We've scaled 6+ brands past $1M/month with Facebook ads.

And dozens more past $500K/month.

Here are the ONLY 4 levers that matter when you're trying to hit 7-figures/month (ignore everything else) 🧵 Brands doing $20K-$50K/month are focused on everything.

Brands doing $1M+/month?

They only obsess over 4 things.

These are the controllable levers that actually move the needle.

Everything else is noise.

Let me break down each one 👇

Everyone's asking, "How do I iterate on winning ads post-Andromeda?"

After spending $1M+/month across 10+ client accounts,

Here's the EXACT system we use to milk winners without killing performance.

(99.99% chance you’re doing this completely wrong) 🧵 First, let's clear something up.

I don't have some "secret Andromeda hack."

But I manage 10+ ad accounts
Spend over $1M/month on Facebook ads
And mentor 120+ paid students.

Here's what's actually working for us right now post-Andromeda.

Your ads are getting clicks but ZERO sales?

After spending $100M+ on Facebook ads,

I've identified the 3 CORE reasons people don't buy.

Fix these and watch your conversion rate EXPLODE.

(Most brands are ignoring all 3) 🧵 If you ignore these 3 reasons, you'll see:

→ Drastic dip in performance
→ Zero conversions on your site
→ Impossible to scale

Let's break down each one and how to fix it.

We scaled a client from $1,000/day → $178,000/day in 45 days during Q4.

One strategy: Gifting Ads

This is the EXACT Black Friday creatives you need to run right now to crush Q4 2025 🧵 There are 2 types of creatives that matter in Q4:

1. Gifting ads (Nov 1 → Dec 15)
2. Black Friday sale ads (Nov 1 → Dec 2)

These two creative types drive 80% of results.

Everything else is noise.

Let's break them down.

Facebook ads are a SCAM.

Everything you've been told is a lie.

I've done $100M+ in revenue for clients, but THIS is the brutal truth about why most people fail (and what actually works) 🧵 Why Facebook ads are a scam:

Reason #1: Zero barrier to entry.

If you have a credit card and $10, you can run ads.

That sounds good. But it's also terrible.

Because now anyone can access it with completely wrong expectations.

"Nick, I'm testing tons of creatives and NOTHING is converting. What do I do?"

Here's exactly how I fix underperforming Facebook ad accounts (post-Andromeda fixes that actually work) 🧵 Fix #1: Film new content.

This is the most common fix.

It gives your account a "breath of fresh life."

But don't just film more of the same sh*t.

Change:
→ The actor
→ The location

Make it different enough that people NOTICE.

We just cut a client's CPA by 50% after the Andromeda update.

From $63 → $32 cost per purchase.

Here's EXACTLY how I'm testing Facebook ads in 2025 (post-Andromeda) 🧵 First, let's be clear:

Nobody has the "magic solution" for Andromeda yet.

It's still new. Everyone's experimenting.

But here's what's working for me, my agency, and my students right now.

Take it. Test it. Decide for yourself.

I've never talked about dropshipping that much.

But my students keep crushing it with ONE strategy that works on literally ANY product (even the ones everyone else is selling).

This might piss off every dropshipping guru, but I don't care.

Here's the exact playbook 🧵 First, let's settle the debate:

Winning product vs winning ads?

Do you keep testing new products or do you test 100 ads to make one product work?

Well, my wild take is: It depends on your HYPOTHESIS.

Before any student tests a product, I review their research and ask: "What's your plan to make this a winner?"

We stopped sending traffic directly to product pages.

CPA dropped across every client account.

Here's the EXACT landing page testing system that's increasing conversion rates (and why most brands are doing it wrong) 🧵 Most ecom brands run ads like this:

Ad → Product page → Checkout

Then they wonder why their conversion rate sucks.

Here's the problem:

Someone clicks your ad. They land on your product page. And they're like "wait, what did I just click on?"

You look desperate.

How to build $1M ads for ALL 5 stages of awareness (with scripts + examples)

A high-voltage thread 🧵 Market awareness = how close your prospect is to buying your product.

There are 5 stages:

• Unaware (largest, coldest)
• Problem Aware
• Solution Aware
• Product Aware
• Aware (smallest, hottest)

Each stage needs different messaging.

Here's the breakdown:

I could've kept this locked in my private training forever.

But I'm feeling generous.

Here's the complete angle library I use to scale brands to $30K days (16 templates that work in any niche)

Most people will never see this in their lifetime 🧵 The Foundation: Your Base Claim

Start with your core desire: "Scaling Facebook ads"

Now we transform this into 16 different psychological triggers.

Each angle targets the same outcome but hits different emotional buttons.

Your ads aren’t failing because of the algorithm.

They’re failing because you don’t know how to test creatives properly.

Here’s the proven framework I’ve used to scale campaigns from $2K to $2M in spend 🧵 Most advertisers test wrong.

They load 20 random ads into an account.
→ No structure
→ No system
→ No tracking

Then when it tanks, they blame the algorithm.
The reality: creative testing is the biggest lever in your ad account.
Done right, it makes scaling inevitable.

Your ads aren’t broken.

Your mechanism is.

This is the most powerful ad strategy I’ve ever used to break brands out of plateaus and scale them to $200K/month.

Bookmark this thread 🧵 What’s a “mechanism”?

A mechanism is simply a process to result.

• Topicals to clear acne = a mechanism
• Pills to fight acne = a mechanism
• Laser treatment that clears acne in 30 minutes = a new mechanism

Cancel me if you want but…

Ad creatives don’t matter if the DESIRE is wrong.

This is the only breakdown you’ll ever need to understand why desire is the #1 driver of $30K/day ad accounts 🧵 Back in 2020, I was running ads for a little brand selling metal wall art.

We were stuck at $500–$1,000/day.

Why?

Because the ads screamed: “This looks good on your wall.”

Guess how many people wake up thinking, “I need something new for my wall”?

Exactly. Almost none.

I’ve scaled Facebook ads to $674,000 in 24 hours (with a $117K spend).

Here’s the exact breakdown that made it happen (step by step).

A high-voltage thread 🧵 1. First, perspective

Less than 5% of ALL businesses ever hit $1M/year.
Less than 1% hit $1M/month.
And almost nobody ever sees $500K days.

This is not normal.

But if you want a shot at numbers like this, here’s how I did it:

It feels borderline illegal to share this…

But this is the ONLY thread you’ll ever need to understand Unaware ads (how to script them, launch them, and scale them until Meta begs you to stop)

A mega-value thread🧵 Why Unaware ads?

They’re the biggest pond + most profitable when cracked.

Downside: hardest to make, lowest hit-rate, take longer.
Upside: the one winner often becomes your scale engine.

My receipt: Took a client from $10K/day @ $40 CPL → cracked 1 unaware ad → $15K/day @ $28 CPL → single ad spent $443,000 before legal made us rotate.

It feels illegal to give this away for free…

But this is the ONLY optimization system you need to scale FB ads past $10k/day without guessing.

A high-voltage thread 🧵 1. The Pain (Narrative Hook)

Every media buyer has been here:

You log into Ads Manager.
→ ROAS tanking.
→ CTR flat.
→ CPC climbing.

You don’t know what’s broken.

So you start panicking…

Throwing new ads, new audiences, new “hacks” at the wall.

This thread could easily be a $497 upsell training.

But I’ll give it to you free.

Here’s how I build post-purchase funnels that turn $50 orders into $80+ AOV machines.

The exact system I use to scale clients to $1M+ months 🧵 Think about this:

You spend $$$ to acquire a customer.
They already trust you.
They’ve got their card out.

And you just let them check out…and leave?

That’s the dumbest thing you can do.

An upsell turns that ONE order into 1.5, 2, or even 3.

This feels illegal to share for free.

Because creative diversity is the difference between $3k days that collapse…

And $20k days that print for months.

Here’s the exact system I use to scale without fatigue 🧵 What creative diversity actually means:

It’s not just “make more ads.”

It’s having variety across 3 levers:

1) Angles → different ways to sell the same product
2) Formats → video, static, carousel, UGC, testimonial, meme
3) Personas → different demographics delivering the message

If you only pull one lever, you’ll cap out.

Facebook ads are about to change FOREVER.

99% of advertisers have no idea it’s coming.

If you run ads, read this now or you’ll be left behind in 6 months 🧵 1. Facebook isn’t the same platform you scaled on in 2018.

The algorithm is getting smarter.

Creative is doing more of the heavy lifting.

And the old “hacks” that worked for years?

They’re dying.

I could’ve kept this locked in my client files forever.

But I’m a generous guy.

So I’m dropping the EXACT system I used to take an ecom brand from $300K/mo → $2M/mo.

Copy it without wasting a dollar on bad ads - a nuke-bomb thread 🧵 1. Fix the account chaos

When we stepped in, the ad account was a mess.

Dozens of campaigns, inconsistent structure, wasted spend.

We consolidated to 1 campaign per country focusing on the big 5 markets.

This alone made the data usable again.