Most PMs drown in context from devs, design, stakeholders, and user feedback that changes every 4 hours.
Your brain can't hold this. Stop pretending.
The filtering system that actually works: 🧵
1/ Every junior PM thinks they need to process everything.
Track every Slack thread. Attend every meeting. Read every doc. Respond to every ping.
Reality: 90% of "urgent" context has a 4-hour half-life.
You need better filters, not less chaos.
2/ Most PMs batch emails. Elite PMs batch context.
First hour: Strategic inputs (roadmap, vision, major decisions)
Mid-morning: Dev blockers and design reviews
Early afternoon: Tactical inputs (bugs, features, quick wins)
Late afternoon: Stakeholder updates
End of day: FYI inputs (updates, announcements)
Context switching kills. Batching saves.
3/ Stop using your brain as storage. Start using it as a processor.
Decision log: Every decision, who made it, why
Context queue: Inputs waiting for batch processing
Filter criteria: What gets immediate vs batched attention
Archive system: Where old context lives when needed
Your brain processes. Systems store.
4/ Filtering IS the job.
Not processing everything. Not responding to everything. Filtering.
Developing better filters = growth in the role.
5/ Built 40+ AI prompts that build these filtering systems for you.
But many PMs who claim to have it are using it as an excuse to avoid actual customer research.
I think I know what's the real deal:
Real product sense comes from pattern recognition across thousands of user interactions, not from reading case studies or doing framework exercises.
The PM with 10 years of experience who says "I just know" actually means "I've seen this exact failure mode 47 times before."
The biggest lie in product management: trusting your gut without feeding it data first.
That senior PM who makes seemingly instant good calls has already internalized 500+ customer conversations, watched multiple product cycles play out, run dozens of failed experiments, and burned through every bad assumption at least twice.
If you run product at a small startup, you've probably got a messy Jira board, an unused roadmap tool, and 3 different planning docs.
And you're falling behind every week.
Here's the planning system that actually works when you're small:
⚡️
Most rookie mistake?
If you're a team of 1-3 PMs, you don't need:
- Elaborate roadmap tools
- Complex prioritization frameworks
- Feature scoring systems
- Multi-level initiative tracking
You need speed and clarity. Here's why:
The hard truth:
Your small team can only build 2-3 meaningful things per quarter.
That's it.
No fancy tool will change this fundamental constraint.
(For product leaders: this is why your small-team PMs need different expectations)
Before touching any "product" metrics:
Look at an area you understand well:
• Personal budgeting
• Weight loss tracking
• Any domain where you've used numbers
Study how those metrics work:
• What gets measured
• How they connect
• What indicates success