In 2020, a $29 billion gaming company declared war on Apple.

Epic Games had a secret plan to break Apple's iron grip on the App Store.

When they executed it, Apple removed their billion-dollar game from 1.5 billion devices overnight...

The aftermath no one expected...🧵 By 2020, Fortnite was a cultural juggernaut.

• 350M+ players
• $5.1B in annual revenue
• Collabs with Marvel, Nike, Star Wars

But every in game purchase? Apple took a 30% cut.

Epic wasn't happy.

Vijay Mallya is "India’s Richard Branson."

• Borrowed $1.2 BILLION and vanished
• Made billions from beer, airlines, and Formula 1
• Hosted parties on a $93M yacht while banks chased him

By far the craziest CEO alive. How he managed to do this is insane... 🧵 In 2016, Vijay Mallya fled India, leaving behind $1.2B in unpaid loans across 17 banks.

Over $25M in salaries went unpaid.

Small businesses crumbled. Families suffered.

Mallya didn’t fail—he robbed the system and vanished.

This is Tommy Hilfiger.

With zero reputation and money, he fooled millions of America.

How? By pulling off the greatest illusion in business history.

4 words. 1 billboard. $5 BILLION.

This is his story and the smartest guerrilla marketing stunt: 🧵
Tommy grew up in Elmira, NY, in a family with eight brothers and sisters.

He started in fashion at just 18 years old with $150 and a tiny shop called "People's Place."

His first business went bankrupt by the time he was 25.

In 1997, Amazon were weeks away from collapse.

Barnes & Noble declared war to crush Bezos alive. Amazon was on its knee…

Until Bezos discovered ONE idea that transformed Amazon into a $1.3 TRILLION empire.

Here's the full story: 🧵 1997: Amazon was bleeding money - $5.8M loss the previous year.

DAYS before their IPO, Barnes & Noble sued them, challenging their "World's Largest Bookstore" claim.

The timing couldn't have been worse...

How do you monopolize any industry?

According to Mukesh Ambani, Asia's richest man, you give away $25 billion.

His competitors laughed... Until he bankrupted 11 companies, created $100 billion & disrupted India's economy.

This is history's most ruthless takeover: 🧵 In 2016, India's telecom was controlled by Airtel, Vodafone, and Idea with 70% market share.

Data prices were among the world's highest at $3-5 per GB.

Millions of Indians couldn't afford internet access. But everything was about to change...

This is Warren Buffett's favorite book.

“By far the best book on investing ever written."

Charlie Munger, Howard Marks, and Seth Klarman all swear it's one of the best investing books ever.

Here are 7 lessons from The Intelligent Investor (BOOKMARK ): 🧵 Warren Buffett started reading The Intelligent Investor in 1949, aged 19.

It's considered the Bible of Value Investing and completely changed the way he thought about stocks.

He recommends reading chapter 8 and 20 (Lessons 3 and 4).

The way Spotify works is wild:

• Make $0 on 379 million users
• Pay over $48 billion to record labels a year
• Spend millions daily fighting record labels and artists...

Yet they are a $126.57 BILLION DOLLAR empire with 31% margin.

Here's the economic of Spotify: 🧵 Few know this, but Spotify actually lost money for 17 straight years.

Most companies would've gone bankrupt. But Spotify kept growing.

Why? Because they understood something about the music industry that nobody else did...

This teenager has Uber executives SHAKING.

He controls $8.4B in ride-sharing assets.

Lyft, Uber, and Big Tech are powerless against his master plan.

Here's the (dark) story behind Europe's most unstoppable startup: 🧵 Born in 1993 in Tallinn, the capital of Estonia, of just 40,000 people, Marcus Villig grew up in a tight-knit community.

But in 2003, something happened that would change everything...

You know Nokia was the KING of mobile phones in the early 2000s.

They controlled over 40% of the global market and were THE brand everyone trusted.

But what happened?

Here's how the world's most dominant phone became a global meme... 🧵
In the 1990s and early 2000s, Nokia was *the* mobile phone brand.

It was synonymous with cell phones, dominating consumer and business markets.

In the 1900s, "John D. Rockefeller" controlled more wealth than Musk, Bezos, and Zuck combined.

The "Oil Tycoon" was the first-ever billionaire known for controlling 90% of the oil supply and using ruthless, aggressive, and evil tactics to eliminate rivals...

MUST READ 🧵
Born in 1839 in Richford, New York, Rockefeller's childhood shaped his future:

• A father nicknamed "Devil Bill" who conned his own kids
• A deeply religious mother who taught strict frugality
• A family living on the edge

But his father's lessons came with a twist...

In 2000, Ben & Jerry's accepted Unilever's $326M offer.

Their loyal fans were outraged by this "sell-out".

But hidden in the deal was one of the most genius stunts in business history.

Here's how two hippies outsmarted a $150B company: 🧵
Ben & Jerry’s wasn’t built like a typical business.

It started in 1978 with $12,000 in savings, a rented gas station, and two friends who wanted to sell ice cream *their way.*

Their mission? Blend great products with social impact.

But that vision soon faced its greatest challenge...

Everyone fears North Korea's nukes...

But with a few buttons, they JUST pulled off something 1000X worse...

Their Lazarus Group hacked & stole $1.46 BILLION from Bybit in under 3 hours.

Here's the latest story behind the biggest heist in history: (THREAD)🧵 Meet the Lazarus Group:

Since 2009's Operation Troy, they've evolved from basic DDoS attacks into North Korea's elite cyber warfare unit.

Their sophistication has grown with each operation...

Marvel filed for bankruptcy in 1996.

• Stock tanked 93%
• Sales dropped 70%
• Debt exceeded $610 million

Today, they're worth over $150 BILLION dollars.

ONE decision created one of the greatest comebacks in business history.

Here's the full story: 🧵
Back in 1993, Marvel seemed unstoppable.

• The market was booming.
• Their stock hit $35.75 per share. (All-time high)
• Speculative collectors were driving record sales.

But one industry legend saw through the illusion:

Markus Villig was 19 when he declared war on Uber and Lyft.

Armed with zero experience and a tiny budget, he built Bolt into an $8.4B empire—from his small Estonian hometown.

His strategy was so brilliant it left Silicon Valley in awe.

Here’s how he did it: 🧵 Born in 1993 in Tallinn, the capital of Estonia, of just 40,000 people, Marcus Villig grew up in a tight-knit community.

But in 2003, something happened that would change everything...

Adidas vs. Puma is the most famous rivalry in sports and corporate history.

But how did we get to this point?

Here's the untold story of betrayal that started in a WWII bomb shelter with the Nazis Germany... 🧵 This is a story of two brothers who built a shoe empire together.

Then destroyed it all because of a misunderstanding in a bomb shelter.

The brutal tale of how Adidas and Puma were born from history's most bitter family feud:

Look at this guy.

He fooled billionaires, drove Ferraris, and was a fake Saudi prince for 30 years.

But then, one slice of "ham" exposed the biggest impersonation scam in history.

Here's the full story: 🧵 Anthony Gignac was born José Moreno in Colombia in 1970. Adopted by an American family, he grew up in Michigan.

From a young age, Gignac had a talent for deception—and a dream of living like royalty.

In the early 2000s, Patagonia wasn’t just an outdoor brand—it was a rebellion.

They told customers to stop buying, sued the U.S. government, and burned millions. Critics called them crazy.

But Yvon Chouinard understood one idea that made Patagonia a billion-dollar empire... 🧵
Patagonia started in 1973, not as a corporation, but as a philosophy.

Its founder, Yvon Chouinard, was a climber who hated business norms.

But how did a company with such radical values survive?

She is the youngest billionaire you never heard of...

She was a university teacher who built Canva into a $40B company by 30 from her mom's living room.

Her strategy was so simple but GENIUS that Adobe executives couldn't believe it.

Here's the full story: 🧵 Melanie Perkins didn’t start as a tech CEO.

She was teaching university students how to use complex design tools like Photoshop.

That’s when she noticed something shocking...

In 2019, WeWork was valued at $47 billion and was the fastest-growing office space company in the world.

But by 2020, its valuation had dropped by +90%, and its IPO was canceled.

Here’s the wild story of how reckless spending, horrible leadership, and hype destroyed WeWork. 🧵
WeWork began in 2010, founded by Adam Neumann and Miguel McKelvey.

They started with one building in SoHo, renting out trendy office spaces to startups and freelancers.

Neumann’s big idea? Sell it as more than office space—make it a lifestyle and a movement.

In 1987, McDonald's launched a promotion that skyrocketed sales by 40%.

Everything was perfect—until one man spotted a deadly fatal flaw.

For 12 years, he stole $24 million, shaking McDonald’s to its core.

Here’s the story of the fast food’s biggest scandal: 🧵 In 1987, McDonald’s launched its Monopoly promotion.

Customers could collect game pieces with every purchase.

Match the right pieces, and you could win prizes ranging from free burgers to $1 million.

It was wildly successful.

In 1997, Kodak was worth $31 BILLION—an untouchable giant of the photography world.

By 2012, it was bankrupt.

The twist? Kodak INVENTED the technology that killed it.

Here’s how one decision turned its greatest innovation into its worst nightmare: 🧵
For most of the 20th century, Kodak was synonymous with photography.

They controlled 70% of the global film market and were making billions annually.