I've analyzed 100 Shopify stores doing $1M to $100M annually.

The highest revenue ones have an email cadence rule.

Follow these 3 steps to have guaranteed sales every single month 👇 1- "I don't want to annoy/spam people" mindset hurts sales.

Every DTC business (that makes money) emails their list weekly

Existing/potential customers WANT to buy from you.

Competitors are emailing weekly.

Metrics like revenue, unsubscribes tell you to email more or not.

How often should you email your subscribers?

Too many emails = spam reports

Too few = lost sales

Here are 4 ways to handle frequency and NOT lose buyers 👇 1 - Segment the money makers

High intent audiences should be getting 2 to 3 emails a week

That’s your recent Advertising audience, people who are active on site and clicking emails.

Think “Highly Engaged 60 days”. 

And go after them heavily, since they may be considering competitors.

Everyone preaches the importance of email segmentation.

But what exactly should you be segmenting?

Here are 5 segmentation ideas everyone should leverage: 1) Engagement Tiers

Segment your list based on their level of engagement.

If they’ve opened your emails in the last:

- 30 days
- 60 days
- 90 days

Each threshold indicates a different level of interest.