In 1995, Nike entered India after beating Puma globally

But Puma crushed Nike here by selling lifestyle over performance

The Crazy Part? 30 years of bleeding but Nike still hasn’t changed, because it’s all a plan & Puma fell for it

THREAD: Why Nike India is losing on purpose🧵 During the 80s & 90s, fitness was not something that was commonly discussed in most Indian households.

Our parents did not have gym memberships or drink protein shakes.

Their idea of physical activity was walking to the market or playing gully cricket & luka chupi.

During 1950s to early ‘80s, Tamil Nadu was poorer than Bihar

But to everyone’s SHOCK, not only did Tamil Nadu beat Bihar,

today it’s even richer than the whole country of Pakistan!

THREAD: How Tamil Nadu is now coming for China’s global manufacturing crown🧵 From assembling iPhones and EVs to powering India’s auto and textile exports, Tamil Nadu isn’t just growing industries, it’s building an industrial machine.

Before we understand what shaped Tamil Nadu’s rise, first let’s take a look at its scale.

Tomorrow, Tesla’s 1st store is launching in India

Everyone in US thinks Elon is dumb to launch in a 3rd world country like India

But The Crazy Part? Lamborghini had to pause bookings till 2027 in India, because the demand was too high!

THREAD: Here’s how Tesla will win India🧵 Let's take Lamborghini, for example.

They had to stop taking bookings for their ₹4 crore Urus SUV.

There was just too much demand and not enough supply.

In fact, they’ve sold more Lambos in India than ever before, and most interestingly, most of their buyers are under 40.

In 2023, Deepinder Goyal showed a loss-making food-delivery industry how to make a profit

Now, he’s disrupting another such industry: Aviation

Not by running airlines, but by replacing Boeing and Airbus

THREAD: Here’s what Deepinder Goyal is building at LAT Aviation🧵 Currently in India, we have 450+ airstrips, but only ~150 see regular flights.

That means over 2/3rd of our potential goes unused while millions of people in Tier 2 and Tier 3 cities have no choice but to spend hours or even days relying on slow trains or long-distance buses.

Bira91 was once India’s fastest-growing beer, almost beating Kingfisher

Then last year, its bottles suddenly vanished from shelves

The Crazy Part? It wasn’t because demand dropped or taste got worse,

but because of a tiny name change!

THREAD: The bizarre fall of Bira91🧵 Back in 2015, you knew things were about to get interesting if you walked into a party and saw that funky monkey logo on a beer bottle.

That was Bira 91.

And for a while, it was the cool kid of Indian beer. Until everything fell apart in 2024.

Let’s talk about why:

It took Elon Musk multiple attempts & failures, & over a billion dollars to perfect his reusable rockets

But Honda just nailed it in its 1st attempt

The Crazy Part? What took Elon 14 years to perfect, Honda did in just 4!

THREAD: Can Honda actually beat Elon at his own game?🧵 When you hear “Honda,” you probably think of an Activa or a Civic.

But BTS, Honda quietly built a small rocket that, on its first flight – went up, came down, and landed with remarkable precision.

Just 37 cm from its target spot. And it did so without any crashes or explosions.

Delhi loses ₹66,460 Cr & 12,000 people every year to Air Pollution

So, Delhi Govt has launched an all-out war: Air Pollution Mitigation Plan 2025

The Crazy Part? If all goes right, Delhi can save ₹7694 Cr a year in medical costs

THREAD: How Delhi could still breathe easy🧵 The Delhi government just released a 25-point plan to clean up the air by 2025.

It’s big, bold, and packed with promises. But what’s actually in it? And Will it work?

Let’s start with the most visible problem—dust pollution.

In 2000, India was home to 23% of world’s blind population

Not due to any major health issues, but something curable in 15 mins:

Cataract.

And yet 22M eyes in India were going blind

The Crazy Part? Now, it’s down to only 5M people!

THREAD: How India got it’s vision back🧵 Imagine you’re 60, from a small village in Bihar.

You’ve lost sight in one eye to cataract. The other is fading fast.

The hospital is 4 hrs away & surgery costs more than your salary.

So you wait. Eventually, you go blind.

In the early 2000s, over 12M Indians lived like this.

The best-selling men’s facewash in India is not Garnier, Nivea, or even Himalaya.

It’s a company you might’ve never heard of — Cetaphil!

The crazy part? They hardly advertise & don’t even have good packaging, unlike others.

THREAD: How a boring pharmacy product beat the giants 🧵 If you look closely at the men’s skincare market, you’ll see that men are less likely to use skincare in general.

So, the best way to sell face wash to Indian men might not be trying to lure them through commercials focusing on the target customer.

India just beat UK & Japan to become the 4th largest economy

Yet Indians still earn less than Sri Lankans

So is GDP just making Ambani richer while we clap for headlines?

Here’s the twist: it’s not a bug, it's a plan

THREAD: How India’s taking a leaf out of China’s playbook🧵 India is now the world’s 4th largest economy. A remarkable feat. But the average Indian is still far from wealthy.

Per Capita Income (PCI) remains low, and the gap with developed nations is wide. To understand why, and how we fix it, we need to dig deeper than just headlines.

Indian women don’t want to have children anymore!

And that’s exactly why 65% of newlyweds are choosing a Double Income, No Kid (DINK) lifestyle.

But isn’t it selfish to choose money and freedom over creating a new life?

THREAD: How this could put India’s future in jeopardy🧵 Let’s start with the basics:

Why do people want children anyway?

Before agriculture was invented (i.e. for 95% of human history), children were probably seen as an inevitable part of life that was taken for granted.

Today, Jio has 488M users, while Airtel has just 424M

Everyone thinks Jio is winning, but here’s the twist: Airtel makes 20% more per user!

In fact, Airtel is so far ahead that Jio would need 42M more users just to catch-up!

THREAD: How Airtel’s slowly taking back its throne🧵 Today, Jio is everywhere.

In villages, small towns, metros – you name it.

So the general idea is: Jio’s bigger → Jio’s winning.

But when you look at the actual numbers, things flip.

Zudio is hurting DMart’s business!

But when DMart is a supermarket with 76.8% of it’s revenue coming from groceries,

then how has a clothing company like Zudio been able to hurt it’s business?

THREAD: here’s why this is happening🧵 Let’s first understand how DMart earns its money. It's natural to assume that DMart makes most of its money from groceries. This assumption is true when we look at their revenue:

76.8% of DMart’s revenue comes from the grocery section.
23.2% comes from the apparel section.

Rumour: Pakistan may attack India together with it’s allied nations

True or not, India’s still prepping with Operation Shield mock drill anyway

And even if they attack all at once, India still has an edge

—no not S-400, it’s something deadlier no one’s talking about

THREAD🧵 India stands on systems, not sentiments.

War in India is a deliberated decision and not an impulse. It gets passed through public scrutiny, debated in Parliament, assessed by civilians and strategized by the defence wing.

India’s edge over Pakistan in the event of war goes

PM Modi was sad that families are going bankrupt, just to buy medicine

So, he pushed for ban on branded drug prescriptions & shift India to generics

But here’s the twist: top doctors protested that this could backfire

THREAD: India’s push for generics & why it might go wrong🧵 Indians trust two things blindly: 

the doctor’s prescription, and the price tag on medicine.

- The first tells them what to take.
- The second makes them believe it works.

But what if you get to know — that belief is costing us crores?

In 3 yrs, Elon Musk will be the 1st trillionaire ever

And soon after him the next trillionaire won’t be Bezos, Zuck, or even Gates!

It will be Gautam Adani

The Crazy Part? Adani's worth is growing faster at 123% compared to Elon's at 110%

THREAD: what makes Adani so wealthy🧵 Gautam Adani did not come from generational wealth.

In fact, one of seven siblings, the now-billionaire grew up in Banaskantha, Gujarat.

At the age of 16, he enrolled at Gujarat University to study commerce. But his family’s financial hardships soon made him drop out.

Rohit Sharma is as fit as Virat Kohli!

We’re not saying this, India’s fitness coach Ankit Kaliyar said this

But how can that be, when Rohit is constantly fat-shamed and Virat looks super fit?

THREAD: How Rohit Sharma’s trolling reflects India’s poor understanding of fitness🧵 Rohit Sharma’s dad bod is often trolled when juxtaposed with chiselled players like Virat Kohli.

The reason? His visual markers don’t tick the conventional boxes of aesthetics.

But the truth couldn’t be further from that.

Until May’24, India was way behind tiny Singapore in number of data centres

Everyone thought we’d never catch-up due to tech inferiority

But to their SHOCK, India’s building so fast, it can outpace Japan & Korea combined — a 28x leap!

THREAD: India’s silent data revolution🧵 In 2025, the average Indian scrolls through Instagram reels, sends money via UPI, and watches a show on an OTT platform.

It seems ordinary—just daily life in a hyperconnected world.

But multiply that by 1.4B. Suddenly, it’s no longer routine. It’s a tidal wave of data.

BREAKING: India’s inflation just fell to a 6-year low!

But when prices are rising all across the board and everything seems to be getting expensive,

then how is the data showing otherwise?

THREAD: Here’s what’s being hidden from you🧵 On the face of it, the inflation numbers we’ve been seeing seem to be a cause for celebration.

3.16% year-on-year in Apr ’25, down from 3.34% in Mar ’25!

Seems like a dream, right?

Or maybe more like… a mirage.

India lost ₹12000 cr every year because of long waiting at Toll Plazas

While FASTag reduced this loss to some extent, it is still inefficient

To bring it down to ₹0, Nitin Gadkari has joined hands with ISRO to get rid of Toll Plazas

THREAD: here's all you need to know🧵 FASTag has been a boon for the toll system in India.

It has reduced the average waiting time from 8 mins to 47 secs.

But has it really?

India’s biggest win isn’t beating Pakistan, it’s beating China

Not on the battlefield, but in every nation buying arms from China

The Crazy Part? In just 9 yrs, India’s defence exports have jumped by 1453%

THREAD: How this conflict could turn India into a defence superpower🧵 You see, most global defence giants – the US, Russia – are too expensive.

But more importantly, they often miss the unique, real-world insights.

That’s where countries like Israel – and increasingly, India – come in.