Thread by @TheUnderdogDO

The Rock just broke down in tears at the Venice Film Festival.

15-minute standing ovation for "The Smashing Machine."

But NOBODY knows the insane story behind it.

It all started with $7... 🧵

1995. Dwayne Johnson gets cut from Calgary Stampeders, a Canadian pro football team.

Checks his wallet: $7 bucks.

But he wasn't broken.

He was plotting revenge...

Three years earlier, he saved his mom's life.

She walked into traffic on a highway.
18-wheelers swerving everywhere.

He grabbed her back to safety.

That trauma unlocked something dark...

"I was crying constantly," he later revealed.

"I didn't want to do anything."

Depression crushed him for years.

But he was secretly building a psychological weapon...

See - The Rock names his company "Seven Bucks Productions."

Why?

Most people think it's cute branding.

But they have no idea what he was really doing...

Because that $7 moment became his weapon.

1996: Debuts as "Rocky Maivia" in WWE.
Fans HATE him. "Rocky Sucks!" chants.

But this time he REALLY had a plan cooking..

He becomes The Rock and invents the ultimate brand:

Tells everyone about his pain.
Every promo became therapy.
Interviews with charisma not seen since Muhammad Ali.

His image was magnetic.
And then Hollywood noticed...

2001: Gets $5.5M for "The Scorpion King."

WORLD RECORD for debut leading role.

But he doesn't go "Hollywood."

He does something that changes
the game forever...

He stays The Rock everywhere.

Same energy. Same story. Same connection.

2020: Launches Teremana Tequila during COVID.
Everyone said "terrible timing."

Then something incredible happened...

300,000 cases sold in 9 months.
1 million cases in year 2.
Current valuation: $2 billion.

Fastest-growing tequila in history.

Because people don't buy tequila.
They buy The Rock's story.

Here's the genius part:

He could have hidden the $7 story.
He could have buried the depression.

Instead, he made vulnerability his weapon.

And it built an $800M empire.

Those Venice tears weren't weakness.

They were 30 years of turning
pain into profit.

$7 to $800M by weaponizing authenticity.

The blueprint works for anyone...

Your struggles aren't weaknesses.

They're your secret weapons.

Stop hiding your story.
Start monetizing it.

People don't buy products.
They buy stories.

Ready to weaponize your story like The Rock?

We help people build magnetic personal brands
using the same vulnerability-to-victory blueprint.

11 clients. 90+ million combined views.

Book your free call: calendly.com/lewispatrickwa…

El Credits:

Images:
Calgary Stampeders still - @calstampeders
Dwayne & his Mom - facebook.com/photo/?fbid=10…
#13 - creativecommons.org/licenses/by-sa…

YT -
youtube.com/shorts/Pz_b5wN…
youtube.com/shorts/_4LHgGJ…
youtube.com/watch?v=A8yXjd…
youtube.com/watch?v=CwZxOe…