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Oana Labes Profile picture
@IAmOanaLabes
Aug 12 • 6 tweets • 2 min read • Read on X
Most business leaders think Finance is for CFOs.
That's why they make bad decisions.
Free EBITDA Masterclass on July 11-2025 @ 11 AM EST: https:

Because every business decision is a Finance decision. bit.ly/ebitda-mistakesImage
Where capital is sourced and deployed.
Where returns are generated and reinvested.

Where cash moves in and out and whether it's managed effectively or wasted.

If you don't understand finance, you're leading blind.

Let's change that.
Here are 10 Critical Finance Topics Every Leader Must Master

Finance Strategies How to source and deploy capital.

Cash Flow Mastery Understanding critical inflows and outflows.

Financial Analysis Ratio analysis, trend analysis, and key insights.
NPV, IRR, and Payback Making better investment decisions.

The 3 Financial Statements Connecting the P&L, Balance Sheet, and Cash Flow.

Capital Budgeting Evaluating long-term investments.

Profit vs. EBITDA vs. Cash Flow Seeing beyond profitability.
Cash Flow Drivers Managing operations, investments, and financing.

Key Performance Metrics EBITDA, cash flow, and profit KPIs.

Cash Flow Statement Breakdown Knowing where your cash is really going.
Master these, and you won't just run a business you'll scale it intelligently.

If this helped you:
1. Follow @IAmOanaLabes for sharp strategic finance insights
2. Join 55K+ execs reading my free newsletter: https:
3. Repost to share this insightbuff.ly/yPK0EXi

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More from @IAmOanaLabes

Oana Labes Profile picture
Aug 10
Most CEOs focus on the P&L.

Free EBITDA Masterclass on July 11-2025 @ 11 AM EST: https:

That's a big mistake.

A company can be profitable today and still fail to scale, attract investors, or create long-term shareholder value. bit.ly/ebitda-mistakesImage
Because CEOs focus on earnings instead of cash flow strategy.
Without a plan to generate, allocate, and invest cash, you risk:
Chasing revenue instead of high-ROI investments
Wasting capital on low-impact initiatives
Carrying debt that weakens financial flexibility
Failing to attract the right capital at the right time
Read 10 tweets
Oana Labes Profile picture
Jul 27
Stop thinking cash flow is "just one number."
Here are 12 critical cash flow insights every CEO and CFO must master

Let's break it down:

1. Operating Cash Flow (OCF)
Cash generated by day-to-day operations.
A truer measure of business health than net income. Image
2. Investing Cash Flow (ICF)
Cash used for or generated by investments.
CapEx, acquisitions, and asset sales live here.

3. Financing Cash Flow (FCF)
Shows how the company raises and repays capital.
Debt, equity, dividends it's all here.
4. Free Cash Flow to the Firm (FCFF)
Cash available to all investors.
Foundation for DCF and strategic valuation.

5. Free Cash Flow to Equity (FCFE)
Cash remaining after debt service.
Used to evaluate shareholder value directly.
Read 7 tweets
Oana Labes Profile picture
Jul 25
ROI vs ROIC vs ROE vs ROCE vs ROA
Most CEOs use these metrics.
Few actually understand them.

Comment "checklist" to get the download link of my 30 point cash flow checklist.

Let's break it down:

1 ROI: Return on Investment Image
Formula: ROI = (Net Profit / Cost of Investment) * 100%

Good for: Simple, one-off projects or campaigns.

Caveat: It ignores the time value of money, so it's not great for long-term investments.

2 ROIC: Return on Invested Capital
Formula: ROIC = EBIT (1-Tax) / (Long-Term Debt + Equity - Non-Operating Cash)

Good for: Evaluating how efficiently - company uses its invested capital.

Caveat: If - company has large non-operating cash, this number might look artificially strong.

3 ROE: Return on Equity
Read 8 tweets
Oana Labes Profile picture
Jul 17
Most financial statements tell you what's already happened.
But not the cash flow statement...

Here's why:

This one tells you what's coming. Image
Let's break it down.

Here are 10 signs your cash flow statement is waving giant red flags:
1. One-time boosts in OCF from settlements or tax refunds
Sounds great on the surface.

But if core operations aren't funding the business, you've got a bigger problem.
Read 9 tweets
Oana Labes Profile picture
Jul 17
The best strategic finance dashboard fit's on a single page.
Connecting everything.

Changing how CEOs lead their companies.

Here's why this matters:

Most financial models are bloated.

Dozens of tabs.
Disconnected assumptions.
Endless complexity. Image
But complexity isn't strategy.
It's a liability.

Most models focus on tracking the past instead of driving the future.

A real strategic finance model does the opposite:

Connects operations, cash flow, valuation, and investment decisions all in one dynamic system
Shows how business decisions impact long-term value

Turns financial modeling into a growth and valuation engine

Fit's on a single page simple, powerful, strategic

When business leaders see this masterpiece, the reaction is always the same:

"This changes everything."
Read 8 tweets
Oana Labes Profile picture
Jul 16
Stop thinking cash flow is "just one number."
Here are 12 critical cash flow insights every CEO and CFO must master

Let's break it down:

1. Operating Cash Flow (OCF)
Cash generated by day-to-day operations.
A truer measure of business health than net income. Image
2. Investing Cash Flow (ICF)
Cash used for or generated by investments.
CapEx, acquisitions, and asset sales live here.

3. Financing Cash Flow (FCF)
Shows how the company raises and repays capital.
Debt, equity, dividends it's all here.
4. Free Cash Flow to the Firm (FCFF)
Cash available to all investors.
Foundation for DCF and strategic valuation.

5. Free Cash Flow to Equity (FCFE)
Cash remaining after debt service.
Used to evaluate shareholder value directly.
Read 7 tweets

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