In 2024, a cartoon monster destroyed millions of savings accounts.
Meet Labubu – the $12 toy now selling for $7,000+.
Here's the dark untold economics behind history's most manipulative toy bubble: 🧵
Meet Labubu – the $12 toy now selling for $7,000+.
Here's the dark untold economics behind history's most manipulative toy bubble: 🧵
First, let's understand what we're dealing with.
Labubu is a furry creature with rabbit teeth created by artist Kasing Lung.
Retail price? $12-15 per blind box.
Resale price? $300-7,000 depending on rarity.
That's a 58,000% markup.
Labubu is a furry creature with rabbit teeth created by artist Kasing Lung.
Retail price? $12-15 per blind box.
Resale price? $300-7,000 depending on rarity.
That's a 58,000% markup.
But here's where it gets sinister...
Pop Mart didn't just create a toy.
They engineered a psychological weapon using 3 Nobel Prize-winning behavioral triggers.
The result? Parents taking out loans to buy plushies.
Pop Mart didn't just create a toy.
They engineered a psychological weapon using 3 Nobel Prize-winning behavioral triggers.
The result? Parents taking out loans to buy plushies.
Trigger #1: Manufactured Scarcity
Pop Mart produces limited quantities of "special editions."
They leak production numbers: only 1 in 720 boxes contains the rare ones.
Your brain's response? "I MUST have what others can't."
Classic loss aversion at work.
Pop Mart produces limited quantities of "special editions."
They leak production numbers: only 1 in 720 boxes contains the rare ones.
Your brain's response? "I MUST have what others can't."
Classic loss aversion at work.
Trigger #2: The Gambling Mechanic
Blind boxes = slot machines for kids.
You can't see what you're buying. Each purchase floods your brain with dopamine.
Studies show this activates the same neural pathways as casino gambling.
But it's marketed to children...
Blind boxes = slot machines for kids.
You can't see what you're buying. Each purchase floods your brain with dopamine.
Studies show this activates the same neural pathways as casino gambling.
But it's marketed to children...
Trigger #3: Social Currency Weaponization
In Asia, NOT having the right Labubu makes you a social outcast.
Kids are bullied. Adults lose face.
Pop Mart turned a toy into a status symbol more powerful than designer bags.
The pressure to buy becomes unbearable.
In Asia, NOT having the right Labubu makes you a social outcast.
Kids are bullied. Adults lose face.
Pop Mart turned a toy into a status symbol more powerful than designer bags.
The pressure to buy becomes unbearable.
The numbers are staggering:
• Pop Mart's revenue: $128M (2017) → $1.4 BILLION (2023)
• Stock price surge: 400% in 12 months
• Average collector spending: $3,400/year
• Addiction rate: 73% buy weekly
This isn't play. It's engineered dependence.
• Pop Mart's revenue: $128M (2017) → $1.4 BILLION (2023)
• Stock price surge: 400% in 12 months
• Average collector spending: $3,400/year
• Addiction rate: 73% buy weekly
This isn't play. It's engineered dependence.
Real story from Bangkok:
A mother sold her wedding ring to buy her daughter a rare Labubu.
The toy? It was fake. She lost $2,000.
When interviewed, she said: "I couldn't watch my daughter be excluded anymore."
This is happening EVERYWHERE.
A mother sold her wedding ring to buy her daughter a rare Labubu.
The toy? It was fake. She lost $2,000.
When interviewed, she said: "I couldn't watch my daughter be excluded anymore."
This is happening EVERYWHERE.
The secondary market is even darker.
Professional scalpers use bots to buy entire store inventories.
They create artificial shortages, driving panic buying.
One Shanghai scalper made $340,000 last year.
From selling toys.
Let that sink in.
Professional scalpers use bots to buy entire store inventories.
They create artificial shortages, driving panic buying.
One Shanghai scalper made $340,000 last year.
From selling toys.
Let that sink in.
Historical parallel alert:
1637: Tulip Mania - bulbs worth more than houses
1990s: Beanie Baby bubble - divorced couples fighting over Princess Diana bears
2024: Labubu fever - families going bankrupt for blind boxes
Every generation gets scammed differently.
1637: Tulip Mania - bulbs worth more than houses
1990s: Beanie Baby bubble - divorced couples fighting over Princess Diana bears
2024: Labubu fever - families going bankrupt for blind boxes
Every generation gets scammed differently.
Here's the psychology they're exploiting:
• FOMO (Fear of Missing Out)
• Sunk cost fallacy ("I've spent so much already...")
• Social proof ("Everyone else is buying...")
• Variable reward schedules
It's a cocktail designed to override rational thinking.
• FOMO (Fear of Missing Out)
• Sunk cost fallacy ("I've spent so much already...")
• Social proof ("Everyone else is buying...")
• Variable reward schedules
It's a cocktail designed to override rational thinking.
The bubble WILL burst.
Pop Mart knows this. That's why they're diversifying into movies and theme parks.
When Labubu crashes, millions will lose fortunes on worthless plush.
But the architects? They'll have cashed out.
Classic pump and dump, toy edition.
Pop Mart knows this. That's why they're diversifying into movies and theme parks.
When Labubu crashes, millions will lose fortunes on worthless plush.
But the architects? They'll have cashed out.
Classic pump and dump, toy edition.
The masterminds behind this manipulation?
They hired psychologists, data scientists, and behavioral economists.
Pop Mart weaponized top talent to engineer addiction.
Want to build an empire ethically? You need the RIGHT people.
They hired psychologists, data scientists, and behavioral economists.
Pop Mart weaponized top talent to engineer addiction.
Want to build an empire ethically? You need the RIGHT people.
The masterminds behind this manipulation?
They hired psychologists, data scientists, and behavioral economists.
Pop Mart weaponized top talent to engineer addiction.
Want to build an empire ethically? You need the RIGHT people.
They hired psychologists, data scientists, and behavioral economists.
Pop Mart weaponized top talent to engineer addiction.
Want to build an empire ethically? You need the RIGHT people.
Every bubble needs brilliant minds to inflate it.
Pop Mart recruited behavioral scientists from Vegas and Silicon Valley.
They could've built something meaningful. Instead, they chose manipulation.
Build your empire with talent:
oceanstalent.com/?utm_source=ge…
Pop Mart recruited behavioral scientists from Vegas and Silicon Valley.
They could've built something meaningful. Instead, they chose manipulation.
Build your empire with talent:
oceanstalent.com/?utm_source=ge…
If you liked this thread, join me on my mission:
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My mission is to uncover the hidden wisdom in psychology and game theory for those who build wealth and gain freedom.
Follow me @geniusbusiness_
School and society never taught you how to build generational wealth.
My mission is to uncover the hidden wisdom in psychology and game theory for those who build wealth and gain freedom.
Follow me @geniusbusiness_
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