Daniel Okon Profile picture
Oct 7 8 tweets 3 min read Read on X
This INCREDIBLE tool EXPOSES how and when ChatGPT recommends your brand.

Here are 5 INSANE things it can do:

(Bookmark this if you want to keep customers from skipping you for competitors)
Side Note: Shopify just partnered with OpenAI.

That means millions of buyers will now get AI-powered product recommendations before they ever hit Google.

I realized we need a tool to help with this.

That’s when I tried Meridian — the first AI visibility platform.
#1. Competitor Comparison

When customers ask “What’s the best brand for ____?”

AI only surfaces 3–5 names.

If you’re not one of them, to AI, you don’t exist.
Meridian shows exactly when you’re mentioned — and how you rank compared to competitors.
#2. Content Gaps

AI doesn’t care about backlinks or keyword stuffing.
It pulls from trust signals: reviews, schema, stats, and context.

Meridian reveals why AI trusts one competitor over you, what content it cited — and what gaps you need to fill.
#3. Visibility Score

For the first time, you can measure your AI visibility like SEO rankings.

Meridian gives you a daily “AI Visibility Score” across ChatGPT, Claude, Gemini, and Perplexity — so you know if you’re rising, falling, or invisible.
#4. Crawler-Ready Code

Most sites aren’t machine-readable.

Broken schema, messy HTML, bloated code = AI skips your products.

Meridian generates crawler-ready code so LLMs can actually parse your site — and surface you correctly.
#5. Social Signals

AI models don’t just scrape your site.

They learn from Reddit, Quora, Twitter, and forums.
Meridian uncovers which conversations are shaping AI answers — so you can insert your brand into them.
You can also try Meridian here →

And yes, I’m a proud Meridian partner because this is the future of SEO.trymeridian.com

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More from @thedanielokon

Jul 16, 2024
If I were struggling to scale my health & wellness brand, here’s the four things I would focus on first to change the trajectory of my business.

If you have a H&W brand, bookmark this!
1. Make sure you have a hero product

This means you have a product that can be the center of your advertising efforts. You need something to convince people to buy.

I find that a lot of brands have WAY too many SKUs early on and get lost in the weeds of trying to scale while marketing too many things.

I find that a lot of brands have WAY too many SKUs early on and get lost in the weeds of trying to scale while marketing too many things.

You can expand SKUs later. But for now, focus on that hero product. If you don’t have it then you don’t have a brand yet. And you don’t need to read on because nothing will help you without this main hero product driving initial results.
2. Increase AOV

If you have a hero product or a suite of products, you need to find out how to scale. But a lot of times, your AOV is simply too low to have the right unit economics to scale in the right way.

You need to make sure your have a strong AOV. How do you do that?

Upsells.
Read 17 tweets
Dec 13, 2022
Four category creating brands that will inspire you to think big. All have generated over 100M in revenue.
Lomi - "Making composting easy with technology"

This brand has become a powerhouse in the span of a few years.
It's been spotted in the homes of the likes of Kim Kardashian and others.

Matthew Bertulli, the CEO shared that they learned a lot about their ideal customer as they grew the brand.

It's now at 9 figures and is a true category-creator.
Read 9 tweets
Jul 7, 2022
I asked DTC Twitter this question:

In one sentence, what's your #1 advice for new DTC brands?

And you all delivered!! One Hundred and Fourteen Comments with so many suggestions.

I've boiled down the most important pieces of advice below 👇🏽
1. Margin is 🔑

@zachmstuck shares that you need your landed margin (cost to get product to your customer) gives you room for:

CAC (customer acquisition cost)

Opex (Operating Expenses - AKA salaries)

Profit (Given)

New brands always underestimate CAC
@zachmstuck A good rule of thumb is that CAC will likely be 50% of your Average order value (AOV)

You eventually want it to get to 25-35% of your AOV.
Read 18 tweets
May 11, 2022
All signs point to a major recession.

Equities are down.

Inflation is up.

Stocks are down.

So what does this mean in the DTC world? I've been thinking a lot about this, and it comes down to a strategy used called PLAYING TALL 🧵
What is 'Playing Tall'?

This is used in a game called 'Crusader Kings.' In the game, you start with a small piece of land as a 'Duke' and your goal is to conquer as much land as possible.

Most go about this in a very backwards way.
The wrong way: Conquer as much land as fast as possible, build an army, and then continue to expand.

The drawbacks of this? You end up biting off more than you can chew and find yourself low on gold.
Read 12 tweets

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