The biggest surprise of the past year: tokenized treasuries aren't bigger
There are about $7.5B of tokenized t-bills right now (per @RWA_xyz). The category has experienced ~100% growth in the past 6 months
But it's still small, especially compared to other assets. Total stablecoin supply exceeds $260B. Multiple individual stablecoins exceed the total amount of tokenized t-bills. Seems like at least some of those deposits should be tokenized onchain.
Why don't we have more tokenized t-bills?
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These are my favorite examples of how founders got their products into the hands of users
2/ Twitter and SXSW
By 2007, Twitter had started to pick up early momentum in the Bay Area. But it really hit its stride during SXSW
The team put a flatscreen in the main conference hallway where folks congregated between talks. It had a live Twitter feed, driving tons of sign ups and generating buzz both at the conference + beyond
3/ Blendtec and Will it Blend?
In the mid-2000s, Blendtec founder Tom Dickson wanted to show folks the quality of Blendtec’s blenders
Dickson started a video series called Will it Blend? where he’d put unlikely items to the test. The videos went viral, the show won awards, and Blendtec sales boomed
2/ DeFi superapps enable users to easily trade & earn using onchain protocols
We’ve seen a bunch of these projects over the past few months
It seems like low-hanging fruit. The infra is better than it's ever been. Embedded wallets make self-custody easy. Tx fees are cheap. Etc etc
But I’m not sure any of those were really the bottlenecks
3/ Imo the core question is: who is the wedge audience?
Is it:
a) New crypto users
b) Moderately onchain cryptonatives
c) DeFi “degens”
Understanding the blockers for each is critical. The more the blockers between segments overlap, the more winning one group provides a wedge into the next
There may also be some merit to the argument that the more (distributed) provers there are, the harder it is for provers and verifies to collude. However, non-interactive zk proofs (eg STARKs and SNARKs) are intended to eliminate this risk