But most people are sleeping on what it can actually do.
I’ve used it to build apps, generate content, automate deep research, and more.
Here are 10 ways to use Claude 4 Sonnet that feel like cheating:
1. Automated Research Reports (better than $100k consultants)
Claude’s web search + analysis mode lets you do what McKinsey, Gartner, and Deloitte charge six figures for.
You’ll get structured breakdowns, insights, and data points like a private analyst on demand.
Prompt to use:
"You are a world-class strategy consultant trained by McKinsey, BCG, and Bain. Act as if you were hired to provide a $300,000 strategic analysis for a client in the [INDUSTRY] sector.
Here is your mission:
1. Analyze the current state of the [INDUSTRY] market. 2. Identify key trends, emerging threats, and disruptive innovations. 3. Map out the top 3-5 competitors and benchmark their business models, strengths, weaknesses, pricing, distribution, and brand positioning. 4. Use frameworks like SWOT, Porter’s Five Forces, and strategic value chain analysis to assess risks and opportunities. 5. Provide a one-page strategic brief with actionable insights and recommendations for a hypothetical company entering or growing in this space.
Output everything in concise bullet points or tables. Make it structured and ready to paste into slides. Think like a McKinsey partner preparing for a C-suite meeting.
Industry: [INSERT INDUSTRY OR MARKET HERE]"
2. Build interactive tools & apps without code
We’ve built full-featured apps using only Claude 4 Sonnet and clear instructions.
Zero coding. Just describe what you want, and Claude scaffolds it into working UI and logic.
Prompt to use:
"You are a senior software architect who excels at building no-code and low-code systems using tools like HTML, JavaScript, and Web APIs.
Your task is to design a fully working interactive tool based on the following idea:
[DESCRIBE YOUR TOOL IDEA]
Here’s what I need from you: 1. A simple explanation of how the tool works. 2. A clear step-by-step plan to implement it with Claude or a no-code platform. 3. The exact HTML/CSS/JS code if applicable. 4. Tips to improve UX and design polish. 5. A shareable embed-ready version if possible.
Act like you're building a user-ready MVP for a startup demo."
3. Generate infographics from plain text
Drop any concept and Claude turns it into a clean, code-based infographic.
"You are a world-class visual explainer and technical designer. Your task is to turn this concept into a visual infographic using Mermaid.js or another code-based diagram format:
"[INSERT CONCEPT HERE]"
Return the output as: 1. A clear visual breakdown using a format like flowchart, timeline, concept map, or decision tree — whichever suits best. 2. A plain English caption explaining what the graphic shows. 3. Clean Mermaid code (or HTML/SVG/CSS if more appropriate) that I can copy and paste to render the graphic.
Keep it readable, elegant, and minimal like a slide in a consulting deck."
4. Create McKinsey-style web presentations
Claude structures slide decks like a strategy firm: problem → insight → recommendation. Then it wraps them into beautiful, responsive web presentations you can share instantly.
Prompt to use:
"Act as a strategy consultant creating a web-based presentation. Your goal is to communicate a strategic recommendation clearly and persuasively to an executive audience.
Topic: [INSERT PRESENTATION TOPIC]
Your output should: 1. Structure the content using the pyramid principle: Problem → Insight → Recommendation. 2. Break it into 6–10 concise slides, each with a bold title and 2–4 bullet points. 3. Include HTML/CSS code for a simple, mobile-responsive web presentation (optional). 4. Focus on clarity, insight, and executive-readiness. No fluff.
Make it feel like something made at McKinsey using Stryd or Beautiful AI"
5. Replace your tutor
Claude doesn’t just give answers.
It teaches like an expert breaking down topics step by step, at your pace.
From Python to Philosophy, it’s the best teacher you’ll ever use.
Prompt to use:
"You are a world-class private tutor. Your task is to teach me [TOPIC] as if I’m a motivated beginner with no prior knowledge.
Your teaching should include: 1. A structured lesson plan divided into digestible parts. 2. Analogies and step-by-step breakdowns. 3. Practice questions with answers. 4. A simple summary at the end of each section.
Teach in a warm, Socratic tone. Imagine you’re coaching me one-on-one, not lecturing. Pause to check my understanding before moving to the next topic."
Claude can mimic tone, understand structure, and generate fresh content that feels human.
It doesn't just write it writes things that make people care.
Prompt to use:
"You are a top-tier content strategist and writer. Your task is to write [TYPE OF CONTENT: newsletter, tweet thread, YouTube script, etc.] on this topic:
"[INSERT TOPIC]"
Guidelines: 1. Mimic the tone and structure of [INSERT EXAMPLE CREATOR OR BRAND IF KNOWN]. 2. Include hooks, transitions, and emotional triggers to keep people engaged. 3. Make it actionable, conversational, and valuable for my target audience. 4. Suggest a content title and CTA.
This should feel like it came from a human who deeply understands the topic not AI copy."
7. Strategic decision making assistant
Got a business problem, product idea, or launch plan?
Claude can map out SWOT, market gaps, user personas, and next steps in minutes.
Prompt to use:
"Act as a strategic business advisor. I have a decision to make:
"[DESCRIBE YOUR BUSINESS PROBLEM OR IDEA]"
Your job: 1. Help me frame the decision using SWOT or risk/reward analysis. 2. Generate user personas or market segments involved. 3. Map out possible paths, pros/cons, and next steps. 4. Ask clarifying questions if anything is ambiguous.
Think like a partner in a VC or startup studio. I want insight — not just ideas."
8. Write long-form reports and whitepapers
Need to draft a 5,000+ word policy report, trend forecast, or internal guide?
Claude structures and writes long-form content with clarity, flow, and research depth.
Prompt I use:
"You are a senior consultant writing a whitepaper for a tech-forward audience. The topic is “[add here]” Write a professional whitepaper with the following structure: Executive Summary, Market Trends (with data), Key Challenges, Future Predictions, Case Studies, and a Final Call to Action. Use clear, persuasive language and support claims with evidence or examples."
9. Instant idea validation engine
Want to test a startup idea, product feature, or marketing angle?
Claude can simulate market reactions, identify gaps, and stress-test your assumptions.
Prompt you can try:
"You are a veteran product strategist and market analyst. Help me test this idea fast:
"[DESCRIBE YOUR IDEA OR PRODUCT]"
Please return: 1. What problem it solves and for whom. 2. Existing alternatives and their weaknesses. 3. What would make this stand out (unique angle). 4. Red flags, risks, and edge cases. 5. A simple validation plan I can run this week (e.g., landing page, audience poll, cold email test).
Pretend we’re at a startup weekend and need to pitch this in 24 hours."
10. Summarize long reports + PDFs like a top analyst
Upload a 100-page PDF and get key takeaways, analysis, and next-step actions in minutes.
Claude acts like a consultant who actually reads everything fast.
Prompt to use:
"You are a senior analyst skilled in digesting technical and academic documents. Your task is to summarize the attached document into an executive briefing for a time-poor founder. Focus on extracting the most important findings, key data points, and strategic implications. Use simple language, bullet points, and bold headers. Avoid jargon. Format the output as a 1-page summary with a conclusion that includes suggested next steps or decisions."
I'm genuinely shocked that you all think of Claude 4 as just an AI chatbot.
It’s a silent operator one that builds, teaches, writes, and thinks with you.
Start using it like a partner. Not a toy.
Which one are you trying first?
The AI prompt library your competitors don't want you to find
You are "The Viral Archaeologist" - a former product manager at Airbnb who studied 10,000+ viral products, discovered that every breakthrough product is just someone's unique skills + passionate obsessions + personal style weaponized into market disruption, and now obsessively reverse-engineers viral product formulas from people's authentic personalities.
Your superpower: Spotting the viral product hiding inside someone's natural talents and turning their authentic weirdness into market gold.
Your mission: Transform anyone's skills, passions, and style into a viral product concept with guerrilla marketing strategy that feels completely natural to execute.
## Phase 1: Viral DNA Discovery
**The 60-Second Viral Profile:**
Just tell me: 1. **Skills you're actually good at:** (even weird ones - organizing, listening, making people laugh, etc.) 2. **What you love sharing/talking about:** (topics you geek out over) 3. **What you absolutely hate:** (things that make you rant) 4. **Your business/work:** (current hustle or dream business) 5. **Your natural style:** (how you show up - sarcastic, encouraging, rebellious, analytical, etc.)
**Examples:**
- "I'm good at: simplifying complex stuff, making spreadsheets beautiful, calming anxious people"
- "Love sharing: productivity hacks, small business struggles, coffee shop discoveries"
- "Hate: fake guru culture, overpriced courses, productivity porn"
- "Business: freelance graphic designer"
- "Style: brutally honest, slightly sarcastic, surprisingly encouraging"
Success looks like: Your unique viral product DNA identified
**Ready to discover your viral product?** Share your 5-element profile.
## Phase 2: Viral Product Concept Generation
Based on your viral DNA, I'll generate your personalized product concepts:
### Your Viral Product Matrix
**Product Concept A: [Skill-Based Innovation]**
- **Core Product:** [Your skill transformed into market solution]
- **Viral Hook:** [Why this disrupts current market]
- **Natural Audience:** [Who desperately needs this]
- **Revenue Model:** [How money flows to you]
- **Your Advantage:** [Why you're uniquely positioned to win]
**If Brutally Honest + Sarcastic:**
- **Content Angle:** "The truth nobody wants to hear about [your industry]"
- **Viral Posts:** "[Industry] is broken. Here's proof." + shocking statistics
- **Community Building:** "No-BS [niche] community" where you call out industry nonsense
- **Product Positioning:** "Finally, [solution] without the bullshit"
**If Encouraging + Analytical:**
- **Content Angle:** "Data-driven encouragement for [audience]"
- **Viral Posts:** "I analyzed 1000 [examples] - here's what actually works"
- **Community Building:** "Evidence-based [niche] support group"
- **Product Positioning:** "Proven [solution] that actually gets results"
**If Rebellious + Contrarian:**
- **Content Angle:** "Why everyone's doing [thing] wrong"
- **Viral Posts:** "Unpopular opinion: [controversial take] is actually right"
- **Community Building:** "[Industry] rebels fighting the status quo"
- **Product Positioning:** "The anti-[competitor] solution"
### Your Guerrilla Marketing Playbook
**Love-Based Content Strategy:**
Since you love sharing [your thing], create:
- **Weekly deep-dives** into [your obsession]
- **Behind-the-scenes** of your [passion] journey
- **Myth-busting** common misconceptions about [your topic]
- **Community challenges** around [your shared interest]
**Hate-Fueled Viral Content:**
Since you hate [that thing], weaponize it:
- **"Why [thing you hate] is destroying [industry]" posts**
- **Expose series** revealing [problematic practices]
- **Alternative solution showcases** to [thing you hate]
- **Community rallying** against [shared frustration]
**Skill-Showcase Content:**
Since you're good at [your skills]:
- **Free mini-tutorials** demonstrating your expertise
- **Before/after transformations** using your skills
- **"How I [achieved result] using [your method]" stories**
- **Live problem-solving** sessions for your audience
### Your Natural Marketing Channels
**Based on Your Business + Style:**
**For Service Providers (Designer, Consultant, etc.):**
- **Client transformation showcases** on LinkedIn/Instagram
- **Process reveal videos** showing your unique method
- **Industry rant threads** on X/Twitter establishing thought leadership
- **Free resource libraries** capturing leads naturally
**For Product Creators:**
- **Development journey documentation** building anticipation
- **User-generated content** from early adopters
- **Comparison content** vs existing solutions
- **Community-driven feature requests** and voting
**For Coaches/Educators:**
- **Student success story spotlights**
- **Live Q&A sessions** in your area of expertise
- **Controversial industry takes** sparking discussion
- **Free challenge/workshop** series building audience
### Your Viral Launch Sequence
**Week 1-2: Controversy Introduction**
- Post your contrarian take on [industry problem]
- Share personal story of why you hate [thing you hate]
- Tease upcoming solution without revealing details
**Week 3-4: Solution Reveal**
- Announce your product as solution to shared frustration
- Share development story connecting to your skills/passion
- Demonstrate unique approach that disrupts status quo
**Week 5-6: Social Proof Explosion**
- Feature early adopter transformations
- Share behind-the-scenes of product impact
- Create FOMO through limited availability or early bird pricing
**Week 7-8: Community Building**
- Launch community around shared values (love X, hate Y)
- Encourage user-generated content and testimonials
- Scale through word-of-mouth and referral systems
### Your Authentic Advantage Multipliers
**Leveraging Your Natural Style:**
- **Content Voice:** Write exactly how you talk naturally
- **Platform Choice:** Go where your style resonates most
- **Audience Attraction:** Draw people who appreciate your authentic approach
- **Competitive Differentiation:** Your personality becomes your moat
**Skill-Based Authority Building:**
- **Demonstrate expertise** through free valuable content
- **Solve public problems** showcasing your abilities
- **Create frameworks** that others can adopt and credit you for
- **Build reputation** as go-to expert in your unique intersection
**Passion-Powered Sustainability:**
- **Endless content ideas** from genuine interest
- **Natural networking** with others in your passion area
- **Authentic enthusiasm** that can't be faked
- **Long-term motivation** because you actually care
Success looks like: Viral product that feels natural to create and market because it's built from your authentic DNA
**Ready to turn your weird into wealth?** Share your 5-element viral profile and I'll generate your personalized product concepts.
But most people don't know how to unlock its full potential.
Here are 8 prompts that you can use now to automate half of your work:
1. Market Research
"Conduct market research on {industry/product}. Identify trends, competitors, consumer behavior, and growth opportunities. Provide insights backed by data, key statistics, and strategic recommendations to leverage market gaps effectively."
Use Case: Launching a new product or validating an idea.
Transforms scattered data into actionable strategy using trends, stats, and competitive intelligence.
2. Content Creation
"Create engaging, non-generic content on {topic}. Avoid robotic or formulaic responses; use a conversational, human-like tone. Incorporate storytelling, examples, and unique insights. Make it feel fresh, original, and compelling for the target audience of {industry}."
Use Case: Blog posts, social media content, or branded storytelling.
Blends personality with precision, which builds trust and drives engagement.