Setting up a factory in Kerala during the 90s was industrial suicide.
Most factories were shut down by union strikes.
But one Parachute oil factory ran 30 years without a single disruption.
The secret? A genius HR idea copied from your school’s sports day.
Here’s how it worked:
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In the 1990s, Marico was preparing for war.
The Indian FMCG market was cutthroat.
Parachute coconut oil was their golden child.
But transporting copra from Kerala to Mumbai was bleeding the company dry.
Every kilo of copra travelled 1,400 km.
Margins got crushed before the product even hit shelves.
So Marico made a bold move:
Set up a crushing plant in Kanjikode, Kerala—the heart of India's copra belt.
From fertiliser deals to rare earths and tunnel boring machines, a silent alliance is being built.
Reminder:
> China controls 87% of rare-earth exports globally
> India is the world’s 2nd largest fertilizer consumer
> Infra spending in India will hit ₹11.1 lakh crore this year
If this friendship strengthens, it could shift global trade and reshape the Indian stock market forever.
Here’s how it could play out, and why it might be the most under-reported story of this decade:
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China offered India:
Tunnel boring machines for massive infra projects
Rare-earth elements that power EVs, satellites and iPhones
Fertilizers for agricultural lifeline
An Asia-led trade ecosystem that doesn’t depend on the West.
And that’s exactly what the U.S. doesn’t want.
Why China needs India now?
China's economy is slowing.
Real estate is cracking.
Exports are shaky.
To survive, China needs a reliable trade partner with:
Massive consumer demand
Tech talent
Political neutrality
And growing infrastructure needs
India has 5x more two-wheelers than cars.
The US has 33x more cars than two-wheelers.
But behind these numbers lies the story of class, economy, aspiration and the future of India’s mobility.
Let’s break it down.
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In India
There are 23 crore two-wheelers on the road
Now compare that to cars: only 4 crore in total.
That means for every car in India, there are nearly 6 two-wheelers.
Meanwhile, in the US
29 crore cars, only 86 lakh two-wheelers.
For every two-wheeler, there are 33 cars.
Why this drastic difference?
● A nurse in Bihar uses it to reach rural clinics
● A Swiggy partner in Mumbai delivers 300+ orders a week on it
● A farmer’s son in Karnataka uses it to travel 20km to college
● A small-town bride rides it to her first job interview
From controlling Indus water to making jet engines, from GST 2.0 to 1 crore jobs, PM Modi made these key announcements that could rewrite India’s future.
It is a master plan for India’s water, jobs, defence, economy & global power.
Here’s the decoded thread
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India controls just 16% of the Indus water despite being the upper riparian.
Pakistan gets the rest, thanks to a 1960 treaty.
PM Modi just announced: India’s share will now be used only for Indian farmers.
This is more than irrigation.
It’s economic warfare with pipelines instead of bullets.
When India lost 527 soldiers in Kargil (1999), the backers of terror escaped untouched.
PM Modi said, “Terrorists & their backers will be hit alike.”
India just made history by rejecting The Hague’s Permanent Court of Arbitration verdict on the Indus Waters Treaty.
For the first time since 1960, New Delhi has openly refused to comply with an international ruling on river sharing with Pakistan.
And this isn’t just a water story—it’s a geopolitical earthquake.
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In 1960, India and Pakistan signed the Indus Waters Treaty, brokered by the World Bank.
It split the rivers:
Eastern rivers (Ravi, Beas, Sutlej) → India
Western rivers (Indus, Jhelum, Chenab) → Pakistan
The catch?
India could use the western rivers for non-consumptive purposes but couldn’t block or divert their flow.
For decades, it was hailed as “the most successful water treaty in history.”
Until now.
This week, The Hague’s Permanent Court of Arbitration ruled that India must honor the treaty and allow uninterrupted western river flows to Pakistan.
India’s response?
A flat-out rejection.
New Delhi says:
The PCA has no jurisdiction over the matter
Pakistan has “weaponised” the treaty for political warfare
India will no longer accept “unilateral foreign interference” in Indus water management