FinFloww Profile picture
Aug 4 24 tweets 6 min read Read on X
CM Yogi was sad that F1 came to India & left after just 3 yrs

This despite having a world-class Buddh Circuit left rusting

So, he created conditions for motorsports to thrive in UP

The Crazy Part? F1 is thinking to comeback after 12 yrs

THREAD: Why F1 should return to India🧵 Image
In the late 2000s, the Jaypee Group, the real estate and infrastructure firm, decided to bring F1 to India.

They spent over ₹1,800 crore building a new sports city in Greater Noida, which included the Buddh International Circuit – India’s first and only F1-grade race track.
The project moved fast. And finally in October 2011, India hosted its first-ever Grand Prix.

And it was spectacular.

Over 95,000 fans attended the race.

And, celebs like SRK, Sachin, Deepika filled the VIP stands. Image
Red Bull’s Sebastian Vettel won and described it as one of the best races of the season.

In short, the global spotlight was firmly on India.

On paper, everything seemed right. Image
India was an exciting emerging market with a young population, craze, and a growing appetite for global sports.

But just two years in, the dream started falling apart.

Behind the scenes, there were serious problems piling up.
At that time, many viewed F1 as a luxury sport for the rich, in a country still grappling with poverty.

Despite the fact that F1 could bring tourists, global media, & investments into hospitality, services, creating thousands of local jobs and long-term economic value.
That perception was echoed by the newly elected UP government, which had a more socialist outlook.

They publicly declared that Formula 1 wasn’t a real sport, but just commercial entertainment and made it clear they wouldn’t spend public money to support it.
This stance blocked state-level support, plus, aligned with how the central tax authorities viewed the race.

They too treated F1 as entertainment, not sport which meant higher taxes on ticket sales, equipment imports, and even team earnings during the event. Image
There was no breathing room – teams barely got time to settle before being heavily taxed.

Ideally, you give a sport some years to become viable before squeezing it.

By 2013, Formula 1 had enough. The logistical and financial hurdles were too high.
So, eventually, the Indian Grand Prix was dropped from the calendar in 2014. And despite constant rumors, it never returned.

But, here’s the good part – a lot has changed since 2014.

And today, India might be one of the most exciting markets in the world for Formula 1.
India today has over 1.4 billion people, and more than half are under 30.

These are young, global-minded fans who love speed, drama, and tech – basically everything that Formula 1 stands for.
And with rising spending power and a booming middle class, more Indians can now actually watch, attend, and follow the sport closely.

And, it showed too.

In 2023, India hosted its first-ever MotoGP race at the very same Buddh circuit and it drew over 100,000 fans across the weekend.
Formula E raced in Hyderabad and sold out completely.

Red Bull’s showrun in Mumbai saw thousands lining the streets just to see a demo car.

And this time, India has real homegrown talent to cheer for. Image
Jehan Daruvala is racing in Formula 2 and has already tested with F1 teams. Kush Maini is doing really well in F2 too.

And in 2024 alone, F1 got over 13 million YouTube views just from India.

On top of that, the Buddh circuit is still in top shape. Image
It was upgraded in 2023 to host MotoGP and it’s FIA-certified.

It’s also perfectly located right on the Yamuna Expressway, which connects Delhi to Agra.

That means tourists landing in Delhi could drive down, visit the Taj Mahal, and catch an F1 race, all in one weekend. Image
The surrounding region now has better roads, more hotels, & even the Noida international airport opening nearby in Jewar by November 2025.

It fits beautifully into India's broader tourism circuit, while also giving global fans a cultural experience few other races can match. Image
Even politically, the situation is different today.

In 2015, the Indian government officially recognized motorsport as a legitimate sport.

And with India now under a single GST regime, a lot of earlier tax complications have eased, making large-scale events much more feasible.
The current UP government under Yogi Adityanath supported the MotoGP with funding and promotion – very different from how things were earlier.

Globally, Formula 1 is in its strongest phase yet. Image
The US has gone from one race to three. Qatar, Saudi Arabia, and Las Vegas are now permanent fixtures.

But India, one of the world’s biggest economies and car markets, is still missing.

Liberty Media, F1’s current owners, have said they want to grow in big emerging markets.
And India checks all the boxes.

F1’s own data proves it.

In 2013, the final Indian Grand Prix drew 60,000 fans.

But today, India has over 60 million F1 fans, double what it had just 5 years ago.
That means packed stands, bigger revenues, and massive digital engagement.
If you liked this read, do RePost🔄 the 1st post

and follow us @FinFloww for such reads every Monday, Wednesday and Friday!
Get our WhatsApp newsletter: whatsapp.com/channel/0029Vb…
Subscribe to WHAT THE FLOWW?, our weekly email newsletter where we dive deeper into such concepts: FinFloww.bio.link

• • •

Missing some Tweet in this thread? You can try to force a refresh
 

Keep Current with FinFloww

FinFloww Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!

PDF

Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @FinFloww

Aug 1
Indian skincare industry thinks Minimalist will die in 3-5 years!

But when it’s been profitable since Day 1 and HUL just spent ₹2,706 Cr betting it’ll grow even faster,

why do they think it’ll fail?

THREAD: Will HUL’s boldest bet turn… minimal?🧵 Image
Even Shantanu Deshpande, founder of Bombay Shaving Company, publicly bet that Minimalist may die in 3-5 years under HUL.

But we think he might be wrong 👀 Image
In 2016, a Canadian brand called “The Ordinary” revolutionised global skincare.

It didn’t rely on celebrity endorsements or miracle promises.

Instead, it did something unusual. It showed consumers the ingredient list & explained exactly what each one did.
Read 31 tweets
Jul 22
In 1995, Nike entered India after beating Puma globally

But Puma crushed Nike here by selling lifestyle over performance

The Crazy Part? 30 years of bleeding but Nike still hasn’t changed, because it’s all a plan & Puma fell for it

THREAD: Why Nike India is losing on purpose🧵 Image
During the 80s & 90s, fitness was not something that was commonly discussed in most Indian households.

Our parents did not have gym memberships or drink protein shakes.

Their idea of physical activity was walking to the market or playing gully cricket & luka chupi.
So, “₹5,000 ka sports shoe? Luka-chupi ke liye?” was a fair question back then.

Naturally, when kids from that generation grew up, they didn’t feel the need to spend big money on sportswear either.
Read 19 tweets
Jul 16
During 1950s to early ‘80s, Tamil Nadu was poorer than Bihar

But to everyone’s SHOCK, not only did Tamil Nadu beat Bihar,

today it’s even richer than the whole country of Pakistan!

THREAD: How Tamil Nadu is now coming for China’s global manufacturing crown🧵 Image
From assembling iPhones and EVs to powering India’s auto and textile exports, Tamil Nadu isn’t just growing industries, it’s building an industrial machine.

Before we understand what shaped Tamil Nadu’s rise, first let’s take a look at its scale. Image
👉 2nd largest state economy of India with $361B GSDP, approx ~9.6% of the national GDP

👉 3rd largest exporter state of our country

👉 largest exporter of electronic goods

👉 accounts for 1/3rd of spinning capacity

👉 accounts for 11.9% of India’s total manufacturing output
Read 27 tweets
Jul 14
Tomorrow, Tesla’s 1st store is launching in India

Everyone in US thinks Elon is dumb to launch in a 3rd world country like India

But The Crazy Part? Lamborghini had to pause bookings till 2027 in India, because the demand was too high!

THREAD: Here’s how Tesla will win India🧵 Image
Let's take Lamborghini, for example.

They had to stop taking bookings for their ₹4 crore Urus SUV.

There was just too much demand and not enough supply.

In fact, they’ve sold more Lambos in India than ever before, and most interestingly, most of their buyers are under 40. Image
And this isn’t just about one brand.

Mercedes sold over 19,500 cars last year.

BMW hit its highest-ever sales, and Maybach sales jumped 145%.

Even Porsche’s Taycan, a luxury EV, registered record sales.
Read 23 tweets
Jul 7
In 2023, Deepinder Goyal showed a loss-making food-delivery industry how to make a profit

Now, he’s disrupting another such industry: Aviation

Not by running airlines, but by replacing Boeing and Airbus

THREAD: Here’s what Deepinder Goyal is building at LAT Aviation🧵 Image
Currently in India, we have 450+ airstrips, but only ~150 see regular flights.

That means over 2/3rd of our potential goes unused while millions of people in Tier 2 and Tier 3 cities have no choice but to spend hours or even days relying on slow trains or long-distance buses. Image
Deepinder and his co-founder, Surobhi Das (Ex COO, Zomato), saw this problem up close while expanding Zomato across India.

And they kept asking: why can’t flying be as affordable, frequent, and easy as taking a train?

That’s where the idea for LAT Aerospace came in.
Read 20 tweets
Jul 4
Bira91 was once India’s fastest-growing beer, almost beating Kingfisher

Then last year, its bottles suddenly vanished from shelves

The Crazy Part? It wasn’t because demand dropped or taste got worse,

but because of a tiny name change!

THREAD: The bizarre fall of Bira91🧵 Image
Back in 2015, you knew things were about to get interesting if you walked into a party and saw that funky monkey logo on a beer bottle.

That was Bira 91.

And for a while, it was the cool kid of Indian beer. Until everything fell apart in 2024.

Let’s talk about why: Image
Bira was India’s answer to legacy beer. It wasn't strong or sour like Kingfisher or Budweiser.

It was citrusy and slightly sweet.

It called itself a “craft beer”, a term still new in India back then.

And it turns out, the timing was perfect.
Read 26 tweets

Did Thread Reader help you today?

Support us! We are indie developers!


This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Don't want to be a Premium member but still want to support us?

Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal

Or Donate anonymously using crypto!

Ethereum

0xfe58350B80634f60Fa6Dc149a72b4DFbc17D341E copy

Bitcoin

3ATGMxNzCUFzxpMCHL5sWSt4DVtS8UqXpi copy

Thank you for your support!

Follow Us!

:(