I used AI to analyze and rebuild the internal linking structure for a 2,500-page site.

Organic traffic increased 47% in 90 days.

Zero new content. Zero new backlinks.

Here's the exact AI-powered internal linking system: 🧵 1/ Why internal linking matters:

It tells Google:
What pages are most important
How topics relate to each other
Where to distribute PageRank
What content is authoritative

Most sites have chaotic internal linking that wastes authority and confuses crawlers.

I tested two identical sites for 12 months.

Site A: 10 high-quality backlinks
Site B: 1,000+ low-quality backlinks

The results weren't even close.

Here's what quality links actually do (and why quantity is a trap): 🧵 1/ The Test Setup:

Two new domains in the same niche:

Identical content (50 articles each)
Same technical setup
Same publishing schedule
Only difference: Link strategy

12 months later, the data was clear.

Google switched to mobile-first indexing in 2019.

Desktop version doesn't matter anymore.
If your mobile site is broken, you don't rank.

I audit sites monthly. A lot of them fail basic mobile-first requirements.

The 15 mobile checks that determine if you rank or die: 🧵👇 1/ Content parity: Mobile = Desktop

Biggest mistake: Hiding content on mobile for "clean design."

Google only sees mobile.
Hidden content = doesn't exist.

Check:
□ All desktop text visible on mobile
□ All images present on mobile
□ All internal links present on mobile
□ No content in collapsed accordions Google can't access
□ Tabs/expandables properly coded

Client hid 60% of product descriptions on mobile.
Rankings tanked.
Restored content → rankings recovered.

Run this 200-point SEO technical audit every 6 months.

Catches issues before they tank your rankings.

Here's the complete checklist: 🧵

Repost + comment 'AUDIT' to get instructions + spreadsheet. 1/ Category 1: Crawlability (30 checks)

CRITICAL:
□ Robots.txt not blocking important pages
□ XML sitemap present & submitted
□ No orphan pages (pages with no internal links)
□ All pages <3 clicks from homepage
□ No redirect chains (>2 redirects)
□ No 404 errors on important pages

Google's proximity update in March 2025 changed local SEO forever.

Businesses with perfect profiles got crushed overnight.

Here's what changed and how to adapt: 🧵 1/ What Changed:

Before: Business in city center ranked #1 for "plumber in [City]" citywide

After: Google shows the CLOSEST relevant business to the searcher's location

Distance from searcher now outweighs:

- Review count
- Rating
- GMB optimization

Proximity = King

Most businesses post to Google once a month.

Then wonder why they don't rank.

Google Posts are a ranking factor in 2025 - here's how to use them right: 🧵 1/ The Mistake:

You post:

- Once a month
- Generic promotional content
- No engagement
- No strategy

Your competitor posts:

- 3x per week
- Helpful, specific content
- Optimized with keywords
- Linked to landing pages

Guess who ranks higher?

$1.3M gone in 6 months.

All because of fake Google reviews.

Here's how a Houston restaurant owner almost lost everything (and the exact playbook that saved his business): 🧵👇

(Client details under NDA - sharing the framework) 1/ The Setup:

Popular Tex-Mex restaurant in Houston's Montrose district.

Revenue steady at $80K/month until a competitor hired a black-hat agency to sabotage them.

Within weeks, 50+ fake 1-star reviews appeared.

Rating dropped from 4.7 to 2.9 stars.

$100K/year saved.

Just by fixing how Google crawls the site.

Most sites waste 60-80% of their crawl budget on useless pages.

Here's the complete crawl budget optimization playbook: 🧵👇

(Got reminded to write this after a discovery call today with a crypto site: 500K pages, 1.5M not indexed. 10+ year old domain. Wild.) 1/ What is Crawl Budget?

Google allocates a limited number of pages it will crawl on your site per day.

Small sites: Not an issue
Large sites (10,000+ pages): HUGE issue

If Google wastes crawl budget on junk pages, it doesn't crawl your money pages.

No crawl = No index = No rankings = No revenue.

I analyzed 100 Google Business Profiles to find what ACTUALLY impacts rankings in 2025.

Forget the BS advice from 2019.

Here are the 47 factors that matter NOW (ranked by impact): 🧵👇 1/ TIER 1: Critical Factors (Do These First)

1. Primary category accuracy
2. Business name matches legal name
3. Complete address with suite/unit
4. Local phone number (not toll-free)
5. Consistent NAP across web
6. Hours accuracy (including holidays)
7. Service area definition

Get these wrong = you lose. Period.

50+ local citations in 30 days.

No agencies. No expensive tools.

Just a proven system that builds local authority FAST.

Here's the exact 30-day plan I give to every new client: 🧵👇 1/ Why Citations Matter in 2025:

Citations = trust signals to Google

Each listing tells Google:

✓ Your business is real
✓ Your location is verified
✓ Others vouch for you

50+ consistent citations = top 3 local pack

Less than 20 = you're invisible

Changing URLs from /blog/2024/03/post-title to /post-title increased traffic 44%.

No new content. No backlinks. Just shorter URLs.

Yet 40% of sites still use categories, dates, and author URLs like it's 2008.

The great URL simplification that nobody's brave enough to do: 2/ The data that should terrify you:

Analyzed 50,000 ranking pages:

- URLs with 1-2 folders: Average position 8
- URLs with 3-4 folders: Average position 14
- URLs with 5+ folders: Average position 27

Every folder is a ranking weight.
Your URL structure is drowning your content.

We audited an accounting software site with 3,000+ pages doing 10K monthly traffic.

Deleted 2,000 pages.

13 months later: 340K monthly traffic.

They were competing against themselves for "invoice template" and losing.
We forced Google to pick winners.

The keyword cannibalization epidemic is killing your rankings. Here's how to fix it: 2/ What we found in the audit:

- 20+ variations of "invoice template" pages
- 15+ "how to make an invoice" articles
- 40+ duplicate templates with tiny differences
- 200+ thin pages targeting "[industry] invoice"
- 50+ location-based invoice pages saying nothing unique

Google was paralyzed.
10K traffic for 3,000 pages = 3 visits per page.

Most sites waste 90% of their link equity on useless pages.

I fixed one site's internal linking: 0 new content, 0 backlinks, 47% traffic increase in 60 days.

Your "About Us" page has 500 internal links.
Your money page has 3.

Here's the mathematical fix everyone ignores: 2/ First, understand PageRank flow:

Every page has link juice.
It splits among all outbound links.

Page with 100 links = each passes 1% value
Page with 10 links = each passes 10% value
Page with 2 links = each passes 50% value

Your footer is destroying your rankings.

Google now penalizes over-optimization harder than under-optimization.

I analyzed 1,000 pages ranking #1.
Average keyword density: 0.3%
Pages on position 11-20: 1.8%

The sites trying hardest to rank are getting punished for it.

SEO in 2025 is completely backwards. 2/ The data that changed everything:

Tracked 500 keywords for 6 months.

Pages that DECREASED keyword usage:

- 67% improved rankings
- 41% hit top 3
- Average jump: 8 positions

Pages that INCREASED keywords:

- 71% dropped
- 23% fell off page 1
- 12% got manual penalties

Domain Rating (DR) is a made-up metric that runs a $500M/year scam economy.

I watched someone manipulate their DR from 0 to 70 in 30 days with $500.

Now they sell guest posts for $1,000 each. 500+ buyers monthly.

The entire link economy is built on fake math.

Let me expose how: 2/ First, understand what DR actually is:

It's NOT a Google metric.
It's Ahrefs' proprietary score.
Moz has DA (Domain Authority).
SEMrush has AS (Authority Score).

All different. All made up. All treated as gospel.

Google has NEVER confirmed using any of these.

Parasite SEO has a 12-18 month expiration date.

Every platform that works today will be dead by 2026—just like Web 2.0s, PBNs, and guest post farms before them.

But right now? It's printing money.

Here are the 23 platforms to exploit before Google kills the party: 2/ The pattern is always the same:

Year 1: Discovery ("Holy shit, LinkedIn articles rank instantly")
Year 2: Exploitation (Everyone jumps in)
Year 3: Death (Google adjusts or platform cracks down)

We're in Year 2 for most platforms.

The clock is ticking. Here's what's working:

There are 1.8 billion abandoned websites still getting traffic.

I found a guy making $400K/year just finding and monetizing them.

No content creation. No link building. Just digital archaeology.

Here's the insane playbook that nobody talks about: 2/ The opportunity: Every day, 10,000+ domains expire with:

- Existing rankings
- Live backlinks
- Monthly traffic
- Zero competition

ExpiredDomains. net lists them all for free.

Most people see garbage. Smart SEOs see goldmines.

AI Overview is stealing 40% of law firm organic traffic.

Google's AI now answers "Do I need a lawyer?" directly—no clicks needed.

But smart firms are turning this threat into their biggest opportunity.

Here's how to make AI work FOR you, not against you: The problem: AI summarizes generic content perfectly.

"What is personal injury?" → AI answers completely
"Statute of limitations" → AI has it covered
"Steps after accident" → AI lists them all

Your basic content is now worthless. But AI has a massive weakness...

The average personal injury lawyer spends $300K/year on Google Ads.

Meanwhile their competitor ranks #1 organically and gets the same traffic for (almost) free.

After analyzing 30+ law firm websites, here's what separates winners from check-writers: 2/ Law firms fail at SEO because they treat it like any other business.
It's not.

You're fighting FindLaw's billion-dollar budget, Avvo's domain authority, and firms spending $50K/month.

The solution? Stop playing their game.

Law firm SEO is a $7.7 billion opportunity most attorneys are completely butchering.

The average personal injury lawyer pays $500+ per click on Google Ads while ignoring organic rankings that convert 8x better.

Here's the exact blueprint to dominate legal search:

A 🧵 2/ First, understand the game you're playing:

Personal injury keywords = $200-800 CPC
Criminal defense = $100-400 CPC

Family law = $50-150 CPC

One #1 organic ranking can be worth $50K-100K/month in free traffic.

Yet most firms have terrible SEO. Here's why...

1/ We helped an interior design firm get 210 qualified leads in 12 months through SEO alone.

No ads. No influencers. Just organic search.

They now rank #1 for "interior designer" in 3 cities and generate 30 leads/month (for $1M+ projects).

Here's the exact playbook you can steal:

P.S: if you want the full SEO process, follow and comment 'INTERIOR SEO' below. 2/ The brutal truth about interior design searches:

"Interior designer near me" = 500 searches/month

"Living room ideas" = 50,000 searches/month

You're fighting on the wrong battlefield.

Target the research phase, not just the hiring phase.