Thread by @TheDanielFilipe

How often should you email your subscribers?

Too many emails = spam reports

Too few = lost sales

Here are 4 ways to handle frequency and NOT lose buyers 👇

1 - Segment the money makers

High intent audiences should be getting 2 to 3 emails a week

That’s your recent Advertising audience, people who are active on site and clicking emails.

Think “Highly Engaged 60 days”. 

And go after them heavily, since they may be considering competitors.

2 - Let your flow triggers do the heavy lifting

Don’t just rely on scheduled emails

Send based on:

- Product views - Browse abandonment
- Cart adds - Abandoned Cart + Checkout
- Site visits - Site abandonment

These convert incredibly well, and mostly run on their own

3 - Don’t be afraid to get unsubscribers

We optimize for buyers, not email subs

If you start seeing high unsubscriber rate for emails emails, that’s 0.5% + .

Then drop the frequency if sales are not staying high.

4 - Test everything

Email frequency is very brand specific. 

The more loyal your following the more they want to hear from you.

It’s better to send more than less.

Let performance shape your cadence

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