I've been seeing a lot of lazy marketing recently from early-stage startups..
FYI: These are NOT effective growth strategies:
– Posting on LinkedIn once a week
– Using AI to ghostwrite all your content
– Starting a podcast nobody will listen to
– Sponsoring a generic conference or an event
– Buying Facebook/Instagram ads without a strategy
– Producing an uninteresting marketing video nobody will watch
In 2025 you need to be more resourceful than ever to compete for attention.
What the top 1% heads of growth and marketers are doing:
– Treating their marketing function as media ... and attracting attention by designing a clever inbound strategy
– Developing compelling personal brands and narrative arcs that keep others rooting for them
– Building engaged communities that convert those on the fence into customers, and customers into advocates
– Crafting magnetic email funnels and producing newsletters that nurture leads to move them through the funnel
– Capturing mass attention on social media and turning borrowed audiences into owned and paid ones
– Creating amplification networks that get millions of views on launch videos and product announcements
– Producing a negative CAC marketing channel where they get PAID to promote their products
The top operators know how to engineer virality, capture attention, and turn it into customer interest.
What tactics am I missing?
FYI: These are NOT effective growth strategies:
– Posting on LinkedIn once a week
– Using AI to ghostwrite all your content
– Starting a podcast nobody will listen to
– Sponsoring a generic conference or an event
– Buying Facebook/Instagram ads without a strategy
– Producing an uninteresting marketing video nobody will watch
In 2025 you need to be more resourceful than ever to compete for attention.
What the top 1% heads of growth and marketers are doing:
– Treating their marketing function as media ... and attracting attention by designing a clever inbound strategy
– Developing compelling personal brands and narrative arcs that keep others rooting for them
– Building engaged communities that convert those on the fence into customers, and customers into advocates
– Crafting magnetic email funnels and producing newsletters that nurture leads to move them through the funnel
– Capturing mass attention on social media and turning borrowed audiences into owned and paid ones
– Creating amplification networks that get millions of views on launch videos and product announcements
– Producing a negative CAC marketing channel where they get PAID to promote their products
The top operators know how to engineer virality, capture attention, and turn it into customer interest.
What tactics am I missing?
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