Founder/CEO of @weareactiv — a leading ecom incubator + agency | Investor/Partner of Memore | All things DTC
Oct 7 • 8 tweets • 3 min read
This INCREDIBLE tool EXPOSES how and when ChatGPT recommends your brand.
Here are 5 INSANE things it can do:
(Bookmark this if you want to keep customers from skipping you for competitors)
Side Note: Shopify just partnered with OpenAI.
That means millions of buyers will now get AI-powered product recommendations before they ever hit Google.
I realized we need a tool to help with this.
That’s when I tried Meridian — the first AI visibility platform.
Jul 16, 2024 • 17 tweets • 5 min read
If I were struggling to scale my health & wellness brand, here’s the four things I would focus on first to change the trajectory of my business.
If you have a H&W brand, bookmark this!
1. Make sure you have a hero product
This means you have a product that can be the center of your advertising efforts. You need something to convince people to buy.
I find that a lot of brands have WAY too many SKUs early on and get lost in the weeds of trying to scale while marketing too many things.
I find that a lot of brands have WAY too many SKUs early on and get lost in the weeds of trying to scale while marketing too many things.
You can expand SKUs later. But for now, focus on that hero product. If you don’t have it then you don’t have a brand yet. And you don’t need to read on because nothing will help you without this main hero product driving initial results.
Dec 13, 2022 • 9 tweets • 2 min read
Four category creating brands that will inspire you to think big. All have generated over 100M in revenue.
Lomi - "Making composting easy with technology"
This brand has become a powerhouse in the span of a few years.
Jul 7, 2022 • 18 tweets • 26 min read
I asked DTC Twitter this question:
In one sentence, what's your #1 advice for new DTC brands?
And you all delivered!! One Hundred and Fourteen Comments with so many suggestions.
I've boiled down the most important pieces of advice below 👇🏽
1. Margin is 🔑
@zachmstuck shares that you need your landed margin (cost to get product to your customer) gives you room for:
CAC (customer acquisition cost)
Opex (Operating Expenses - AKA salaries)
Profit (Given)
New brands always underestimate CAC
May 11, 2022 • 12 tweets • 3 min read
All signs point to a major recession.
Equities are down.
Inflation is up.
Stocks are down.
So what does this mean in the DTC world? I've been thinking a lot about this, and it comes down to a strategy used called PLAYING TALL 🧵
What is 'Playing Tall'?
This is used in a game called 'Crusader Kings.' In the game, you start with a small piece of land as a 'Duke' and your goal is to conquer as much land as possible.
