This might be the most disturbing AI paper of 2025 ☠️
Scientists just proved that large language models can literally rot their own brains the same way humans get brain rot from scrolling junk content online.
They fed models months of viral Twitter data short, high-engagement posts and watched their cognition collapse:
- Reasoning fell by 23%
- Long-context memory dropped 30%
- Personality tests showed spikes in narcissism & psychopathy
And get this even after retraining on clean, high-quality data, the damage didn’t fully heal.
The representational “rot” persisted.
It’s not just bad data → bad output.
It’s bad data → permanent cognitive drift.
The AI equivalent of doomscrolling is real. And it’s already happening.
Full study: llm-brain-rot. github. io
What “Brain Rot” means for machines...
Humans get brain rot from endless doomscrolling: trivial content rewires attention and reasoning.
LLMs? Same story.
Continual pretraining on junk web text triggers lasting cognitive decay.
If you use AI tools like ChatGPT, Claude, Grok or Gemini for business, steal these 12 prompts (they print money if you actually execute them):
1. IDEAL CUSTOMER INTERVIEWS
Prompt:
"You are [my ideal customer persona]. I'm going to pitch you [my offer]. Interview me like a skeptical buyer. Ask 10 hard questions about price, results, competition, and risk. Be brutally honest about why you wouldn't buy."
Run this 5 times. Fix every objection before your real sales calls.
2. OFFER TEARDOWN
Prompt:
"Analyze this offer: [paste your offer]. Rate it 1-10 on: clarity, perceived value, urgency, risk reversal, and differentiation. Then rewrite it to score 10/10 in each category."
I did this with my consulting offer. Conversion jumped from 18% to 41%.
After using Claude for 1,200+ hours of research across AI papers, market analysis, and competitive intelligence, I use these 10 prompts that turn Claude into a research assistant that's better than a McKinsey researcher, and the last prompt is so powerful I almost didn't share it:
1. Multi-source research synthesizer
Analyzes 10+ sources simultaneously and finds patterns human researchers miss
Prompt:
You are a research synthesis expert. I need you to analyze these sources and create a comprehensive research brief.
SOURCES: [paste URLs, papers, or text]
ANALYSIS FRAMEWORK: 1. Extract core arguments from each source 2. Identify agreements, disagreements, and gaps 3. Map causal relationships between findings 4. Highlight methodological strengths/weaknesses 5. Synthesize into unified thesis
OUTPUT FORMAT:
- Executive Summary (3 sentences)
- Key Findings (ranked by evidence strength)
- Contradictions & Why They Exist
- Research Gaps Worth Exploring
- Actionable Insights
Be brutally honest about weak evidence. Cite specific passages with [Source X, Para Y] format.
2. Competitive intelligence deep dive
Reverse-engineers competitor strategy from public data like an ex-intelligence analyst
Prompt:
You are a competitive intelligence analyst who worked at McKinsey and the CIA. Analyze this company/product and reveal their strategic playbook.
INVESTIGATE: 1. Revenue model mechanics (how money actually flows) 2. Customer acquisition strategy (inferred from hiring, positioning) 3. Technology moats (patents, architecture, vendor lock-in) 4. Strategic vulnerabilities (dependencies, market risks) 5. Next 12-month roadmap (predicted from signals)
EVIDENCE REQUIREMENTS:
- Link every claim to specific public data point
- Distinguish facts from inferences (mark inferences with *)
- Assign confidence scores (High/Medium/Low) to predictions
OUTPUT: Intelligence brief a VC would pay $50K for.
UC San Diego studied how pros actually use AI coding tools.
They don't vibe. They control.
Meanwhile: mass produced code nobody can debug, maintain, or explain.
@verdent_ai built the fix. Here's what the research shows:
The data is brutal:
→ Developers using AI are 19% SLOWER (while thinking they're faster)
→ Stack Overflow 2025: AI trust crashed from 43% to 33%
→ Pros NEVER let AI handle more than 5-6 steps before validating
The ones getting results aren't prompting and praying.
They're planning first.
Here's the trap everyone falls into:
"build me a login system"
AI: sure! *generates 400 lines*
You: looks right!
6 weeks later: API keys exposed, auth bypassed, database chaos.
The AI wasn't wrong.
YOU were wrong for never defining what "login" actually meant.
You can now run full competitive market analysis using Claude.
Here are the 10 prompts I use instead of hiring consultants:
1/ LITERATURE REVIEW SYNTHESIZER
Prompt:
"Analyze these 20 research papers on [topic]. Create a gap analysis table showing: what's been studied, what's missing, contradictions between studies, and 3 unexplored opportunities."
I fed Claude 47 papers on AI regulation.
It found gaps 3 human researchers missed.
2/ COMPETITIVE INTELLIGENCE SCANNER
Prompt:
"Visit [competitor websites]. Extract: pricing tiers, feature comparisons, positioning strategy, target audience, and gaps in their offering we could exploit."
Saved me 12 hours of manual competitive analysis.
Claude even caught pricing they buried in FAQ pages.
After 3 years of using Claude, I can say that it is the technology that has revolutionized my life the most, along with the Internet.
So here are 10 prompts that have transformed my day-to-day life and that could do the same for you:
1. Research
Mega prompt:
You are an expert research analyst. I need comprehensive research on [TOPIC].
Please provide: 1. Key findings from the last 12 months 2. Data and statistics with sources 3. Expert opinions and quotes 4. Emerging trends and predictions 5. Controversial viewpoints or debates 6. Practical implications for [INDUSTRY/AUDIENCE]
Format as an executive brief with clear sections. Include source links for all claims.
Additional context: [YOUR SPECIFIC NEEDS]
2. Writing white papers
Mega prompt:
You are a technical writer specializing in authoritative white papers.
Write a white paper on [TOPIC] for [TARGET AUDIENCE].
Structure:
- Executive Summary (150 words)
- Problem Statement with market data
- Current Solutions and their limitations
- Our Approach/Solution with technical details
- Case Studies or proof points
- Implementation framework
- ROI Analysis
- Conclusion and Call to Action