Thread by @felixhhaas

𝟭𝟬 𝗥𝘂𝗹𝗲𝘀 𝗳𝗼𝗿 𝗛𝗶𝗴𝗵-𝗖𝗼𝗻𝘃𝗲𝗿𝘁𝗶𝗻𝗴 𝗪𝗲𝗯𝘀𝗶𝘁𝗲𝘀 🔥

Most product sites don’t convert.

Here’s how to fix it 🧵

𝟭/ 𝗨𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝘆𝗼𝘂𝗿 𝗯𝘂𝘆𝗲𝗿
Before designing, talk to real users. Figure out what they want, what stops them, and what triggers action.

→ Talk to 5 signups: “What made you try it?”
→ Exit survey: “What’s stopping you?”
→ Watch session recordings
→ Skim support chats
→ Bonus: Buy someone coffee for quick feedback

✅ Example:
Users say: “I just want to send invoices and get paid.”
→ Don’t write: “Smart billing software”
→ Say: “Send your next invoice in under 60 seconds.”

𝟮/ 𝗡𝗮𝗶𝗹 𝘆𝗼𝘂𝗿 𝗵𝗼𝗺𝗲𝗽𝗮𝗴𝗲 𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲
Your layout needs:
→ Headline: pain point
→ Subheadline: curiosity
→ CTA: single action
→ Visual: product in action
→ Body: benefits > features

✅ Example:
→ “Hiring is broken.”
→ “Our AI recruiter finds top 3 candidates in 24h.”
→ “Try it free”
→ Demo video
→ “Save 10+ hours/week on screening”

𝟯/ 𝗠𝗮𝗸𝗲 𝘃𝗮𝗹𝘂𝗲 𝗰𝗹𝗲𝗮𝗿 𝗮𝗯𝗼𝘃𝗲 𝘁𝗵𝗲 𝗳𝗼𝗹𝗱
Most people won’t scroll.

→ What is this?
→ Who’s it for?
→ Why does it matter?
→ What should I do next?

✅ Example:
→ Don’t say: “AI-powered web builder”
→ Say: “Launch your landing page in 60 seconds”

𝟰/ 𝗙𝗼𝗰𝘂𝘀 𝗼𝗻 𝗼𝘂𝘁𝗰𝗼𝗺𝗲𝘀, 𝗻𝗼𝘁 𝗳𝗲𝗮𝘁𝘂𝗿𝗲𝘀
People don’t want “real-time sync.”
They want fewer meetings, faster work.

✅ Example:
→ Don't say: “Real-time collaboration”
→ Say: “No more back-and-forth emails. Edit together live.”

𝟱/ 𝗔𝗱𝗱 𝗽𝗿𝗼𝗼𝗳, 𝗲𝗮𝗿𝗹𝘆
Trust builds conversion.

→ Logos
→ Quotes
→ Counters
→ Screenshots
→ Case studies

✅ Example:
→ “Trusted by 4,000+ teams at Meta, Notion, and Vercel”

𝟲/ 𝗥𝗲𝗺𝗼𝘃𝗲 𝗱𝗶𝘀𝘁𝗿𝗮𝗰𝘁𝗶𝗼𝗻𝘀
Stick to one goal and cut everything else.

→ No blog links
→ No footer clutter
→ No secondary CTAs

✅ Example:
If your goal is “Try for free,” everything should lead there.

𝟳/ 𝗨𝘀𝗲 𝗯𝗲𝘁𝘁𝗲𝗿 𝗖𝗧𝗔 𝗹𝗮𝗻𝗴𝘂𝗮𝗴𝗲
Avoid vague buttons. Make CTAs feel easy + specific.

✅ Example:
→ Don't say: “Start now”
→ Say: “Try for free”

𝟴/ 𝗗𝗲𝘀𝗶𝗴𝗻 𝗺𝗼𝗯𝗶𝗹𝗲-𝗳𝗶𝗿𝘀𝘁
60%+ of traffic is mobile. If it’s clunky, it’s broken.

→ Large tap targets
→ Sticky CTAs
→ Short scroll
→ Preview breakpoints

✅ Example:
→ Desktop: CTA beside video
→ Mobile: CTA pinned bottom
→ Preview with Lovable

𝟵/ 𝗧𝗲𝘀𝘁 𝗺𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝘁𝗼
One version is only one guess.

✅ Example:
→ “The fastest invoicing tool for freelancers”
vs.
→ “Send your next invoice in under 60 seconds”
→ Ship both with Lovable

𝟭𝟬/ 𝗗𝗼𝗻’𝘁 𝘀𝘁𝗼𝗽 𝗮𝘁 𝘁𝗵𝗲 𝗖𝗧𝗔
Conversion isn’t the goal. The activation flow right after is.

→ Pre-fill content
→ Show a 60s walkthrough
→ Highlight one key action

✅ Example:
User signs up → edits sample invoice → sends in 1 click

LFG