Most business leaders think Finance is for CFOs.
That's why they make bad decisions.
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Because every business decision is a Finance decision. bit.ly/ebitda-mistakes Where capital is sourced and deployed.
Where returns are generated and reinvested.

Where cash moves in and out and whether it's managed effectively or wasted.

If you don't understand finance, you're leading blind.

Let's change that.

Most CEOs focus on the P&L.

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That's a big mistake.

A company can be profitable today and still fail to scale, attract investors, or create long-term shareholder value. bit.ly/ebitda-mistakes Because CEOs focus on earnings instead of cash flow strategy.

Stop thinking cash flow is "just one number."
Here are 12 critical cash flow insights every CEO and CFO must master

Let's break it down:

1. Operating Cash Flow (OCF)
Cash generated by day-to-day operations.
A truer measure of business health than net income. 2. Investing Cash Flow (ICF)
Cash used for or generated by investments.
CapEx, acquisitions, and asset sales live here.

3. Financing Cash Flow (FCF)
Shows how the company raises and repays capital.
Debt, equity, dividends it's all here.

ROI vs ROIC vs ROE vs ROCE vs ROA
Most CEOs use these metrics.
Few actually understand them.

Comment "checklist" to get the download link of my 30 point cash flow checklist.

Let's break it down:

1 ROI: Return on Investment Formula: ROI = (Net Profit / Cost of Investment) * 100%

Good for: Simple, one-off projects or campaigns.

Caveat: It ignores the time value of money, so it's not great for long-term investments.

2 ROIC: Return on Invested Capital

Most financial statements tell you what's already happened.
But not the cash flow statement...

Here's why:

This one tells you what's coming. Let's break it down.

Here are 10 signs your cash flow statement is waving giant red flags:

The best strategic finance dashboard fit's on a single page.
Connecting everything.

Changing how CEOs lead their companies.

Here's why this matters:

Most financial models are bloated.

Dozens of tabs.
Disconnected assumptions.
Endless complexity. But complexity isn't strategy.
It's a liability.

Most models focus on tracking the past instead of driving the future.

A real strategic finance model does the opposite:

Connects operations, cash flow, valuation, and investment decisions all in one dynamic system

Stop thinking cash flow is "just one number."
Here are 12 critical cash flow insights every CEO and CFO must master

Let's break it down:

1. Operating Cash Flow (OCF)
Cash generated by day-to-day operations.
A truer measure of business health than net income. 2. Investing Cash Flow (ICF)
Cash used for or generated by investments.
CapEx, acquisitions, and asset sales live here.

3. Financing Cash Flow (FCF)
Shows how the company raises and repays capital.
Debt, equity, dividends it's all here.

Your P&L looks great.
Yet your company in trouble. Most leaders glance at the P&L and move on.
You need to understand your cash flow.

Cash is not king.
Cash flow is.

But not if your system is failing you.

Most CEOs rely on lagging reports and instinct.

No forward visibility.
No integrated forecasting.
No real-time controls.

The strategy may not be broken.
But the cash flow system definitely is. Here's how I'd fix that in 7 days:

Step 1: Build a 5+ Year Strategic Financial Plan

Tie capital structure to long-term goals
Align inflows and outflows with each growth stage

Step 2: Create a 12-Month Execution Roadmap

Profit is an accounting result.
Cash flow is a business outcome.

Here's why most leaders struggle...

Profit is easy.
It flatters the income statement.

It's hard to figure out.
And it exposes the business.

Here's what the P&L hides:

Non-cash items distort results Capital spending drains liquidity

CapEx doesn't hit the income statement, but it hits your cash flow hard.
You look profitable while cash disappears.

Financing activity is invisible

What drives your cash flow?

There are 3 Main Cash Flow Drivers you should Know. Operating Cash flows into your company from 3 main sources:

☑️ Revenue Growth

☑️ Operating Profits

☑️ Working Capital efficiency

How does it work?

Operating Cash Flow is the cash generated from a company’s core business activities.

The 4 Cs in CFO

The Chief Financial Officer role is all about Capital.

Capital Sourcing
Capital Allocation
Capital Reporting
Capital Management 1️⃣ Capital Sourcing:

o Diversify sources: Mix equity, debt, and alternative instruments to enhance financial stability.

o Build investor relationships: Cultivate connections with a diverse investor base to secure flexible funding options.

Budgets vs. Forecasts vs. Projections

They're not the same. And you probably need them all. 🎯 Budgets:

➡️ Align spending plans with revenue generation and strategic objectives.

➡️ Set the baseline for performance metrics.

➡️ Serve as a control mechanism for effective cost management.

🎯Forecasts:

Top 10 EBITDA Flaws You Should be Aware of and Beware 1️⃣ EBITDA is not a standardized GAAP metric, allowing for manipulation.

☑️ There's no standardized formula for calculation, leading companies to calculate it in a way that benefits them the most

Everyone is talking about SWOT, PESTEL, VRIO and Porter's 5 Forces.

But nobody is showing you how to use them.

Here's a checklist with 12 Essential Strategic Frameworks you Need to Know.

And the steps to take so you can actually use them in your organization.

⏬⏬⏬ ➡️ Start with PESTEL Analysis

- Scan your macro environment.

- Evaluate political, economic, and other pivotal factors.

- Assess broad influences that can shape your business direction.

➡️ Dive into Porter's Five Forces

- Analyze your competitive landscape.

The 8 Critical EBITDA Drivers Leaders Must Know EBITDA is also widely used in Valuations, Performance Management, Comparative Analysis and Commercial Financing.

So if you want to improve this metric, avoid making those mistakes, and manage these 8 critical drivers:

1️⃣ Revenue Growth

Top 10 Excel features for CFOs

10x your productivity and impact with my Excel power cheat sheet. I spent thousands of hours in Excel and built lots of complex models.

But I use Excel for financial intelligence and strategic decision making,
To help my clients drive their desired results, financing & valuations.

Profit is not Cash Flow >> There are 3 types of business activities and each of them can absorb or release cash into a business.

♦️ operating activities

♦️ investing activities

♦️ financing activities

>> Here’s what you need to know about ♦️ cash flow from operating activities:

NOPAT vs. EBIT

Which one should you use?

How are they different?

Do you need both? 🎯NOPAT and EBIT are frequently used to evaluate a company's profitability.

However, they are calculated differently and serve distinct purposes.

↪️ NOPAT (Net Operating Profit After Tax) represents a company's operating profit after tax deductions.

Your Business Problems have Solutions.

Here’s how to find them. Most business problems fall into one of 3 main areas:

1️⃣ Profitability

2️⃣ Cash Flow

3️⃣ Growth

Use financial analysis techniques to identify and address them.

1️⃣ Profitability Issues

🎯 Gross Profit Margin Analysis: (Gross Profit / Revenue) x 100

Accounting vs. Finance Careers

Hint: they're not at all the same thing.

And crossing over from one to the other isn't easy. Accounting and Finance are not the same.

They are distinct functions in every company.

And they each require a different focus and skills.

Accounting focuses on record keeping, reporting & compliance.