clears acne in 30 minutes = a new mechanism

Cancel me if you want but…

Ad creatives don’t matter if the DESIRE is wrong.

This is the only breakdown you’ll ever need to understand why desire is the #1 driver of $30K/day ad accounts 🧵 Back in 2020, I was running ads for a little brand selling metal wall art.

We were stuck at $500–$1,000/day.

Why?

Because the ads screamed: “This looks good on your wall.”

Guess how many people wake up thinking, “I need something new for my wall”?

Exactly. Almost none.