PM Modi was sad that India is the 3rd largest generator of e-waste

So he set out to solve it by increasing repair & recycling of e-waste

The crazy part? This will generate over $20 bn per annum & create 5 mn jobs!

THREAD: How India can become a global Refurbishment Hub🧵 We've generated over 1.6 million tonnes of e-waste in the year 2021-22 and with that, India is heading towards a catastrophe, if not contained on time.

The substantial generation of electronic waste is a result of our inflated consumption

A few yrs ago, Makhana used to be an Indian snack that nobody paid attention to

Everyone thought it’s worthless

To their utter SHOCK, it’s now the most sought-after superfood on earth, selling at a 4000% profit margin!

THREAD: How India’s Makhana became the world’s Fox Nuts🧵 Makhana has been a part of India’s culinary and nutritional heritage for centuries.

They get special attention during Navratra and wedding season.

As they are used in various rituals and eaten during fasts as they have a high amount of protein that keeps you filled for long.

BookMyShow built a monopoly in India over 10 yrs

Until Paytm broke the monopoly by launching movie bookings inside its app

The crazy part? On top of that, Paytm even ate up 44% of its events booking market with Paytm Insider

THREAD: How BookMyShow fought & survived the storm🧵 When it comes to online movie & event ticketing business, BookMyShow had a near monopoly in India.

They broke apart the old notion that you have to stand in a queue and wait for hours to get a ticket.

Income inequality is important for India

Everyone thinks that addressing it alone would spur development

But most nations transitioning from developing to developed status experience high levels of income inequality

THREAD: Why income inequality is a necessary evil for India🧵 People have been saying that income inequality is now worse in contemporary India than it was under the British rule.

This oversimplifies the complex historical data and socio-economic development in both — colonial & post-independence period.

Although it’s a major issue today,

The most selling men’s facewash in India is not Garnier or Nivea or even Himalaya

It’s a company you might’ve never heard of — Cetaphil!

The crazy part? They hardly advertise & don’t even have good packaging unlike others

THREAD: How a boring pharmacy product beat the giants🧵 f you look closely at the men’s skincare market, you’ll see that men incline less towards skincare in general.

So, the best way to sell face wash to Indian men might not be trying to lure them through commercials focusing on the target customer.

Since Monday, over 100 Vistara flights have been cancelled

The reason? Tata is shutting down Vistara after merging it with Air India!

But when Vistara has become such an amazing brand that customers love, why get rid of it?

THREAD: Why Vistara is being taken off air🧵 The merger will be completed by mid-2025 but its turbulence can already be felt.

On 15th March, Vistara warned pilots to accept the revised contract by EOD or risk exclusion from Air India post-merger.

As a result, pilots are protesting & many of its flights have been canceled.

Kapil Sharma is quitting TV forever and taking his show to Netflix

Even though 90% of his audience is on TV and not on OTT

But why is he ditching his biggest audience?

THREAD: How Netflix is leveraging Kapil to make India its biggest market & what’s in it for him🧵 Over the last 2 yrs, Netflix has improved its content in India, tried to make it more India focused & filled up the library with the biggest blockbusters.

And despite trying all this, Netflix is not as successful in India as it wanted to be.

It is going through stagnancy.

Royal Challengers Bengaluru is the 2nd most valuable team in IPL

Even though they have never won an IPL trophy!

The crazy part? They are more valuable than the 5-time champion Mumbai Indians!

THREAD: How a trophy-less RCB became the biggest brand of IPL🧵 The first thing that comes in mind after reading that is — what is brand valuation anyway?

It is the process used to calculate the value of a brand or the amount of money another party is prepared to pay for it.

Bata is defaming its own brand by calling its footwear old-fashioned

And that too in its own advertisements!

But in a world where brands are trying to look fashionable, why’d Bata risk tarnishing its brand image?

THREAD: How Bata’s genius new strategy is a game-changer🧵 Bata is smart enough to communicate its brand identity in the same language that its potential customer speaks.

When we think Bata, what’s the first thing that comes to mind?

COMFORT!

Since 2014, Hotstar was trying to create a sports broadcast monopoly in India

Until Mukesh Ambani stopped them in their tracks

The crazy part? He’s going to make IPL FREE on JioCinema for second year in a row

THREAD: How he's planning Jio's next leg of growth with this move🧵 JioCinema’s holding company Viacom18 recently announced a merger with Disney.

With that, Reliance will literally own the whole of sports in India.

Now, a lot of people believe that Reliance is giving out IPL for free to make everyone an addict,

In 1993, Baskin Robbins entered India after conquering the world

Everyone thought it’ll FAIL to sell expensive icecream in a price sensitive India where Amul rules

But to their SHOCK, it became the No.1 premium icecream in the country!

THREAD: Why Baskin didn’t fail in India🧵 The ice cream market in India is a tough nut to crack.

Firstly, ice cream is a highly perishable item that needs a 24x7 refrigeration facility.

Then it has to be handled with care during transportation and delivery.

Bengaluru people are running back to their hometowns because of severe drought

In just few decades, the groundwater level in the city has dropped from 100ft to 1800ft

The crazy part? Govt is denying this water crisis!

THREAD: How Bengaluru went into this crisis & what’s next🧵 See, wherever you read, everyone is citing Cauvery river, lifeline of two states: Karnataka & Tamil Nadu,

— as the primary reason for the ongoing water crisis in Bengaluru.

Now understand that all rivers in south India rely on monsoon for their water supply instead of glaciers.

Paris & New York have become the beauty capitals of the world

But Seoul is on its way to destroy them!

The crazy part? This turned South Korea from one of the poorest economies, to Asia’s 4th Largest in the last decade!

THREAD: How beauty is building & breaking South Korea🧵 The South Korean economy traditionally relied on automobiles and electronics, but over time Korean Beauty has played a transformative role in diversifying its economy.

And it began to make a substantial contribution to economic growth and export earnings.

Today, India inaugurated its 1st underwater metro!

It’s a 45 sec underwater tunnel connecting Kolkata with its twin city, Howrah

The crazy part? This small, 45 sec tunnel will cut down the travel time from 90 mins by road to just 40 mins!

THREAD: how Kolkata created history🧵 Kolkata & Howrah have always been a busy hub of trade and factories.

People from all across India used to come to work in these two cities.

And because of all this congestion, public transport became a big issue there.

Tata doesn't want to attach its name with Zudio!

But when you'll see "A TATA Product" on the storefront of all their brands like Tanishq, Westside, Taneira & even Starbucks,

then why are they treating ZUDIO differently?

THREAD: Why Zudio is excluded from carrying TATA's name🧵 There are 2 possible scenarios here:

1⃣ Trust and Ethics Building to Sell High-Value Products:

When Jamsetji Tata built his first company over 150 years ago, his mission was using it simply to make people’s lives better.

In 2010 Big Bazaar was creating a retail monopoly in India

Until DMart stopped them in their tracks

The funny part? While Big Bazaar had 250 stores, DMart did it with just 10

Here’s the EPIC story: A THREAD🧵 Big Bazaar and DMart were founded around the same time in the early 2000s.

Truth be told, Big Bazaar popularized the supermarket culture in India.

It is said that during its peak, more than 300 million customers visited the stores in a year.

In 2017, UP was one of the POOREST states of India

But then, a policy made UP go from the POOREST to being the 2nd LARGEST economy in just 6 yrs!

The crazy part? It’s so good that Tamil Nadu, Maharashtra, & even the Centre copied it

THREAD: What made UP go from zero to hero🧵 Until few yrs ago, UP was one of the poorest & backward states of India along with Bihar & Jharkhand.

But now it has become the 2nd largest economy & holds a share of 9.2% in India’s GDP.

According to SOIC, it has outpaced Tamil Nadu (9.1%), Gujarat (8.2%) & West Bengal (7.5%).

By 1942, Germany had lost 2 devastating World Wars

Everyone thought that it would never be able to economically recover from that low

But to everyone’s SHOCK, Germany has now become the 3rd largest economy in the world

THREAD: How Germany came out of shadow to substance🧵 “If your country needs rebuilding, go to war with the US and lose.”

This means that if and when a country gets defeated in war, especially by major powers like the US, it receives significant aid for post-war reconstruction.

This assistance includes:

In 2013, Titan launched Skinn in India

And in just 10 yrs, it became the No. 3 brand in the country

The crazy part? While Fogg & Villain became a duopoly by selling ₹500 perfumes,

Skinn is a close 3rd to them by selling ₹2000 perfumes in a price sensitive market!

A THREAD🧵 SKINN — a brand that titillates your senses and makes you feel like a million bucks.

Now, who's the magician behind this olfactory marvel?

It’s none other than the wizards at Titan.

So then, what made a legacy watch and jewellery brand jump into the fragrance scene?

Smallcaps as a category has outperformed largecaps

But because of lack of knowledge & high risk, people lose money in them

The crazy part? S&P BSE Smallcap index gave 4996% returns since 2003, while Nifty50 gave just 1948%

THREAD: The best & safest way to invest in smallcaps🧵 What is it that you, as an investor, want from your investment?

High growth, definitely! Who doesn’t like being Richie Rich!

On 14th Feb 2019, a military convoy was blown up by terrorists in Pulwama

Learning from that, India accelerated modernising its forces

The crazy part? We aim to reduce 1 lakh personnel & increase robots in the forces by 2027

THREAD: How India is preparing for wars of future🧵 5 years ago, on 14th Feb, a convoy of trucks carrying the paramilitary forces blew up in a suicide bombing in Pulwama.

The Indian Airforce responded to that attack by flying into Pakistan and firing airstrikes near the town of Balakot.