Its revenue doubled from 2012 to $16B in 2024, but last year growth collapsed to 2%.
It fired 5,000 staff, and lost ground to BCG [Boston Consulting Group], which now earns 83% of McKinsey’s revenue, up from 50% in 2012, writes The Economist.
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BCG grew 10% in 2024, 5x faster than McKinsey. It narrowed the revenue gap from 2x in 2012 to just 1.2x. Bain grew just as fast. If trends hold, BCG will overtake McKinsey by 2027.
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Under Dominic Barton (2009–18), McKinsey chased reckless expansion. He told partners in 2013: Ask for forgiveness, not permission. That era birthed the opioid and South Africa scandals.
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McKinsey built a massive tech arm by buying 16 firms since 2013. It moved into implementation, competing with Accenture and the Big Four, but had to cut fees and shift from generalists to geeks.
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Now AI threatens McKinsey’s high-fee model. The firm’s Lilli chatbot and QuantumBlack unit may speed up slide-building and analysis, but clients may soon ask why they’re paying premium prices for bot work.
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Palantir [Q1 2025 revenue up 39%, $3B annualized] embeds engineers and sells AI tools. Its market cap hit $365B. UBS calls it McKinsey meets Databricks. Clients follow them for software and advice.
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OpenAI also moved in, offering enterprise consulting. McKinsey faces attacks on both ends: legacy rivals outgrow it; tech firms eat its future.
Putin believes Russia is winning and is unlikely to accept Trump’s ceasefire ultimatum before Friday.
Reuters: Putin still wants full control of Donetsk, Luhansk, Zaporizhzhia, and Kherson. He won’t risk angering Trump but won’t abandon his goals. 1/
Putin sees U.S. sanctions as survivable. After 3.5 years of war, $300B in reserves remain frozen, FDI is down 63%.
But Russia’s war economy continues to function. It’s sustained by North Korean ammo and Chinese components to keep the war machine running. 2/
Russian officials view Trump’s ultimatum as a bluff. Hitting China and India could raise oil prices, strain U.S. alliances, and hurt his own economy. Moscow doubts he’ll take that risk. 3/
Despite a 25% U.S. tariff on Indian exports Modi refuses to stop buying Russian oil. Russian crude now makes up one-third of India’s total imports.
Bloomberg: No stop order has been issued to refiners. Purchases remain commercial.
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Modi responded to pressure: Whatever we buy, we’ll buy what’s made by the sweat of an Indian.
The message: domestic self-reliance over foreign pressure.
This comes as India joins BRICS and deepens its ties with Russia.
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Trump escalates.
He accuses India of “cheating” on trade and immigration.
Stephen Miller (Trump’s deputy chief): India imposes massive tariffs, buys as much Russian oil as China, and games the U.S. visa system. Everything is on the table.
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