Text alone won’t get you into Google’s AI Overviews.
Today’s AI models summarize blended content: text, images, tables, and videos.
And they favor the sources that give them more formats to work with.
Here’s how to prep your content for multimodal visibility: 👇
1. Use descriptive alt text
Avoid keyword-stuffing. Just describe the image naturally:
✅ alt="red brick greenhouse with sliding door"
❌ alt="greenhouse greenhouse greenhouse"
Today’s AI models summarize blended content: text, images, tables, and videos.
And they favor the sources that give them more formats to work with.
Here’s how to prep your content for multimodal visibility: 👇
1. Use descriptive alt text
Avoid keyword-stuffing. Just describe the image naturally:
✅ alt="red brick greenhouse with sliding door"
❌ alt="greenhouse greenhouse greenhouse"
2. Rename your image files
AI reads filenames too.
Use hyphenated keywords like: ‘bamboo-planter-lobby.jpg’ instead of ‘IMG_2312.JPG’
AI reads filenames too.
Use hyphenated keywords like: ‘bamboo-planter-lobby.jpg’ instead of ‘IMG_2312.JPG’
3. Embed HTML tables
Don’t use images of charts. Use real tables with <table> tags so AI can parse the data.
Don’t use images of charts. Use real tables with <table> tags so AI can parse the data.
4. Transcribe your videos
Add readable transcripts below videos to boost accessibility and visibility.
Add readable transcripts below videos to boost accessibility and visibility.
5. Add captions and context
Label your visuals and describe what they show. Helps both AI and users.
Label your visuals and describe what they show. Helps both AI and users.
6. Revisit high-traffic pages
Start with the pages that already rank well. Add visuals, charts, or short embedded videos to give them an edge.
Start with the pages that already rank well. Add visuals, charts, or short embedded videos to give them an edge.
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