Thread by @noelcetaSEO

Most businesses post to Google once a month.

Then wonder why they don't rank.

Google Posts are a ranking factor in 2025 - here's how to use them right: 🧵

1/ The Mistake:

You post:

- Once a month
- Generic promotional content
- No engagement
- No strategy

Your competitor posts:

- 3x per week
- Helpful, specific content
- Optimized with keywords
- Linked to landing pages

Guess who ranks higher?

2/ The Posting Frequency Rule:

Minimum: 2x per week
Optimal: 3x per week

Maximum: 5x per week

Why? Google Posts expire after 7 days.

If you post less than 2x/week, you have gaps where NO posts show.

Gaps = missed ranking opportunities.

3/ The 4 Post Types That Work:

1. WHAT'S NEW: Announce services/offers
2. EVENT: Local events you're hosting/attending
3. OFFER: Special promotions with end dates
4. UPDATE: Tips, guides, how-tos

Mix them up. Never do the same type 2x in a row.

4/ The Content Formula:

Every post needs:

✅ Primary keyword in first sentence
✅ Clear call-to-action
✅ Button (Call, Book, Learn More, etc)
✅ Engaging image (not stock photos)
✅ 100-300 words (sweet spot: 150)
✅ Link to specific landing page

5/ What to Post About:

Monday: Tip/how-to related to your service
Wednesday: Customer success story/review
Friday: Weekend special or promotion

Or:

Tuesday: FAQ answer
Thursday: Local event/community involvement
Saturday: Behind-the-scenes/team spotlight

Consistency > perfection.

6/ The Engagement Hack:

Google tracks:

- Post views
- Button clicks
- Link clicks
- Photo views

Higher engagement = better rankings.

How to boost engagement:
✅ Eye-catching images
✅ Clear benefit in headline
✅ Strong CTA
✅ Time-sensitive offers
✅ Local references

7/ Your Action Plan:

Week 1: Create 12 post ideas (content calendar)
Week 2: Write 12 posts in advance
Week 3: Schedule posts 2-3x per week
Week 4: Track performance in GMB insights

Then rinse and repeat.

Google Posts aren't optional in 2025.

They're a direct ranking factor.

Post consistently or get left behind.