Growth Marketer | Founder Theriot Solutions, LLC | YouTuber | Passionate about human psychology | Boxing 🥊
Jul 13 • 12 tweets • 3 min read
I wish I could pay you $1,000 to read this.
Because this thread shows you how to use ChatGPT to write photo ads, video scripts, and headlines that actually convert in 2025.
(Hint: Most people are prompting AI completely wrong.)
If you're running Facebook ads, this will save you 100+ hours 🧵
Step 1: The product file
Before you write a single word of copy, you need a product doc.
It should include:
● Benefits
● Features
● Description
● How it works
● Visual description
● Real customer reviews
You feed this to ChatGPT once, and use it for every ad angle moving forward.
Jul 12 • 15 tweets • 3 min read
Your facebook ads fail because the angle is boring.
If you don’t grab attention in the first 2 seconds, you lose.
After doing over $100M+ on Facebook Ads, I’ve found 13 angles that consistently print money.
A high-voltage thread 🧵
1. Size of the claim
Make a bold promise.
• “How we made $300,000 with Facebook Ads in 90 days.”
• “How this brand scaled from $0 to $1M/month.”
The bigger the number, the more curiosity you generate.
Works insanely well in money or results-driven niches.
Jul 7 • 18 tweets • 4 min read
I wish I could pay you $1,000 to read this thread.
Because this thread reveals the real secret to scaling to $10K/day+ with Facebook Ads.
(Hint: It has NOTHING to do with your campaign structure.)
And honestly, I feel sick knowing no one ever told me this when I started…🧵
Everyone wants to scale to $10K/day with Facebook Ads.
So they obsess over:
→ CBO vs ABO
→ Broad vs Lookalikes
→ Bid caps vs cost caps
→ Campaign structures
But after $100M+ in client revenue, I’m about to tell you that NONE of those things matter as much as this ONE…
Jul 6 • 15 tweets • 3 min read
We spent $8,800,000 running Facebook Ads for one product.
No course tactics.
No complex structures.
No hacks.
This is how we scaled from $1K/day
→ $20K/day using one simple system and kept it running for 3 years straight 🧵
Let’s clear the air first:
→ $6.6M was spent in one single CBO campaign
→ $2.2M was spent in a secondary campaign due to an attribution change mid-test
Same product. Same strategy. Same offer.
Total: $8.8M over 3 years
Return: 4–5x ROAS → $36M–$45M in tracked revenue
Here’s how we did it 👇
Jun 28 • 9 tweets • 2 min read
Most brands ignore image ads.
But we’ve been quietly using them to outperform video across multiple ad accounts and they only take 60 seconds to make.
The exact system we use to pump out scroll-stopping image ads without a designer 🧵
Step 1: Build your research docs (once).
This powers every future ad.
→ Product Info Doc
→ Market Research Doc (reviews, pain points, desired outcome)
Upload them into ChatGPT and say:
“Only use these two docs - no outside data.”
This keeps the copy on-target and conversion-focused.
Jun 23 • 12 tweets • 3 min read
We scaled to $20K days using one simple principle:
Creative diversity.
If your ads are fatiguing, your costs are rising, and nothing is hitting…
This thread will show you how to refresh performance without changing your message 🧵
Most brands only scale to a point before hitting a wall.
Why?
Because their best creative starts to die and they’ve got nothing else ready.
The solution isn’t “new messaging.”
It’s presenting the same message in multiple formats.
Here’s how we do that:
Jun 21 • 12 tweets • 3 min read
We hit a $30,000 day with Facebook Ads using a method most brands ignore:
A giveaway…but not the weak kind you're thinking of.
Here’s how we structured it to blow past $266K/month in total sales (and how you can replicate it) 🧵:
First, let’s talk product choice.
The brand was built around automotive enthusiasts.
So instead of giving away a generic item, we picked something aspirational that matched the audience:
A high-performance motorcycle seat + merch.
Pick a prize your market dreams about (not what’s cheap).
Jun 19 • 14 tweets • 3 min read
We did $154,000 in 7 days with Facebook Ads.
We followed the same system I teach in my mentorship and run inside my agency.
Here’s the full breakdown (aka “the Trifecta”) you can steal to scale faster, more profitably 🧵
Step 1: Facebook Ad Account Structure
We keep it clean.
→ One CBO per country
→ One CBO per product category
If we run 2 product categories in 4 countries, that’s 8 campaigns.
No overcomplication. No chaos.
Scale 1 country + 1 product first. Then expand.
Jun 13 • 15 tweets • 3 min read
Most brands overthink creative testing.
They waste $2,000+ on traditional UGC when they could be validating hooks for $20.
Here’s how we’re scaling brands fast using AI-generated UGC ads and the exact process to build them in under an hour 🧵:
We spent $13,000 on one of these ads in March.
434 purchases.
Fully profitable.
And it didn’t require a camera, a model, or a studio.
Just a script, some market research, and AI tools.
Jun 5 • 15 tweets • 4 min read
Most ad accounts don’t get banned for “no reason.”
They get banned because the ads look scammy, break FTC policy, or overpromise like crazy.
If you run Facebook ads and want to avoid getting nuked, this thread is a must READ:
First, you need to know why facebook bans you.
It’s definitely not a “personal” attack on your specific account.
Because there are 4 possible reasons why bans happen:
1) Your ads look like scams
2) You’re making unrealistic claims
3) You’re using someone else’s authority (like a Gary Brecka clip)
4) You’re setting off FTC red flags
Feb 7, 2024 • 15 tweets • 5 min read
We spent $18m profitability for our clients in 2023 using this Facebook ad strategy 🧵👇
The old way of running Facebook ads
- Multi campaigns, specific targeting, cost/bid caps, audiences
The new of running Facebook ads
- Single campaigns, CBO, broad targeting, putting all the power in the creatives
Jan 3, 2024 • 8 tweets • 3 min read
How to find your competitors winning Facebook ads 👇🧵
Create an account with Foreplay.co
Dec 15, 2023 • 15 tweets • 4 min read
How To Target Your Ideal Audience In 2024 With Facebook Ads 👇🧵
(we spent close to $20m this year across our clients on this in 2023)
The old way ❌
- Interests (puts you competing with everyone else)
- Lookalikes (does not scale)
- Custom audiences (way too small)
Nov 1, 2023 • 10 tweets • 4 min read
All the Black Friday creatives you need to crush it this year + MORE 😎🧵
Early access ad - build up emails / SMS before launching BFCM!
In the ad below, we had the client film a short video telling people why they should optin + what they will receive
Sep 13, 2023 • 14 tweets • 5 min read
Market sophistication, the ultimate secret to building ads that convert which made my clients a cool $90,000,000 with Facebook Ads...
Took me 2 years to learn but you can learn it in 60 seconds here 👇 🧵
The problem with 90% of ads, is they all look the same. Same products, same benefits, same problems it solves, etc... this makes it harder for people to pick one ad to purchase from.
Jan 23, 2023 • 12 tweets • 3 min read
The Facebook algo explained least scientifically so you can understand...Knowing this allowed me to spend $10m profitable last year 1. A common belief is that Facebook doesn't want you to make money. FALSE. Facebook wants you to make money so you'll spend more.
Apr 5, 2022 • 7 tweets • 2 min read
11/5/2021 -> 4/5/2022 $1500 daily spend to $11,000+ daily spend. Yes, Facebook Ads is still very profitable ;) What was done? 🧵
Brief overview 👇
Niche: Medical field
KPI: $35 CPL for a happy client :)