🚨 Your best ad is getting a 5x ROAS.

$500 in spend.

Meanwhile your worst ad is getting a 2.8x ROAS at $7,000 in spend.

You're screaming at Facebook: "WHY WON'T YOU SPEND MORE ON THE WINNER?"

Here's why (and how to fix it) 👇 1. The Ad Account Ecosystem (All Ads Work Together)

Most people think Facebook ads work like this:

Person sees ad → clicks → buys

Wrong.

The reality:

Person sees 5-10 different ads across 3-7 days before they buy.

Your "bad" ad with high spend?

It's feeding people to your "good" ad that converts.

Want to scale from $100K/month to $1M/month?

I've done it 8 times.

Here's the exact 5-step system that gets you there (step 5 is why most brands plateau at $300K) 🧵 First, let me be brutally honest:

If you're stuck at $100K-$300K/month...

It's not because you need "better creatives."

It's because you're optimizing the wrong things.

I've taken brands to $1M+/month and none of them got there by just testing more ads.

You're testing 50 ads per week.

Burning $10K/month.

Zero winners.

Meanwhile I just helped a student hit $1M/month testing 10-15 ads per week with a system.

Here's how 👇 The Two Ways to Test Ads (One Destroys Accounts):

Most people spam creatives.

Rip 50 TikToks.
Upload them daily.
Pray something works.

I've seen it work at small scale ($20-30/day budgets).

But you're building a house on a weak foundation.

One cease & desist from a creator?

Your entire account collapses.

I've done $100M+ in revenue for clients.

Here's EXACTLY how I make creatives for Facebook ads that scale to 6–7 figures.

Step-by-step process (from research to production) 🧵 Step 1: Research (this is where most people fail).

Before you create ANY creative, you need to understand:
→ How the product works
→ The history/background
→ Pain points
→ Competitors
→ What's already working

Skip this = wasted money on bad ads.

We launched a new Facebook ad account and cut cost per acquisition by 60% in 30 days.

Here's the EXACT step-by-step structure I use to launch every new account (and how you can copy it) 🧵 First, let's talk results.

Previous agency (August):
→ $2,900 spend
→ 14 purchases
→ $207 cost per acquisition

Us (Sept 10–30):
→ $4,100 spend
→ 49 purchases
→ $85 cost per acquisition

Product = Same
Market = Same
CPA = 60% CHEAPER

How to build $1M ads for ALL 5 stages of awareness (with scripts + examples)

A high-voltage thread 🧵 Market awareness = how close your prospect is to buying your product.

There are 5 stages:

• Unaware (largest, coldest)
• Problem Aware
• Solution Aware
• Product Aware
• Aware (smallest, hottest)

Each stage needs different messaging.

Here's the breakdown:

Your product page converts at 2%.

You're sending 10,000 visitors/month and wondering why revenue is stuck.

Here's the problem: You're sending UNAWARE traffic to a page built for people ready to buy.

After scaling brands to $1M+/month, I've found 5 landing page types that convert 3-8X better than product pages alone.

A complete breakdown 🧵 1. Your Product Page Isn't Enough (And Why Most People Fail)

Most people send all their traffic to one product page.

Then wonder why they can't scale past $50K/month.

Here's the problem:

You're sending UNAWARE traffic to a page built for AWARE traffic.

Someone who doesn't know they have a problem needs a different page than someone ready to buy.

That's why we use 5 different landing page types.

Each one targets a different stage of awareness.

Your CPA is stuck at $115.

You've tried 25+ campaigns, lookalikes, interests, bid caps, cost caps.

Nothing's working.

Meanwhile I just took a client from $115 CPA to $55 CPA in 30 days at $2K+/day spend.

Here’s how 👇 1. One Business Goal = One Campaign (Stop Overcomplicating This)

Client came to us with 25+ active campaigns.

Lookalikes. Interests. Bid caps. Cost caps. Retargeting. Everything.

First thing I asked: What's your business objective?

"Promote one product in one country."

Cool. You need ONE campaign. Not 25.

Here's the rule:
→ 1 product, 1 country = 1 campaign
→ 1 product, 5 countries = 5 campaigns
→ 2 products, 5 countries = 10 campaigns

Don't overcomplicate this.

Most of you don't need 25 campaigns. You need 1-3 max.

Give me 3 minutes and I’ll explain to you

The 3 invisible forces that decide whether your Facebook ads will scale to $1M or burn in testing.

(Hint: It’s NOT your product, budget, algorithm or “good creatives”) 🧵 1. Market Sophistication

Saying “lose weight faster” or “glowing skin” doesn’t work anymore.

Your audience has seen 22 offers just like yours and ignored them all.

What works now?
→ New mechanism
→ New narrative
→ Clear enemy (vs the industry norm)

Position your product like it’s the first of its kind.

Even if it’s not.

You're about to launch your Facebook ad campaign.

After spending $100M+ on ads, I can tell you: 90% of failures happen BEFORE you ever launch.

Here's the complete pre-launch checklist (skip step 3 and you're dead) 🧵 Most people jump straight into Facebook Ads Manager and start clicking buttons.

They create 10 campaigns. Test random products. Burn $3K in a week.

Then blame "the algorithm."

The truth?

They lost before they started.

Just audited an account with 23 campaigns, 400+ ad sets, and $0 daily spend.

Then showed them our account: 1 campaign, 129 ad sets, $20K/day.

They couldn't believe it was this simple.

The complete no-bs breakdown 🧵 I used to be the guy with 10+ campaigns.

Testing campaign. Scaling campaign. Retargeting campaign. Different campaigns for different products.

I was day-trading my ad account.

Know what happened?

Nothing scaled.

This thread could easily be a $497 upsell training.

But I’ll give it to you free.

Here’s how I build post-purchase funnels that turn $50 orders into $80+ AOV machines.

The exact system I use to scale clients to $1M+ months 🧵 Think about this:

You spend $$$ to acquire a customer.
They already trust you.
They’ve got their card out.

And you just let them check out…and leave?

That’s the dumbest thing you can do.

An upsell turns that ONE order into 1.5, 2, or even 3.

This feels illegal to share for free.

Because creative diversity is the difference between $3k days that collapse…

And $20k days that print for months.

Here’s the exact system I use to scale without fatigue 🧵 What creative diversity actually means:

It’s not just “make more ads.”

It’s having variety across 3 levers:

1) Angles → different ways to sell the same product
2) Formats → video, static, carousel, UGC, testimonial, meme
3) Personas → different demographics delivering the message

If you only pull one lever, you’ll cap out.

We're spending $500K/month on Facebook ads.

Testing 10-15 new creatives every week.

20%+ success rate.

Here's the EXACT testing system (most people skip the #1 step and waste thousands) 🧵 I know a lot of ya’ll think creative testing is:

Make random ads → Launch them → Hope something works → Repeat.

You can call it testing or whatever you want.

But the fact doesn’t change that this is pure GAMBLING.

So let me show you the actual system we use to spend $500K/month profitably 👇

There's a reason 8-figure brands run simple structures.

I spent $513K in one CBO last month.

While you're split-testing placements, I'm scaling.

Here’s everything you need to scale 🧵 First, let me show you the account:

→ $513K spend (30 days)
→ Main campaign: $485K of that
→ Peak: $20K/day
→ Currently: $8K/day (scaled back for post-Christmas)

One CBO. One hero product. USA only.

That's it.

Stop testing creatives.

I know that sounds insane coming from me.

But after spending $100M+ on ads, I've watched brands test 500+ creatives and see ZERO improvement.

Here's why (and what to do instead) 🧵 I've seen brands test 500+ creatives in a month.

Zero improvement in CPA.

Same spend. Same performance.

They're confused: "Nick, you said test creatives. I tested creatives. Why isn't it working?"

Because they're testing randomly.

Not strategically.

Your cart abandonment rate is 70%+.

That's $200K/month you're leaving on the table.

After auditing 200+ Shopify stores, this is how we cut abandonment in half 🧵 Most brands blame "tire-kickers" or "broke customers."

Wrong.

Your checkout flow is broken.

And you're creating friction at the worst possible moment (right before they buy),

Let me show you the 6 fixes we implement for every client 👇

Meta just rolled out their biggest algorithm update since Andromeda.

And 99% of advertisers are freaking out for no reason.

Here's why nothing changes (and why that's actually good news) 🧵 First, let's clear the air:

GEM = Generative Ads Model

It's Meta's new AI brain that optimizes who sees your ads.

Everyone's asking me "Nick, do I need to change my strategy?"

Short answer: No.

Long answer: Let me explain what's actually happening 👇

Everyone's rebuilding their ad accounts after Andromeda.

Meanwhile, we're using the same structure we've used for 2 years.

Here's the EXACT structure…🧵 First, a disclaimer:

I don't have "the secret" to Andromeda.

Anyone claiming they've "cracked it" 3 months in is full of shit.

What I DO have: a structure that's spending $10K/day profitably at $22 CPA.

And it hasn't changed since before Andromeda.

Let me break it down 👇

I'm about to share the AOV strategy that will add $150K in 7 days to your store.

It has nothing to do with your ads, creatives, or targeting.

And 99% of brands will never implement it.

Here's why 🧵 AOV is the most slept-on lever in your ad account.

If you're sitting at:
→ $25 CPA
→ $50 AOV
→ 2x ROAS

You don't need "better creatives."

Bump that AOV to $75 and boom, you're at 3x ROAS.

Same ads.
Same traffic.
More profit.

Let me show you how 👇

90% of your Facebook ad tests fail.

Not because your offer sucks or "the algorithm changed."

After spending $100M+ and testing 10,000+ creatives, here's why your tests flop (and the exact fix for each one) 🧵 The biggest problem I see when auditing ad accounts?

People test with zero strategy.

They just throw random shit at the wall:
→ Rip a competitor ad
→ Change the hook
→ Hope it works

That's not testing.
That's gambling.

Let me show you what's actually broken 👇