Underdog Branding Profile picture
Premium Personal & Company Branding | 90,000,000+ Views for 10+ Clients | Free Consultation: https://t.co/L3aUta8Pa9 |
Sep 7 14 tweets 5 min read
A 32-year-old threw an apple at a woman, called her a "witch," and got kicked out of politics.

3 years later he became president and made $375,000,000 trading Bitcoin naked from his iPhone.

The insane story of Nayib Bukele (and a lesson in power): 🧵 Image 2017. San Salvador City Council meeting.

Nayib Bukele loses his temper.
Hurls an apple at a female colleague.
Calls her a "witch."

Gets expelled from his political party.

But this wasn't rage. This was a strategy...
Sep 6 16 tweets 5 min read
Giorgio Armani just died at 91.

Tributes are pouring in from every A-lister and world leader.

But NOBODY knows the insane story behind his empire.

It all started when he sold his Volkswagen for $10,000... 🧵 1975: Giorgio Armani was a 41-year-old ex-window dresser.

He and his partner Sergio sold their Volkswagen for startup capital and started a fashion company.

First year sales: $14,000.

But Sergio saw something in Armani that would change how the rich wore clothes....
Sep 4 15 tweets 5 min read
The Rock just broke down in tears at the Venice Film Festival.

15-minute standing ovation for "The Smashing Machine."

But NOBODY knows the insane story behind it.

It all started with $7... 🧵 1995. Dwayne Johnson gets cut from Calgary Stampeders, a Canadian pro football team.

Checks his wallet: $7 bucks.

But he wasn't broken.

He was plotting revenge... Image
Sep 3 16 tweets 6 min read
The world's biggest YouTuber is BROKE.

He built a $100,000,000 burger empire in 24 hours.

Now he desperately wants out but can't escape.

Here's the wild story (& how to win big without getting trapped): 🧵 Image Meet Jimmy Donaldson - AKA MrBeast!

World's 8th youngest billionaire. Self-made at 27. YouTube sensation.

But here's the twist: He's basically broke.

More of that later, but first let's go back a notch;

See, In 2020, that zombie apocalypse hit and Jimmy had an idea...
Jul 17 11 tweets 3 min read
A German cobbler made the riskiest business bet in history.

He drove to Hitler's Olympics to back an American athlete facing racism.

Everyone called him crazy. He built a $22 billion empire with ONE principle.

Here's the story: 🧵 Image 1936: Adi Dassler ran a small shoe company from his mother's laundry room.

Hitler's Olympics were supposed to prove Aryan supremacy.

Most businesses played it safe.

Dassler saw opportunity where others saw danger. Image
Jun 20 13 tweets 4 min read
Nobody gave Under Armour a chance in 1999.

So their founder bet his LAST $25,000 on something that would either save or destroy them.

The final gamble that DESTROYED Nike's 30-year dominance: 🧵 Image It started with the sweatiest guy on Maryland's football team.

Kevin Plank was frustrated changing soaked cotton shirts during practice.

But his compression shorts stayed dry.

That observation would revolutionize athletic apparel... Image
Jun 11 14 tweets 4 min read
Gatorade almost lost $13,500,000 betting on Michael Jordan.

Until an exec wrote ONE THING that kids still sing 30 years later.

The most accidental masterpiece in advertising history: 🧵 Image February 1991: Panic at Gatorade headquarters.

They'd just stolen Michael Jordan from Coca-Cola.
$13.5 million. 10 years. Their biggest bet ever.

Jordan had just won his first championship.
He was untouchable. Squeaky clean. Perfect.

But there was just one problem... Image
May 22 14 tweets 5 min read
Greece were 150-1 outsiders when they shocked football in 2004.

They had NEVER won a major tournament before.

Yet they humiliated Portugal (TWICE), France, and the Czech Republic.

What was their secret weapon? It wasn't what anyone expected... Image
Image
When Otto Rehhagel took over Greece, he found a team lacking structure. His first move transformed their approach.

He demanded absolute tactical discipline from every player.

Those who adapted thrived. Those who didn't saw limited playing time.

But why did this work?
May 21 16 tweets 5 min read
Tonight's Europa League final is the WORST in history.

Man United (16th) vs Tottenham (17th).

RECORD 39 combined league defeats.

Yet one gets £100,000,000 and Champions League glory.

This has NEVER happened in 70 years of competition: 🧵 Image
Image
For context on how bizarre this is:

Man United: 39 points (10W-9D-18L)
Tottenham: 38 points (11W-5D-21L)

Both sit in the BOTTOM FIVE of the Premier League.

Previous European finalists were typically at least mid-table...
May 19 15 tweets 5 min read
The "Muhammad Ali is the Greatest" claim is based on ZERO evidence.

Boxing experts have ranked at least 5 heavyweights higher using objective fight metrics.

Here's the shocking truth about who really deserves the heavyweight crown: 🧵 Image
Image
Ali finished with a 56-5 record and 37 KOs.

That's a 66% knockout rate.

Impressive? Sure.

Extraordinary? Not even close.

When we examine the cold, hard NUMBERS instead of the mythology, the "Greatest" narrative falls apart...