1. Most small businesses over-optimize their categories. Stick with 1 primary category until you build enough topical authority on-site and off-site to justify more.
More categories ≠ more rankings. Google needs clarity, not clutter.
2. Ranking in the map pack is less about “on-page SEO” and more about entity strength.
Google is evaluating your business like it’s a person: Is it legit? Known? Talked about locally? Cited consistently?