Codie Sanchez Profile picture
Aug 2 13 tweets 4 min read Read on X
One failure I wouldn’t trade for a success:

Losing $50,000 buying my first business.

Here are 10 lessons on deal-making that I learned the hard way (so you don’t have to):
Don't Buy An Unprofitable Business

It's tempting, but just don't.

Buying a turnaround means you're buying someone else's problems - cash burn, broken systems, demoralized teams.

Even if you fix it, you'll spend 3x more time and money than if you bought something that already works.
Beware Of Personal Guarantee Loans (Especially On Your First Deal)

PG = your personal assets are on the line if you can't pay back the business's loan.

Only do it if you're very rich or have investors who can cover you.

No heavier weight than debt you can't pay.
De-risking = Diversifying

You don't need to fund an entire deal yourself.

There are tons of options: seller financing, investors, an SBA loan, etc.

I always want 12 months of cash set aside in case anything goes sideways.

Use different funding so you don’t use all your $$ just to close the deal.
Avoid Owner-Centric Businesses

“We don't do any marketing, just referrals and word-of-mouth. If you add marketing, you'll get SOO much more business!”

Run.

Your business should never be overly dependent on any one individual (even you).
Don't Get Emotionally Attached to A Deal

Acquisitions go wrong when people search for why they SHOULD do a deal.

You should search for why NOT to. Fall in love with the game, not 1 deal.

Set your max price before you start negotiating. When you hit it, walk away.
100% Ownership Isn't The Only Path to Success

• Do sweat equity
• Be a partial owner
• Invest in someone else's deal

100% control isn’t the only win-win scenario.
Don't Project for "Ideal" Numbers

Hope is not a strategy.

Run scenarios where revenue drops 30%, key customers leave, and costs go through the roof.

Do worst-case scenario planning.

If your deal still looks good, you've found a winner.
Do. Not. Run. Out. Of. Cash.

The only real business advice you need:

• Don't run out of cash
• Look at your bank account weekly
• Treat customers like you won't get another

Revenue is vanity, profit is sanity, but cash is king.

Prioritize those metrics in that ascending order and you should be fine.
There's No "Perfect Business"

Only a perfect business for YOU.

A $10M manufacturing company might be perfect for someone with industrial experience but a nightmare for a first-time buyer.

Match the deal size to your skills, capital, and lifestyle goals.
Don't Keep Your Deal Private

It sucks to work hard on a deal only to have people call your baby ugly.

What sucks more? Owning a terrible business.

Find a network to pressure test each deal you look at.

Especially if you are a first-time buyer, experienced owners will spot red flags you're blind to.
Next question I always get:

"How am I supposed to see all this stuff in a deal?"

Turns out, spreadsheets tell stories. You just need to know how to interpret them.

Have you ever wanted to watch a pro dissect a real live deal?
I and one of the smartest business buyers I've met are doing it live next week.

It'll be completely free. Online. About 90 minutes long.

We did our first one like this in February, and people loved it so much…we’re doing it again!

Don’t miss it: info.contrarianthinking.co/mc-deal-review…

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More from @Codie_Sanchez

Aug 3
Only 6% of Americans own a business.

And of that, less than 1% ever hit $1,000,000 in revenue.

After investing in businesses for 15 years, here are three reasons why 99% of businesses never scale past 7-figures:
1. Organizational Challenges

There are a ton of sub-catagories here but today we’re going to unpack “Executive Vision.”

Most owners think their problems stem from poor strategy, when it’s typically poor execution.

You can have the best plan in the world, but if your team can’t understand it... you're not going anywhere.
You need to have a clear vision that every person in your business believes in and wants to fight for.

The best CEOs think in years, then translate this vision in plain english to their team.

Make it stupid simple: everybody needs to know where the biz is going, what their contribution is, and why they are important.Image
Read 16 tweets
Jul 26
Harsh truth on scaling businesses:

Your goal as CEO is to build a team that runs your entire company better than you.

5 other lessons I’ve learned the hard way from 15+ years of being an owner:
Operating Systems Win

The difference between McDonald's and your local burger joint isn't the food.

It's that any 16-year-old can run McDonald's because of their systems.

If your business needs you to be the hero every day, you own a job, not a business.

No systems = Everything breaks when you aren’t there
The most effective systems I’ve seen all had the same four features.

I call it the PEIC framework.

Apply them across your core functions and your business will pretty much run on autopilot: Image
Read 12 tweets
Jul 23
Everyone thinks the paths to wealth are:

Building a startup. Going into finance. Investing in real estate. Inheriting it.

I think there's a better way...

Here’s what it is (and why I’m investing millions into it):
For years, I've been yapping about "boring businesses" - laundromats, car washes, etc.

But one industry fascinated me more than any other: home services. Why?

Because after a bad storm, ChatGPT can't climb on your roof and fix it. Image
My mission has been clear:

• Make ownership possible for everyone willing to do the work
• Build Main Street (not just Wall Street)
• Help others create generational wealth

When I met the ResiBrands team, I knew they were the ones to make it happen.
Read 10 tweets
Jul 22
I just sat down with one of Shark Tank’s most successful investors…

He turned $40 into a $6 billion fashion empire with FUBU, multi NYT bestseller, emmy winner, and so much more.

Here are 7 lessons from Daymond John about building a business that every owner should hear: Image
Being Broke Has Its Perks

Everyone loves to say ‘you need money to make money’ but that isn’t 100% true.

If you can't get a customer with $200, you won't get one with $2M either.

Being broke forces you to work out the kinks in your business ASAP.
Everything Is A Remix

The most successful Shark Tank companies sell socks and sponges. Let that sink in.

There’s nothing revolutionary about either product, yet both companies have done $5B+ in sales.

Remember that the next time you’re tempted to reinvent the wheel:
Read 10 tweets
Jul 19
How the rich get richer:

Buy profitable businesses.

Here’s how you can steal their playbook and buy a cash-flowing biz without their millions:
Three reasons why buying beats building a business from scratch:

- 45% of new businesses fail within 5 years
- Most entrepreneurs make only $67k/year
- First 3-4 years are unprofitable

Compare that to when you buy…

You inherit customers, systems, and profits from day one. Image
"But Codie, I genuinely can’t afford one."

That’s what I thought too when I started.

There are 3 ways to buy any business (without needing millions of dollars):

1. Experience
2. Sweat equity
3. Money

You only need ONE of these three to pull off a deal.
Read 12 tweets
Jul 15
If you own a business and don't have a newsletter, you're missing out on your biggest revenue stream by far.

After sending 15M+ emails this year, here's why newsletters are still wildly underrated in 2025:
Most people grossly misunderstands the attention-conversion game.

Specifically, how to turn eyeballs (views) into money in the bank.

This concept is best understood by explaining the difference between a “rented” audience and an “owned” audience…
A rented audience lives on any social media platform—X, LinkedIn, Facebook, Instagram.

If Zuck decides to kick you off Facebook, you're gone.

If TikTok gets banned, your audience vanishes overnight.

You have zero control.
Read 15 tweets

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