Thread by @GeniusBusiness_

This 22-year-old college dropout just proved every marketing team is obsolete.

He raised $15M in 10 weeks with zero traditional marketing.

His secret? An army of TikTokers that costs less than one Super Bowl second.

Here's how he's destroying the $600B marketing industry:🧵

Meet Roy Lee (@roylee0705).

Got rescinded from Harvard. Blacklisted from Big Tech.

Built a tool to cheat on coding interviews that went viral with 250M views.

Then he realized something every CEO is missing...

"Twitter is 2 years behind Instagram and TikTok."

While companies pay millions for Super Bowl ads...

Roy gets the SAME reach for $20,000.

His weapon? 60 contractors making 10-second TikToks.

The math is staggering:

• Super Bowl ad: $7M for 30 seconds
• Roy's strategy: $20k for 1 BILLION views
• Cost per view: 350x cheaper

But here's where it gets wild...

Cluely has only 2 types of employees:

1. World-class engineers building the product
2. World-class influencers with 100k+ followers

No middle management. No traditional marketers.

If your CMO doesn't have 100k followers, fire them.

The results after just 10 weeks:

• 1 billion+ views across platforms
• $1M+ in enterprise revenue
• Zero paid advertising
• Product built AFTER going viral

They tested market fit through memes before writing code.

Here's the genius part:

Traditional companies: Build product → Find customers
Cluely: Go viral → Let customers tell you what to build

"When you have distribution, users literally tell you what product to create."

The old playbook is dead:

❌ Focus groups
❌ Market research
❌ Ad agencies
❌ Brand consultants

The new playbook:

✅ Make content
✅ Go viral
✅ Listen to data
✅ Build what spreads

Roy's prediction shocked me:

"In 5 years, every successful company will have more creators than engineers."

Distribution beats product.
Virality beats perfection.
Speed beats strategy.

The numbers don't lie:

• Interview Coder: 250M views in days
• Cluely launch: 1B+ views in 10 weeks
• Conversion: Viewers → $1M revenue

All from a translucent AI overlay nobody asked for.

Until they saw it.

The future Roy sees:

• Every company becomes a media company
• CMOs replaced by Chief Virality Officers
• Products launched through TikTok, not boardrooms
• Authenticity beats professionalism

Controversial? Yes.
Wrong? Look at the results.

The biggest shift:

Before: Spend years perfecting product, then market
Now: Go viral first, build what people beg for

Roy wrote his first line of code 10 weeks ago.

He's already beating YC companies in revenue.

The death of traditional marketing starts here.

But finding creators who can execute this playbook? That's the real challenge.

Smart companies have a secret weapon...

While your competitors burn millions on Super Bowl ads, the smartest companies are building creator armies through Oceans Talent.

Find your next viral marketing genius here → oceanstalent.com/?utm_source=ge…

If you liked this thread, join me on my mission:

School never taught you how to build generational wealth.

My mission is to uncover hidden wisdom in business and psychology for those who seek freedom.

Follow me @geniusbusiness_

I hope you've found this thread helpful.

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Could you help me reach 100k by October?

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