Thread by @ecomchasedimond

My agency has written 10,000+ pieces of copy.

Our #1 Copywriting Rule:

Never write copy from scratch, always use a framework.

Here are 10 proven copywriting frameworks to write high-converting copy:

🧵 THREAD 🧵

1. Features-Advantages-Benefits

Features: start with what your product can do.

Advantages: explain why it's helpful.

Benefits: elaborate on what it means for the reader.

Example:

2. PASTOR

P: Identify the Problem people are having.

A: Amplify the consequences of not solving it.

S: Tell a Story related to the problem.

T: Include Testimonials from happy customers.

O: Present your Offer.

R: Ask for a response.

Example:

3. Before-After-Bridge

Before: present the current situation with the problem.

After: show them the world without the product.

Bridge: Show them how to get there.

Example:

4. Attention – Interest – Desire – Action

Attention: get the reader's attention with a bold statement.

Interest: present information that appeals to the reader.

Desire: state the benefits of your product.

Action: ask for a sign-up/purchase.

Example:

5. Problem-Agitate-Solve

Problem: identify the most painful problem your target has.

Agitate: make the problem hurt, show why it is bad.

Solve: present your product as the logical solution to the problem.

Example:

6. Picture – Promise – Prove – Push

Picture: paint a picture that gets attention and creates desire.

Promise: describe how your product will deliver.

Prove: provide testimonials that back up your promise.

Push: give them a little push to take action.

Example:

7. Star-Story-Solution

Star: introduce the main character of your story.

Story: tell a compelling story to keep the reader hooked.

Solution: an explanation of how the star wins in the end.

Example:

8. Awareness – Comprehension – Conviction – Action

Awareness: present the situation or problem.

Comprehension: help your readers understand the problem.

Conviction: create the desired conviction in your reader to use your solution.

Action: make them take action.

Example:

9. The 5 Basic Objections

Answer these questions in order:

1. I don’t have enough time.

2. I don’t have enough money.

3. It won’t work for me.

4. I don’t believe you.

5. I don’t need it.

Example:

10. The Four C's

More than a framework, this is a checklist to write good copy.

Whatever kind of copy you're writing...

Make sure it's:

- Clear

- Concise

- Compelling

- Credible

Example: