Prem Soni Profile picture
Sep 2 17 tweets 3 min read Read on X
You’ll never look at money the same way once you understand how Gujarati’s think about wealth.

The mindset secrets no MBA will ever teach you:
1. Trading DNA
From centuries of spice & textile trade, Gujaratis mastered risk diversification:
• Spread capital across commodities, geographies, and partners.
• Loss in one? Covered by gains in another.

Rule: Never bet everything on one business
2. Community Capital
While others ran to banks, Gujaratis relied on samaj networks & Community Partnerships.

• Quicker cash flow for new ventures.
Social capital = financial capital.

Example- Group of 10 patel community people buying a land in partnership and selling it later for profit.
3. Lifestyle Choices
• Middle Class: Display wealth with cars, phones, vacations.
• Gujarati: Live simple, invest profits back into land, factories, Stocks, rental flats.

Only Showoff should be 10 VIGA zameen.
4. Global Mindset Early On
Gujaratis never feared the unknown.

• Sending kids abroad since decades.
• Early exposure to business, cultures, languages.
• Freedom to explore instead of forcing safe careers.

Risk = growth.
5. Real Estate Obsession
While running trading firms, profits were parked into land & property.
• Stability during downturns.
• Inflation proof wealth.

That’s why Gujarati families often own prime real estate across cities.
They gradually shift business profits to real estates.
6. Freedom in Family
Gujarati parents don’t just handhold kids they give freedom.
• Let kids handle shop counters early.
• Encourage experiments.
• Open to failures.

Result: By 25, the child thinks like a business owner, not an employee.
7. Frugality & Risk Taking
Sounds contradictory?
• Live simple, control costs.
• But when opportunity knocks they take bold bets.

That’s why Gujaratis dominate both kirana stores and billion dollar diamond businesses.
8. Secret Roles of Gujarati Women
• Traditionally Women often pushed men to buy plots, farmlands, or rental flats instead of blowing profits.
• Gujarati women love buying gold jewellery.
• During bad business cycles, this gold gets pledged & businesses survive without going bankrupt.
• They encourage sending kids abroad.
• This is why Gujaratis dominate US motel business, UK diamond trade, Africa retail chains.
9. What you can learn?
• Treat income as seed capital, not spending money.
• Community leverage through Trust networks and Partnership with like minded peoples.
• Have Global mindset & don’t fear sending kids abroad or trying new markets. Exposure > comfort.
• Shift to stability Over time by moving profits into real estate & hard assets for preservation.
Some known Gujarati Business Families:
• Mukesh Ambani- Reliance Industries
• Gautam Adani - Adani Group
• Pankaj Patel - Zydus Lifesciences
• Sudhir & Samir Mehta - Torrent Group
• Karsanbhai Patel - Nirma
Respect for Gujaratis 🙌🏻
Their mix of risk taking, discipline, and community support has built empires across trade, stock markets, real estate & beyond.
A mindset worth studying, a culture worth admiring.
While others scroll reels, you’ll be learning wealth hacks. Follow @ValueWithPrem

RT this because schools will never teach you this

What’s the biggest wealth lesson you’ve learned from your own community or family?
What if I told you India’s real Dalal Street isn’t in Mumbai, but in Rajkot?
If you don’t study how Marwaris think about money, you’re missing India’s biggest wealth secret.
Free wealth strategies. Business lessons. Tax hacks. All packed in one Free WhatsApp channel.
I just started it. Join now before it’s too late.
Channel Link in My Profile Bio.
The rich don’t fear bankruptcy or divorce their assets are locked in a structure you don’t even know about.

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More from @ValueWithPrem

Sep 3
Middle class: one mistake = entire wealth wiped out.
Rich: even bankruptcy can’t touch their homes and assets.

The secret? Ring fencing wealth with smart structures👇🏻
The middle class mixes everything:
• Salary: Personal account
• Savings: Same account
• Business income: Same account

One shock = everything wiped out.

But the rich? They separate ownership from control.
Private Trust Setup (The Real Firewall)

Here’s how they do it:
• Settlor (you) creates a trust with family as beneficiaries.
• Assets (property, shares, investments) are transferred to the trust.
• A trustee manages it.
• You (the settlor) can still control via being trustee, but legally, assets belong to the trust.

If your business collapses, banks can’t claim trust assets because you don’t own them personally anymore.
Read 13 tweets
Aug 30
You’re paying extra tax & risking family disputes

While Some Marwadi & Gujarati families quietly use a 60 year old law to protect crores.
1. What is HUF?
A Hindu Undivided Family is recognized as a separate legal person under the Income Tax Act.
• Has its own PAN card
• Can run a business
• Can own property
• Has a bank account in its own name

It’s like creating a mini corporate entity for your family.
2. Why Bhai Bhai Won’t Fight
Normally, when brothers inherit a business, egos clash.
But if the business is in the name of HUF:
• Assets belong to the family unit, not one person.
• Decisions flow through the Karta (head of family).
• No brother can claim This shop is only mine.
• Daughter has equal Rights.

It keeps the pie joint, not split.

Caution: Disputes can still arise, leading to demands for partition (division of assets).
Read 12 tweets
Aug 29
Doctors, CAs, Personal Trainers , architects, Financial advisors, consultants, IT founders, startups one client lawsuit can wipe out everything you’ve built. ⚠️

There’s only ONE insurance that protects you.
And almost nobody buys it👇🏻
1. This isn’t health insurance. This isn’t life insurance.

It’s called Professional Indemnity Insurance (PII) aka Errors & Omissions cover.
If your advice, report, or service causes a client loss you’re legally liable.

This insurance saves you.
2. Example 1: A doctor's professional indemnity insurance shields you from the consequences of unintentional errors or omissions that might occur during your practice. It provides financial protection and legal support during claims or lawsuits.The patient sues for ₹50 lakh damages.

Example 2: A CA makes an error in a tax filing. The client gets penalized & sues for ₹20 lakh.

Example 3: An architect’s design flaw delays a project.
The builder demands crores.

Without PII = you pay from pocket.
With PII = insurance covers.
Read 14 tweets
Aug 28
Middle class fights with banks for loans at 12%. But there’s one Indian community where you get 0% loans from temples.

No banks, no brokers. Just unity & reputation.👇🏻
1. Jain derasars don’t just do pooja.
They manage crores in donations (daan/dharmada).

Instead of letting money sit idle, many derasars rotate it back into the community as bina byaaj (interest free) loans.
2. In Jain culture, derasars (temples) are more than religious places.

They’re also:
• Community treasuries like Bank
• Decision making hubs like Boardrooms
• Community hubs

Donations don’t just sit idle. They get recycled into loans for community members.
Read 14 tweets
Aug 27
India’s largest wealth shift isn’t from poor to rich.
It’s from men to women.

And it’s already happening in assets worth ₹12 trillion. Here’s how
1. The 2005 Amendment that changed everything
The Hindu Succession (Amendment) Act, 2005 made daughters = sons in ancestral property.

Supreme Court later clarified: daughters alive in Sept 2005 are coparceners, regardless of birth year.

Millions of crores in land & business shares now flow directly to women.
2. Stridhan:The untouchable asset

Jewellery, gifts, property given to a woman = her absolute property.

• Husband’s creditors can’t touch it.
• In laws can’t seize it.
• Business losses of husband don’t matter.
• Even ED/IT raids can’t attach it, if proven hers.

It’s older than dowry and far more powerful.
Read 14 tweets
Aug 26
Marwaris don’t care about looking rich. They care about staying rich.

The hidden rules of India’s richest community. No one will tell you:
1. First rule: Income is not salary. Income = capital.

Every rupee earned is treated as seed money to grow something bigger.
That’s why Marwaris prefer businesses, trade, rentals, and investments over chasing monthly salaries.

Money must multiply, not just sustain.
2. The power of networks & trust.

Before banks, Marwaris built their own financial web:
• Hundi (informal credit notes)
• Reputation-based lending
• Family trust systems

Contracts are secondary. Trust is the collateral. Reputation is the balance sheet
Read 19 tweets

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