Google’s new models let us make million-dollar looking ads for brands like Wander.
Copy our entire process for making this ad below 👇🧵
This ad was directed by @TheoDudley!
He wrote this breakdown for us today :D
Concept:
Tim Burton was a big inspiration for Theo growing up. Beetlejuice was a huge reference for this ad. He wanted a high-energy romp that wasn’t scary but never too safe either.
Treatment:
Writer Nate Dern and our clients at Wander had a great script and fun ideas, which we refined into three distinct characters we could continue to revisit and play with.
Treatments help us align on tone and visuals before the greenlight.
Image Generation:
For start frames Theo collaborated with the super talented DDPs Olga Barova and @juliewdesign_ to bring our characters and worlds together.
We use @figma to organize shots and get a bird's eye view. Sometimes it takes hours just to get a single frame perfect.
Animation:
We used all the tools: Veo, Seedance, 11 Labs, Kling, Nano-Banana, Seadream.
@TheoDudley personally contributed performances via Runway, which a voice actor friend dubbed over. The girlfriend's line needed the nuanced performance only Act 2 could deliver.
Revisions:
Kevin Fermini edited this. Our first cut was pretty unhinged (lots of explosions and screaming children) so we aligned back on tone with our client and found a middle ground that kept the fun but stayed appropriate😅.
Keep your eyes out for a possible director's cut!
Veo 3.1 released just as we were ready to launch and so we were able to run a few in 3.1 and compare.
I definitely think it is an improvement over 3.0 but 3.0 still looks great!
Nano Banana was the real winner.
It's so easy to get consistent characters now!
Want to win $10k from Wander? Share your craziest vacation rental nightmare on their post. The most horrifying story wins and gets turned into a video! 👇
Want an insane ad?
Work with our agency, Genre .AI!pjace.beehiiv.com
@juliewdesign_ @figma I couldn't find @olgabrnv's X account but now I did, make sure you follow her and @juliewdesign_! They're some of the best AI DoPs in the world!
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This will let you make a million-dollar full anime episode with CONSISTENT CHARACTERS right now.
Homemade anime will be the biggest trend of 2026.
Millions of new shows will be born next year and here's how they'll do it 👇🧵
Initially, in the first video the character's face wasn't dialed, but this next segment (below) ended up being the right look for our hero.
Sora only outputs 10-15 second clips, so you need to have a way to hack the system for consistency.
In the first video, the initial approach was to take a screenshot of a two-shot that includes both characters; however, this doesn't provide details of both characters' faces, resulting in inconsistent results.
This may be the most unhinged AI commercial we've ever made 🤣
We took some of the most iconic money mistakes in history and showed how Origin's AI advisor might have helped...
Steal our full process + prompts below 👇🧵
Concept:
Origin wanted to show how their AI advisor could’ve saved history’s worst investors, so our writer, Peter Sherer, went big.
He spoofed 2,000 years of bad financial advice, from Pompeii timeshares to Titanic investments to cryptobros.
Treatment:
Our director, Máté Boegi, built a wild treatment to bring each era to life. Marie Antoinette with too much cake. Beanie Baby college funds. Cryptobros on yachts.
Treatments help us get aligned on tone and visuals with the client before the big greenlight.
Our AI ad for David Beckham’s company, IM8, just got 35 million views ONE DAY on IG.
Check out the process for how we made an AI twin of Aryna Sabalenka (#1 tennis player in the world) and then aired it in Times Square for the US Open.
Full prompts and process below 👇🧵
IM8 came to us with a wild idea. They wanted their version of Neo’s “Choice” scene in the Matrix, but centered on their brand ambassador, Aryna.
@natedern crafted a fantastic script, and our director @TheoDudley created a comprehensive treatment to bring it to life.
We then created a Figma board so we could collaborate with our Digital DPs, @bygen_ai and @josh_tep.
Theo created a shotlist, references for each scene and then Bygen and Josh uploaded those images as style references in Midjourney/Gemini and then worked with Gemini to create prompts for each shot.
Prompt:
An extreme close-up of a woman resembling Aryna Sabalenka, framed tightly from mid-forehead to just above the upper lip. Her eyes are cast slightly downward with a calm, contemplative intensity. The lighting is stark and cold but we don't see it's source--icy blue and softly diffused. Cool tones brush across her skin, revealing every pore and lash with subtle clarity. She looks straight at the camera. Her features are strong yet serene, the reflections in her irises hinting at a cold, metallic space beyond. The frame feels atmospheric, cinematic, and intimate--like a pivotal moment in a high-budget sci-fi film.
Ramp hired us to make a zombie-horror ad, and the shoot turned into a NIGHTMARE until we changed one critical thing.
Tons of AI filmmakers make this SAME MISTAKE, but it's easy to fix.
Let me show you how (prompt included) 👇🧵
In the past, I've preached Veo 3 text-to-video, but it was a mistake for this.
It turned out looking like EVERY OTHER Veo 3 video (GENERIC AF)
We did the ad without approvals or storyboards and it cost us a week.
We had to rebuild it from the ground up via a better way.
Text-to-video is bad for larger budget productions because it all comes down to one person in a closet for a week.
You can't do check-ins or much pre-production to get a consistent look.
We brought in @juliewdesign_ to work with our amazing director Dan Packer and they worked together to improve the aesthetic by 100x by using @reveimage and changing the vibe to a cinematic night scene.
We organized everything in @figma to coordinate between Julie, Dan, Lance Cashwell, our producers and the Ramp team.
This was a game-changer for getting on the same page and locking in on a more consistent, cinematic (and scary) aesthetic.
Reve Prompt:
A decomposing female zombie auditor in her mid-50s with matted hair stands menacingly in a hip NYC startup kitchen, captured from a low camera angle. Her female business attire hangs in tatters from her putrid frame. The loft-style kitchen showcases exposed ductwork, subway tile backsplash, open shelving with mason jars, and industrial bar stools. Coffee mugs rest on marble countertops near a rustic fruit basket containing oranges and pears. Pendant lighting casts eerie shadows upward. Cinematic movie still with dramatic low-angle perspective and atmospheric dim lighting.
This entire sci-fi series looks like something from Disney+.
But it's made by ONE GUY, not a studio.
Weekly episodes. Weird aliens. Buddy cop chaos.
Hundreds of millions of views.
Neuralviz just cracked the future of cinema.
Here's the tools he uses 👇🏼🧵
@NeuralViz started creating this series exactly a year ago.
I remember watching these when they had 300 views; I was blown away by how witty the writing is.
I've gotten to know the creator and he's publicly stated that he's been in the industry for years as a writer
His process always starts with a script.
For him, it's about blending the familiar and the foreign to parody existing formats (House Hunters, Unexplained Mysteries, Cops, etc.) and pushing them further in this specific universe.