The most important skill to master in 2025:
Entrepreneurship.
Without it, you'll be underpaid, doing work you don't give a f*ck about, and stuck settling for second best.
After 11 years of being an entrepreneur, here's how to finally build a digital business that'll set you free: 🧵
Entrepreneurship.
Without it, you'll be underpaid, doing work you don't give a f*ck about, and stuck settling for second best.
After 11 years of being an entrepreneur, here's how to finally build a digital business that'll set you free: 🧵
Most people overcomplicate entrepreneurship.
• They think of it in grandiose terms & make plans that take years to execute.
• They try to become the next Zuckerberg, Jobs, or Bezos. The odds of that are worse than the lottery
There's another way.
• They think of it in grandiose terms & make plans that take years to execute.
• They try to become the next Zuckerberg, Jobs, or Bezos. The odds of that are worse than the lottery
There's another way.
The most important thing to focus on
• Isn't product development
• Isn't customer journeys
• Isn't tech stack
It's sales and marketing.
But it's the #1 thing people I start out working with avoid at all costs. They'd rather jerk off to a lead magnet draft.
• Isn't product development
• Isn't customer journeys
• Isn't tech stack
It's sales and marketing.
But it's the #1 thing people I start out working with avoid at all costs. They'd rather jerk off to a lead magnet draft.
If you have no leads, you have no business.
You must have a reliable way to get leads.
You must own an audience.
And you must convert leads to clients.
Wannabe business owners hate lead generation. So they choose business models they think will lead to passive income:
• Paid newsletters
• Paid communities
• Digital products
• Notion templates
• Kindle books
You must have a reliable way to get leads.
You must own an audience.
And you must convert leads to clients.
Wannabe business owners hate lead generation. So they choose business models they think will lead to passive income:
• Paid newsletters
• Paid communities
• Digital products
• Notion templates
• Kindle books
$100K to $1M per month digital businesses don't focus on low ticket offers.
Nope. Their core offer is always high ticket.
This subtle difference separates the successful from the unsuccessful.
Low ticket offers should qualify leads, not be your main income source.
Nope. Their core offer is always high ticket.
This subtle difference separates the successful from the unsuccessful.
Low ticket offers should qualify leads, not be your main income source.
Entrepreneurship is about your psychology
(Not a business idea or your experience)
You must be able to:
• Deal with uncertainty
• Face failure/rejection
• Love solving problems
(Not a business idea or your experience)
You must be able to:
• Deal with uncertainty
• Face failure/rejection
• Love solving problems
Most people fail at entrepreneurship because their worldview is toxic
- They want easy money
- They want to avoid sales
- They think capitalism is bad
- They think feedback is an insult
- They refuse to get external help
- They have zero sense of urgency
It's not the business model that screws them, it's their upbringing and 9-5 mindset.
- They want easy money
- They want to avoid sales
- They think capitalism is bad
- They think feedback is an insult
- They refuse to get external help
- They have zero sense of urgency
It's not the business model that screws them, it's their upbringing and 9-5 mindset.
Boring, unsexy businesses make the most money
Complicated businesses are bullsh*t. Why? Because if you're doing business alone you have to do every job title.
So anything more than simple is impossible to pull off because you won't have the time/money to to do it (especially if you're employed).
Complicated businesses are bullsh*t. Why? Because if you're doing business alone you have to do every job title.
So anything more than simple is impossible to pull off because you won't have the time/money to to do it (especially if you're employed).
The tech stack that works for $100K/month businesses:
• X
• Stripe
• Zoom
• Gmail
• Excel
• Slack
• Calendly
Anything more will probably lead to too much complexity & unnecessary expenses
• X
• Stripe
• Zoom
• Gmail
• Excel
• Slack
• Calendly
Anything more will probably lead to too much complexity & unnecessary expenses
There are 8 small things you can do to build a digital business with 90% profit margins:
1. Craft a high ticket offer
• Match it to your skills & experience
• Ensure it has a clear ROI
• Tie it to a basic human need
1. Craft a high ticket offer
• Match it to your skills & experience
• Ensure it has a clear ROI
• Tie it to a basic human need
2. Sell your offer before you're ready
• Don't build the product.
• Don't build an audience.
• Don't get ready.
Sell the offer first to see if anyone wants it, then build it.
• Don't build the product.
• Don't build an audience.
• Don't get ready.
Sell the offer first to see if anyone wants it, then build it.
3. Be aggressive with social media
• Daily posts
• One platform
• Long-form content 2-3 times a week
Without leads your offer is useless.
If you can't get leads for free form social, you'll suck at paying for ads.
• Daily posts
• One platform
• Long-form content 2-3 times a week
Without leads your offer is useless.
If you can't get leads for free form social, you'll suck at paying for ads.
4. Do it at an extreme intensity
At the start it's hard. It takes time to cross the threshold of participation.
But if you have a strong 'why' as to why this business must work, it will work.
Passion is for pussies. You must be obsessed.
At the start it's hard. It takes time to cross the threshold of participation.
But if you have a strong 'why' as to why this business must work, it will work.
Passion is for pussies. You must be obsessed.
5. A/B test & run daily experiments
Forget about what you think you know. Pay attention to the data.
Forget about what you think you know. Pay attention to the data.
6. Talk to real humans on Zoom calls
What you think you know about the market or ideal persona is a p0rn fantasy
Talk to people. Pitch them. Pay attention to their feedback.
And get good at objection handling.
People who make no money refuse to talk to leads face to face. They're scared.
What you think you know about the market or ideal persona is a p0rn fantasy
Talk to people. Pitch them. Pay attention to their feedback.
And get good at objection handling.
People who make no money refuse to talk to leads face to face. They're scared.
7. Run monthly launches
Casually mentioning your offer does nothing. Money comes from focus.
You need dedicated promotions with start and end times.
You need to get comfortable making sales pitches via email with half-decent copy.
Casually mentioning your offer does nothing. Money comes from focus.
You need dedicated promotions with start and end times.
You need to get comfortable making sales pitches via email with half-decent copy.
8. Share stories, not ads
Most sales emails are dog sh*t. They're transactional. Lifeless.
The best entrepreneurs can tell stories. They:
• Inspire
• Entertain
• Educate
• Make you feel something
Take a basic storytelling course. Emails should be story-driven.
Most sales emails are dog sh*t. They're transactional. Lifeless.
The best entrepreneurs can tell stories. They:
• Inspire
• Entertain
• Educate
• Make you feel something
Take a basic storytelling course. Emails should be story-driven.
Final Thought
The simplest option is to start as a solopreneur with one virtual assistant.
From there, you can decide if building a team is for you or if you're happy being solo.
Screw being told what to do. Build a business.
The simplest option is to start as a solopreneur with one virtual assistant.
From there, you can decide if building a team is for you or if you're happy being solo.
Screw being told what to do. Build a business.
Want to simplify your digital business, work less on it, and earn more?
Steal my map to 6 figures here: timdenning.com/6figure-1offer/
Steal my map to 6 figures here: timdenning.com/6figure-1offer/
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