I just heard an acquisition story that made my heart melt.
Meet Cody:
• 6-year veteran
• #2 at a production company in California
• Runs the show while his boss lives in Utah
Here’s how he went from employee to owner of a biz in 90 days:
After 12 years of building someone else's empire, Cody landed on our content about ownership.
He’s been leading operations at a production company so he definitely has experience running a business.
So I don’t blame him when the idea of ownership struck a cord with him.
At the time, Cody and his wife had been saving for a house so it wasn’t like they had tons of extra cash laying around.
But after having a chat, they decided to use their house fund to buy a cashflowing business instead.
Not an easy task. But nothing worth doing ever is…
He knew he needed to learn HOW to buy a business.
And not to give myself any self-promo but this happened to be when I launched my 3-day business buying workshop.
He attended the whole event and he shared that those 3 days gave him the tools & the confidence to get to work (his words not mine).
As soon as the live event ended, Cody started hunting for deals.
He looked at laundromats and a couple other business models but none were prepared to offer seller financing (what he needed).
Props to him for not giving up after tons of rejections & people telling him seller financing would be “impossible” to find in Southern California.
Eventually he landed on “Pool Routes.”
Pool routes isn’t your typical biz acquisition.
For context, you only purchase the client base, not the whole business.
It caught his eye so he reached out to the owner.
The listing description:
• 40-pool route generating $70k+ annually
• Seller asking ~$60k total
• ~$36k down, $24k seller financed at 0% interest
Guess what Cody’s saving were? Exactly $36k.
The seller was retiring and splitting his route in half.
He wanted someone who'd actually take care of the business, not just extract cash and run.
Cody's military background plus genuine interest in learning the industry gave him instant credibility with owner.
In two weeks, the deal moved from handshake to close.
Why so fast? Cody had a tiny window at his job where work was slow.
Here’s another smart move from Cody: not quitting his job.
Don’t "go all in" until you're sure your plan works and starts to make money.
Three months into the business? Here’s what he has accomplished:
• Route grew from 40 to 46 pools
• Monthly revenue: $6-7k
• Monthly payment: $2k (0% interest, remember)
• Cody's take home: $4-5k monthly profit while learning the business
Insanely impressive.
The best part is Cody's already thinking like an owner:
• Hired and is training a pool tech (future operator)
• Building systems so he can remove himself from operations
He wants to hit $150k ARR by the end of the year.
Not only that, he has plans to own the entire pool cleaning supply chain.
He’s thinking:
Vertically: Buying pool supply stores
Horizontally: News services like calcium removal or reverse osmosis machines
These extra income streams will make his biz more defensible & more $$.
What I love about Cody's story is he had the guts to bet on himself:
• Used our playbook and realized he didn’t need millions to buy a business
• Learned a completely new industry in 2 weeks
• Took action despite fear and uncertainty
Now he owns an asset that’ll buy him a better house and support his family for generations.
If this story got you even slightly intrigued about ownership.
• Warren Buffett one of the greatest investors of all time
• Amazon a trillion-dollar company
• Zuckerberg a billionaire
Any person who doesn’t know this model is missing out.
Here’s how it works:
To show you why this strategy works, I want us to look at the wealthiest people on earth.
Why? Because success leaves clues.
And if you copy what successful people do, chances are you’ll be more successful.
Here’s a breakdown of how each of them reached billionaire status:
1. Elon Musk
• SpaceX: founded in 2002
• Tesla: Top shareholder, CEO since 2008
• Boring Company: Founded in 2016
• Neuralink: Also founded in 2016
• Twitter: Bought for $44B in 2022
I spent $22,607 on 1 acre of dirt and turned it into a glamping site.
Here’s how I did it (and why):
Quick overview of the full step-by-step:
1. Figure out my business model 2. Find my operator 3. Find the land 4. Prep the land 5. Create the design for the land 6. Market the site 7. First guest booking
Let’s dive in…
Step 1: Figure out my business model
The model I ultimately landed on was “camping.”
Here are the 5 reasons why:
- Low start-up costs
- High perceived value
- Modular and mobile
- Minimal utility needs
- Instagrammable moments
We calculated a total budget of ~$19k to build it out, here’s the breakdown: