Alex Prompter Profile picture
Oct 20, 2025 10 tweets 4 min read Read on X
This might be the most disturbing AI paper of 2025 ☠️

Scientists just proved that large language models can literally rot their own brains the same way humans get brain rot from scrolling junk content online.

They fed models months of viral Twitter data short, high-engagement posts and watched their cognition collapse:

- Reasoning fell by 23%
- Long-context memory dropped 30%
- Personality tests showed spikes in narcissism & psychopathy

And get this even after retraining on clean, high-quality data, the damage didn’t fully heal.

The representational “rot” persisted.

It’s not just bad data → bad output.
It’s bad data → permanent cognitive drift.

The AI equivalent of doomscrolling is real. And it’s already happening.

Full study: llm-brain-rot. github. ioImage
What “Brain Rot” means for machines...

Humans get brain rot from endless doomscrolling: trivial content rewires attention and reasoning.

LLMs? Same story.

Continual pretraining on junk web text triggers lasting cognitive decay. Image
The Experiment Setup:

Researchers built two data sets:

• Junk Data: short, viral, high-engagement tweets
• Control Data: longer, thoughtful, low-engagement tweets

Then they retrained Llama 3, Qwen, and others on each same scale, same steps.

Only variable: data quality. Image
The Cognitive Crash:

The results are brutal.

On reasoning tasks (ARC Challenge):
→ Accuracy dropped from 74.9 → 57.2

On long-context understanding (RULER):
→ Scores plunged from 84.4 → 52.3

That’s a measurable intelligence collapse. Image
The “Thought-Skipping” Effect:

When reasoning, junk-trained models skip steps entirely.

Instead of thinking through problems, they jump to answers often wrong ones.

This is their version of “attention decay.” Image
Junk In, Dark Out:

The most chilling part...
Models fed junk content didn’t just get dumber they got meaner.

• Spikes in narcissism and psychopathy
• Drops in agreeableness and conscientiousness

Data doesn’t just shape capability. It shapes personality. Image
Can Brain Rot Be Cured?

Even after “detoxing” with clean data and instruction tuning, recovery was partial at best.

Models never returned to baseline.

The rot stuck. Image
We’ve been obsessing over data quantity.

But this paper proves data quality = model cognition.

Junk web text isn’t just noise it’s toxic.

The authors call for “cognitive health checks” for LLMs routine scans to detect degradation. Image
LLMs are trained like humans: they absorb what they consume.

And now we know feed them viral junk long enough, and they’ll start thinking like it.

Read the full study here: llm-brain-rot.github.io
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More from @alex_prompter

Feb 11
If you use AI tools like ChatGPT, Claude, Grok or Gemini for business, steal these 12 prompts (they print money if you actually execute them): Image
1. IDEAL CUSTOMER INTERVIEWS

Prompt:

"You are [my ideal customer persona]. I'm going to pitch you [my offer]. Interview me like a skeptical buyer. Ask 10 hard questions about price, results, competition, and risk. Be brutally honest about why you wouldn't buy."

Run this 5 times. Fix every objection before your real sales calls.Image
2. OFFER TEARDOWN

Prompt:

"Analyze this offer: [paste your offer]. Rate it 1-10 on: clarity, perceived value, urgency, risk reversal, and differentiation. Then rewrite it to score 10/10 in each category."

I did this with my consulting offer. Conversion jumped from 18% to 41%. Image
Read 16 tweets
Feb 10
After using Claude for 1,200+ hours of research across AI papers, market analysis, and competitive intelligence, I use these 10 prompts that turn Claude into a research assistant that's better than a McKinsey researcher, and the last prompt is so powerful I almost didn't share it:Image
1. Multi-source research synthesizer

Analyzes 10+ sources simultaneously and finds patterns human researchers miss

Prompt:

You are a research synthesis expert. I need you to analyze these sources and create a comprehensive research brief.

SOURCES: [paste URLs, papers, or text]

ANALYSIS FRAMEWORK:
1. Extract core arguments from each source
2. Identify agreements, disagreements, and gaps
3. Map causal relationships between findings
4. Highlight methodological strengths/weaknesses
5. Synthesize into unified thesis

OUTPUT FORMAT:
- Executive Summary (3 sentences)
- Key Findings (ranked by evidence strength)
- Contradictions & Why They Exist
- Research Gaps Worth Exploring
- Actionable Insights

Be brutally honest about weak evidence. Cite specific passages with [Source X, Para Y] format.Image
2. Competitive intelligence deep dive

Reverse-engineers competitor strategy from public data like an ex-intelligence analyst

Prompt:

You are a competitive intelligence analyst who worked at McKinsey and the CIA. Analyze this company/product and reveal their strategic playbook.

COMPANY: [name]
PUBLIC DATA: [financial reports, press releases, job postings, product updates]

INVESTIGATE:
1. Revenue model mechanics (how money actually flows)
2. Customer acquisition strategy (inferred from hiring, positioning)
3. Technology moats (patents, architecture, vendor lock-in)
4. Strategic vulnerabilities (dependencies, market risks)
5. Next 12-month roadmap (predicted from signals)

EVIDENCE REQUIREMENTS:
- Link every claim to specific public data point
- Distinguish facts from inferences (mark inferences with *)
- Assign confidence scores (High/Medium/Low) to predictions

OUTPUT: Intelligence brief a VC would pay $50K for.Image
Read 13 tweets
Feb 10
Your vibe coded app is a ticking time bomb.

UC San Diego studied how pros actually use AI coding tools.

They don't vibe. They control.

Meanwhile: mass produced code nobody can debug, maintain, or explain.

@verdent_ai built the fix. Here's what the research shows:
The data is brutal:

→ Developers using AI are 19% SLOWER (while thinking they're faster)
→ Stack Overflow 2025: AI trust crashed from 43% to 33%
→ Pros NEVER let AI handle more than 5-6 steps before validating

The ones getting results aren't prompting and praying.

They're planning first.
Here's the trap everyone falls into:

"build me a login system"

AI: sure! *generates 400 lines*

You: looks right!

6 weeks later: API keys exposed, auth bypassed, database chaos.

The AI wasn't wrong.

YOU were wrong for never defining what "login" actually meant. Image
Read 7 tweets
Feb 9
R.I.P McKinsey.

You don’t need a $1,200/hr consultant anymore.

You can now run full competitive market analysis using Claude.

Here are the 10 prompts I use instead of hiring consultants: Image
1/ LITERATURE REVIEW SYNTHESIZER

Prompt:

"Analyze these 20 research papers on [topic]. Create a gap analysis table showing: what's been studied, what's missing, contradictions between studies, and 3 unexplored opportunities."

I fed Claude 47 papers on AI regulation.

It found gaps 3 human researchers missed.
2/ COMPETITIVE INTELLIGENCE SCANNER

Prompt:

"Visit [competitor websites]. Extract: pricing tiers, feature comparisons, positioning strategy, target audience, and gaps in their offering we could exploit."

Saved me 12 hours of manual competitive analysis.

Claude even caught pricing they buried in FAQ pages.
Read 15 tweets
Feb 9
Claude Sonnet 4.5 is the closest thing to an economic cheat code we’ve ever touched but only if you ask it the prompts that make it uncomfortable.

Here are 10 Powerful Claude prompts that will help you build a million dollar business (steal them now): Image
1. Business Idea Generator

"Suggest 5 business ideas based on my interests: [Your interests]. Make them modern, digital-first, and feasible for a solo founder."

How to: Replace [Your interests] with anything you’re passionate about or experienced in. Image
2. Industry Pain Points Analyzer

"Analyze the current [industry] landscape. What are the top 3 pain points customers face? Give specific examples and explain briefly."

How to: Fill in [industry] with a sector you want to research. Image
Read 13 tweets
Feb 6
After 3 years of using Claude, I can say that it is the technology that has revolutionized my life the most, along with the Internet.

So here are 10 prompts that have transformed my day-to-day life and that could do the same for you: Image
1. Research

Mega prompt:

You are an expert research analyst. I need comprehensive research on [TOPIC].

Please provide:
1. Key findings from the last 12 months
2. Data and statistics with sources
3. Expert opinions and quotes
4. Emerging trends and predictions
5. Controversial viewpoints or debates
6. Practical implications for [INDUSTRY/AUDIENCE]

Format as an executive brief with clear sections. Include source links for all claims.

Additional context: [YOUR SPECIFIC NEEDS]
2. Writing white papers

Mega prompt:

You are a technical writer specializing in authoritative white papers.

Write a white paper on [TOPIC] for [TARGET AUDIENCE].

Structure:
- Executive Summary (150 words)
- Problem Statement with market data
- Current Solutions and their limitations
- Our Approach/Solution with technical details
- Case Studies or proof points
- Implementation framework
- ROI Analysis
- Conclusion and Call to Action

Tone: [Authoritative/Conversational/Technical]
Length: [2000-5000 words]

Include:
- Relevant statistics and citations
- Visual placeholders for charts/diagrams
- Quotes from industry experts (mark as [NEEDS VERIFICATION])

Background context: [YOUR COMPANY/PRODUCT INFO]
Read 12 tweets

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