There is a big secret that no one is talking enough about:
Within 6 months, traditional live-action ads won’t exist.
Here’s how we’re already replacing million-dollar ad campaigns (at a fraction of the time/cost) for big brands like Teriyaki Madness.
Full process below. 👇🧵
Within 6 months, traditional live-action ads won’t exist.
Here’s how we’re already replacing million-dollar ad campaigns (at a fraction of the time/cost) for big brands like Teriyaki Madness.
Full process below. 👇🧵
Directed by @darnparker
Concept:
@teriyakimad wanted to create a fun ad that showed off their delicious food.
Inspired by their tagline “crazy delicious”, our writer Ben Wietmarschen came up with the concept of people literally going mad after eating Teriyaki Madness.
Concept:
@teriyakimad wanted to create a fun ad that showed off their delicious food.
Inspired by their tagline “crazy delicious”, our writer Ben Wietmarschen came up with the concept of people literally going mad after eating Teriyaki Madness.
Treatment:
Dan created a treatment with Matthew Warter, generating initial visuals that matched the tone of the script.
To make sure our client was fully on board, we edited a board-o-matic, which is an edit of temporary visuals to get a feel for the tone and pace of the spot:
Dan created a treatment with Matthew Warter, generating initial visuals that matched the tone of the script.
To make sure our client was fully on board, we edited a board-o-matic, which is an edit of temporary visuals to get a feel for the tone and pace of the spot:
Image Generation:
Matthew Warter helped define the look, then Dan used Nano Banana and heavy Photoshop to match every shot to the real food.
The client sent tons of food pics, and Dan built rotating video references to nail every angle. Photoshop Harmonize saved us big time!
Matthew Warter helped define the look, then Dan used Nano Banana and heavy Photoshop to match every shot to the real food.
The client sent tons of food pics, and Dan built rotating video references to nail every angle. Photoshop Harmonize saved us big time!
Animation:
Dan used Seedance Pro for grounded realism, leaning on Kling 2.5 for action shots. With finely tuned images, he kept prompts simple.
He ran those prompts through Veo 3 for sound and dialogue, added his own with ElevenLabs, then synced everything with @synclabs_so
Dan used Seedance Pro for grounded realism, leaning on Kling 2.5 for action shots. With finely tuned images, he kept prompts simple.
He ran those prompts through Veo 3 for sound and dialogue, added his own with ElevenLabs, then synced everything with @synclabs_so
Edit:
Dan cut everything in Premiere using a board-o-matic as his guide, editing alongside animation to keep flow tight.
He used After Effects for tricky notes, like adding a dog eating a bowl mid-scream scene. Nano Banana handled the stills. Final sound mix by Rob Walker.
Dan cut everything in Premiere using a board-o-matic as his guide, editing alongside animation to keep flow tight.
He used After Effects for tricky notes, like adding a dog eating a bowl mid-scream scene. Nano Banana handled the stills. Final sound mix by Rob Walker.
Big thanks to @teriyakimad and our team at
Writer – Ben Wietmarschen
Director – @darnparker
Image Gen – Matthew Warter & Dan Packer
Edit – Dan Packer
Sound Design & Mix – Rob Walker
Producer – Kris Blackmore
Executive Creative Director – PJ Ace
EP – @tawnyholguin / Brian CiceroGenre.ai
Writer – Ben Wietmarschen
Director – @darnparker
Image Gen – Matthew Warter & Dan Packer
Edit – Dan Packer
Sound Design & Mix – Rob Walker
Producer – Kris Blackmore
Executive Creative Director – PJ Ace
EP – @tawnyholguin / Brian CiceroGenre.ai
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