Amazon launched a full-scale attack to bankrupt this pet startup.

Bezos had Prime, faster shipping, and cheaper prices.

And Ryan Cohen? Love letters to dogs.

Today? Chewy is a $15B brand.

This is the insane story of how Chewy won the pet war against Bezos: 🧵
As of 2025, Chewy has grown into a $15B pet retail powerhouse, one of the few companies to beat Amazon at its own game.

So how did a scrappy startup operating out of a cramped Florida office manage to pull it off?

Here's the full story behind this epic David vs Goliath fight:

The richest man in American history wrote 38 secret letters to his son.

They weren't about money.

They were ruthless psychological principles J.D. Rockefeller used to build empires worth more than most countries.

Here's 9 principles he really taught his heir: 🧵 First, understand who Rockefeller was:

• Started in poverty, father was a con man
• Built Standard Oil from nothing
• Controlled 90% of U.S. oil refineries
• Worth $400 billion in today's money

But his greatest creation? These letters.

This man controls the world's 2nd largest economy with zero checks on his power.

But in 1969, Xi Jinping was just a cave-dwelling exile.

Here's the disturbing playbook he used to become China's dictator for life.

Everyone entrepreneur should understand this... 🧵

Xi's father was Mao's ally who helped win the Chinese civil war.

His reward? Being purged as an "enemy of the people."

15-year-old Xi watched his sister die and his family destroyed.

Then they sent him to live in a cave...

Sam Altman just built a doomsday bunker with weapons and survival supplies.

In 2017, Sam Altman warned AI would cause human extinction.

Today, he tells Congress AI is safe and beneficial.

The pattern of what's really coming blew my mind: 🧵 Let's start with the bunker.

Altman secretly built a fortified shelter stocked with:

- Antibiotics and medical supplies
- Hydroponic food systems
- Weapons for protection

This is the same man reassuring you AI is "controllable."

What does he know that you don't?

This man became a millionaire by convincing millions of men they're controlled by "Puppet Masters."

Then he deleted videos and footage
while blaming the Puppet Masters for censoring him.

I studied his rise and fall...
and here's what no one tells you about Iman Gadzhi: 🧵 Meet Iman Gadzhi.

At 23, he's built a multi-million dollar education empire.

His story? Escaped poverty through social media marketing, became a millionaire at 18.

But there's a darker side to this success story that few people know about...

This woman scammed JP Morgan out of $175 million.

She faked 4 million customers, fooled JP Morgan's due diligence team, and walked away with millions.

Caught for fraud...

But her downfall reveals something terrifying about major banks: 🧵
Meet Charlie Javice.

At 28, she was a Forbes "30 Under 30" darling who sold her startup Frank to JPMorgan for $175 million in 2021.

The problem? She claimed 4.25 million customers when she actually had only 300,000.

But here's where it gets interesting...

100 years ago, Charles Ponzi discovered the psychological trick that makes smart people do stupid things with money.

Today, scammers still use his exact playbook to steal billions.

Here's the dangerous psychology behind every "get rich quick" scheme: 🧵 Charles Ponzi wasn't born a criminal.

He was born into a fallen Italian noble family - once wealthy merchants, now his father was just a postman.

This early taste of "lost status" planted a dangerous seed in young Ponzi's mind...

This kid had the perfect childhood:

• 96th percentile SAT
• Eagle Scout like his dad
• Full scholarships to top universities

But then he built a $214M business that got DOUBLE life prison + 40 years.

How this all happened was crazy wild: 🧵 Meet Ross Ulbricht, born March 27, 1984, in Austin, Texas.

Perfect childhood. Perfect grades. Perfect future ahead of him.

He scored 1460 on his SATs and earned a full ride to University of Texas at Dallas for physics.

How do you bankrupt a multibillion-dollar company?

In 2014, GoPro was worth $11 BILLION.
Today? Only 2% of its value is left.

Founder Nick Woodman went from Silicon Valley's golden boy to a cautionary tale in a light switch.

The warning signs were so obvious...🧵 Nick Woodman wasn't always the action camera king.

His first startup, an electronics website, flopped completely.

His second venture crashed in the dot-com bubble, burning through $4 MILLION of investor money.

The iconic bite in Apple’s logo has nothing to do with:

• Alan Turing
• The forbidden fruit
• A wordplay on “byte”

The real reason is so stupidly simple yet so genius, it changed branding forever.

Here’s the untold story of Apple bite: 🧵 The Apple logo we know today wasn't the company's first.

In 1976, Apple's original logo showed Isaac Newton sitting under an apple tree, surrounded by a quote from William Wordsworth.

It was detailed, but completely unusable for marketing.

In 2020, a $29 billion gaming company declared war on Apple.

Epic Games had a secret plan to break Apple's iron grip on the App Store.

When they executed it, Apple removed their billion-dollar game from 1.5 billion devices overnight...

The aftermath no one expected...🧵 By 2020, Fortnite was a cultural juggernaut.

• 350M+ players
• $5.1B in annual revenue
• Collabs with Marvel, Nike, Star Wars

But every in game purchase? Apple took a 30% cut.

Epic wasn't happy.

Vijay Mallya is "India’s Richard Branson."

• Borrowed $1.2 BILLION and vanished
• Made billions from beer, airlines, and Formula 1
• Hosted parties on a $93M yacht while banks chased him

By far the craziest CEO alive. How he managed to do this is insane... 🧵 In 2016, Vijay Mallya fled India, leaving behind $1.2B in unpaid loans across 17 banks.

Over $25M in salaries went unpaid.

Small businesses crumbled. Families suffered.

Mallya didn’t fail—he robbed the system and vanished.

This is Tommy Hilfiger.

With zero reputation and money, he fooled millions of America.

How? By pulling off the greatest illusion in business history.

4 words. 1 billboard. $5 BILLION.

This is his story and the smartest guerrilla marketing stunt: 🧵
Tommy grew up in Elmira, NY, in a family with eight brothers and sisters.

He started in fashion at just 18 years old with $150 and a tiny shop called "People's Place."

His first business went bankrupt by the time he was 25.

In 1997, Amazon were weeks away from collapse.

Barnes & Noble declared war to crush Bezos alive. Amazon was on its knee…

Until Bezos discovered ONE idea that transformed Amazon into a $1.3 TRILLION empire.

Here's the full story: 🧵 1997: Amazon was bleeding money - $5.8M loss the previous year.

DAYS before their IPO, Barnes & Noble sued them, challenging their "World's Largest Bookstore" claim.

The timing couldn't have been worse...

How do you monopolize any industry?

According to Mukesh Ambani, Asia's richest man, you give away $25 billion.

His competitors laughed... Until he bankrupted 11 companies, created $100 billion & disrupted India's economy.

This is history's most ruthless takeover: 🧵 In 2016, India's telecom was controlled by Airtel, Vodafone, and Idea with 70% market share.

Data prices were among the world's highest at $3-5 per GB.

Millions of Indians couldn't afford internet access. But everything was about to change...

This is Warren Buffett's favorite book.

“By far the best book on investing ever written."

Charlie Munger, Howard Marks, and Seth Klarman all swear it's one of the best investing books ever.

Here are 7 lessons from The Intelligent Investor (BOOKMARK ): 🧵 Warren Buffett started reading The Intelligent Investor in 1949, aged 19.

It's considered the Bible of Value Investing and completely changed the way he thought about stocks.

He recommends reading chapter 8 and 20 (Lessons 3 and 4).

The way Spotify works is wild:

• Make $0 on 379 million users
• Pay over $48 billion to record labels a year
• Spend millions daily fighting record labels and artists...

Yet they are a $126.57 BILLION DOLLAR empire with 31% margin.

Here's the economic of Spotify: 🧵 Few know this, but Spotify actually lost money for 17 straight years.

Most companies would've gone bankrupt. But Spotify kept growing.

Why? Because they understood something about the music industry that nobody else did...

This teenager has Uber executives SHAKING.

He controls $8.4B in ride-sharing assets.

Lyft, Uber, and Big Tech are powerless against his master plan.

Here's the (dark) story behind Europe's most unstoppable startup: 🧵 Born in 1993 in Tallinn, the capital of Estonia, of just 40,000 people, Marcus Villig grew up in a tight-knit community.

But in 2003, something happened that would change everything...

You know Nokia was the KING of mobile phones in the early 2000s.

They controlled over 40% of the global market and were THE brand everyone trusted.

But what happened?

Here's how the world's most dominant phone became a global meme... 🧵
In the 1990s and early 2000s, Nokia was *the* mobile phone brand.

It was synonymous with cell phones, dominating consumer and business markets.

In the 1900s, "John D. Rockefeller" controlled more wealth than Musk, Bezos, and Zuck combined.

The "Oil Tycoon" was the first-ever billionaire known for controlling 90% of the oil supply and using ruthless, aggressive, and evil tactics to eliminate rivals...

MUST READ 🧵
Born in 1839 in Richford, New York, Rockefeller's childhood shaped his future:

• A father nicknamed "Devil Bill" who conned his own kids
• A deeply religious mother who taught strict frugality
• A family living on the edge

But his father's lessons came with a twist...

In 2000, Ben & Jerry's accepted Unilever's $326M offer.

Their loyal fans were outraged by this "sell-out".

But hidden in the deal was one of the most genius stunts in business history.

Here's how two hippies outsmarted a $150B company: 🧵
Ben & Jerry’s wasn’t built like a typical business.

It started in 1978 with $12,000 in savings, a rented gas station, and two friends who wanted to sell ice cream *their way.*

Their mission? Blend great products with social impact.

But that vision soon faced its greatest challenge...