I reverse-engineered how top PMs at Google, Meta, and Anthropic use it.
The difference is night and day.
Here are 10 prompts they don't want you to know (but I'm sharing anyway):
1. PRD Generation from Customer Calls
I used to spend 6 hours turning messy customer interviews into structured PRDs.
Now I just dump the transcript into Claude with this:
Prompt:
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You are a senior PM at [COMPANY]. Analyze this customer interview transcript and create a PRD with:
1. Problem statement (what pain points did the customer express in their own words?) 2. User stories (3-5 stories in "As a [user], I want [goal] so that [benefit]" format) 3. Success metrics (what would make this customer renew/upgrade?) 4. Edge cases the customer implied but didn't directly state
Be ruthlessly specific. Quote the customer directly when identifying problems.
---
2. Competitive Analysis with Actual Strategy
Most PMs just list competitor features in a spreadsheet like it's 2015 haha.
Here's how I get Claude to actually think like a competitive analyst:
Prompt:
---
You are a competitive intelligence analyst
Analyze [COMPETITOR] and answer:
- What job are customers hiring them to do? (not what features they have)
- Where are they vulnerable? (what complaints appear in G2/Reddit/Twitter?)
- What would you build to win their customers in the next 6 months?
- No generic "they have good UX" observations
- Only insights backed by public data you can cite
- Recommend 2-3 specific features we should build, with reasoning
I've written 500 articles, 23 whitepapers, and 3 ebooks using Claude over 2 years, and these 10 prompts are the ONLY ones I actually use anymore because they handle 90% of professional writing better than any human editor I've worked with and cost me $0.02 per 1000 words: 👇
1. The 5-Minute First Draft
Prompt:
"Turn these rough notes into an article:
[paste your brain dump]
Target length: [800/1500/3000] words
Audience: [describe reader]
Goal: [inform/persuade/teach]
Keep my ideas and examples. Fix structure and flow."
2. Headline Machine (Steal This)
Prompt:
"Topic: [your topic]
Write 20 headlines using these formulas:
- How to [benefit] without [pain point]
- [Number] ways [audience] can [outcome]
- The [adjective] guide to [topic]
- Why [common belief] is wrong about [topic]
- [Do something] like [authority figure]
- I [did thing] and here's what happened
- What [success case] knows about [topic] that you don't