MATT GRAY Profile picture
Jul 23 22 tweets 5 min read Read on X
How I manage my energy like a Fortune 500 CEO:
Most founders manage their time.

I manage my energy.

Here's why energy beats time management:
The Energy vs Time Problem

Time is finite. Energy is renewable.

You can't create more time. You can create more energy.

I optimize for 4 types of energy:

Physical Energy

• 8 hours of sleep
• Clean eating habits
• Regular health checkups
• Morning workout routine Image
Mental Energy

• Deep work blocks
• Learning new skills
• Meditation practice
• Avoiding energy vampires

Emotional Energy

• Meaningful work
• Celebrating wins
• Managing stress
• Positive relationships Image
Spiritual Energy

• Clear purpose
• Aligned values
• Contribution to others
• Connection to something bigger Image
The Energy Audit Process

I track my energy every day:

• Morning: Energy level 1-10
• Afternoon: Energy level 1-10
• Evening: Energy level 1-10
• Activities that drained energy
• Activities that boosted energy
The Energy Optimization System

High Energy Activities:

• Content creation
• Strategic planning
• Team development
• Creative problem-solving
Low Energy Activities:

• Data entry
• Routine meetings
• Email management
• Administrative tasks

I do high-energy work when I have high energy. I do low-energy work when I have low energy. Image
The Energy Protection Protocol

Energy Drainers I Eliminated:

• Toxic people
• Multitasking
• Negative news
• Pointless meetings
• Social media scrolling

Energy Boosters I Added:

• Regular breaks
• Exercise routine
• Meaningful work
• Morning sunlight
• Healthy relationshipsImage
The Daily Energy Design

6:00 AM - 10:00 AM: Peak Energy

• Workout
• Deep work
• Content creation
• Strategic thinking Image
10:00 AM - 2:00 PM: High Energy

• Creative work
• Team meetings
• Problem solving
• Decision making Image
2:00 PM - 6:00 PM: Medium Energy

• Planning
• Networking
• Email management
• Administrative tasks
6:00 PM - 10:00 PM: Low Energy

• Reading
• Recovery
• Relaxation
• Family time
The Energy Recovery System

Daily Recovery:

• 30-minute walk
• 8 hours of sleep
• 20-minute meditation
• 10-minute breathing exercises
Weekly Recovery:

• Hobby time
• One full day off
• Nature activities
• Social connections
Monthly Recovery:

• 3-day weekend
• Try new experiences
• Travel somewhere new
• Complete disconnection Image
The Energy Multiplication Effect

When I manage my energy well:

• I make better decisions
• I achieve more in less time
• I create higher-quality work
• I build stronger relationships
The Energy Investment Strategy

I invest in energy like I invest in stocks:

• High-quality food
• Premium gym membership
• Executive health coaching
• Stress management training
The Results

Before energy management:

• Constant fatigue
• Declining health
• Poor decision making
• 12 hours of work, 4 hours of productivity

After energy management:

• Clear thinking
• Optimal health
• Sustained energy
• 4 hours of work, 4 hours of productivity Image
The Energy Mindset

Most founders think energy is fixed. I know energy is designed.

Most founders wait for energy. I create energy.

Most founders manage time. I manage energy.
The Energy Competitive Advantage

High energy is rare. Most founders are exhausted.

When you have energy, you have:

• Stamina to execute longer
• Enthusiasm to inspire others
• Clarity to make better decisions
• Resilience to overcome challenges Image
P.S. If you like proven systems, you’ll love my weekly newsletter (it’s free).

Bonus: Get 5 free systems I use to generate $2M+ per year with organic content.

Join 172,000+ subscribers here: linktw.in/x-newsletter-77

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More from @matt_gray_

Jul 24
I generate $264,000 per month from content.

Not luck. Not grinding 80-hour weeks. Not spending millions on ads.

A proven system that converts attention into cash.

Here's exactly how:
Most founders are throwing money away.

I spent $487,000 testing content strategies over 3 years.

Here's what doesn't work:

• Posting whenever you "feel creative"
• Random "inspiration" posts with no strategic direction
• Chasing followers, likes, and comments while your bank account stays empty

Content without direction isn't just noise, it's expensive waste.Image
The Content GPS System That Changed Everything

After helping 732 founders transform content into cash machines, I've distilled it to three elements:

• G: Goals (specific revenue outcomes for each piece)
• P: Pillars (core themes that position you as authority)
• S: Systems (automated processes that run without constant input)

This is your 24/7 revenue engine on autopilot.Image
Read 19 tweets
Jul 19
How to build a 4-person team that creates 200+ pieces of content per month:
Most founders try to do content alone.

They burn out, get inconsistent, and give up.

Here's how I built a media machine:
The Solo Creator Problem

Doing content alone means:

• Tracking all metrics
• Managing all platforms
• Handling all distribution
• Creating every piece yourself

This doesn't scale. Image
Read 21 tweets
Jul 13
How to work 4 hours a day (and remove yourself from operations):
Most founders are trapped in their own businesses.

I was checking Slack at 6 AM, answering emails at midnight, and attending 47 meetings per week.

Making $375,000 per month but feeling like I owned a job, not a business. Image
The Founder Trap

You think you're building a company.

You're actually building a prison.

Every decision flows through you.

Every problem lands on your desk.

Every fire becomes your emergency.

Your business doesn't run without you.

It runs because of you. Image
Read 12 tweets
Jul 12
How to scale smart (without hiring a big team or agency):
The Big Team Trap

Most founders fall into this pattern:

Problems arise → hire more people

Revenue grows → hire more people

Complexity increases → hire even more people

Soon you're managing 50 people instead of building a business.

You become a full-time manager, not a creator.Image
The AI Revolution Changes Everything

I'm trying to replace as many humans with AI as possible.

That might sound harsh, but it's actually liberating.

AI handles:

• Writing and copywriting (6x faster)
• Operations and SOPs (7x more productive) Image
Read 11 tweets
Jun 28
How to monetize your expertise (without selling your soul):
The Expertise Paradox

Most experts are broke.

They have incredible knowledge but no system to monetize it.

Meanwhile, mediocre people with systems make millions.

Knowledge without systems is just expensive hobbies. Image
My Expertise Transformation Story

2017: Built my first system, hit $5,000/month

2021: Systemized everything, reached $150,000/month

2024: Founder OS generates $464,000/month

Same expertise. Different systems. Image
Read 17 tweets
Jun 26
How I replaced 15 employees with AI (and increased revenue 200%):
The Great Reset Is Here

Traditional jobs are disappearing faster than new ones are being created.

But AI isn't your enemy.

It's your greatest opportunity.

The founders who win are the ones who use AI to build, not fear it. Image
My AI Transformation Story

18 months ago, I had a team of 40 people.

Today, I have 25 people generating 200% more revenue.

What changed? I replaced humans with AI in these roles:

• Copywriter
• Offer Strategist
• Executive Assistant
• Email Sequence Writer

AI doesn't replace humans. It replaces human tasks.Image
Read 15 tweets

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