A founder just said "I've never seen SEO this organized" after we built his SOPs in 2 weeks.

We turned SEO from mystery guessing game into repeatable machine.

Here's how we systemize local SEO so any team can execute consistently 👇
Why most businesses treat SEO like dark magic?

No documented process, just random tactics when they remember.

Different results every month with zero idea what caused changes.

Team doesn't know what to do or when to do it.

"SEO expert" leaves and all knowledge walks out the door.

It's chaos masquerading as strategy.
What we built for this client in 2 weeks:

Complete SOPs documenting every SEO task with clear ownership.

Weekly checklist: citation audits, content publishing, link outreach, review management.

Monthly review process tracking rankings, traffic, conversion metrics.

Training materials so any team member can execute without guessing.

Clear tasks, clear ownership, clear results.
The transformation from mystery to machine...

Before: Client had no idea what SEO work was happening or why.
After: Every task scheduled, assigned, and measurable with defined outcomes.

Before: Results felt random and unpredictable month to month.
After: Consistent process producing consistent growth they can forecast.
SEO became repeatable system, not consultant dependency.

That's how you turn SEO from expensive guessing game into predictable growth system.

Document the process. Assign the ownership. Measure the results. Remove the mystery.
We bring the VA. You keep building the vision.


👉 Book a free discovery call today!

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More from @_toddanderson

Oct 29
Someone I know just dropped from page 1 to page 4 on Google last week because they changed phone numbers.

Didn't update it everywhere. Now losing 80% of their local traffic.

Here's the simple NAP mistake destroying local businesses monthly 👇
Crushing it on page 1 for all local roofing searches in their city.

Changed phone numbers for better tracking system.

Updated website and Google Business Profile only.

Forgot about 47 other citation sites with old number.

Within 2 weeks: Rankings tanked from positions 1-3 to page 4. Calls dried up overnight.
Google uses NAP consistency (Name, Address, Phone) as primary trust signal for local businesses.

When your info doesn't match across platforms, Google assumes you're either closed, moved, or unreliable.

Inconsistent citations trigger algorithmic distrust that kills rankings instantly.

Your competitors with perfect NAP consistency leapfrog you while you're confused what happened.
Read 7 tweets
Oct 14
We found a 2-year-old thread getting 5,000 searches/month for "best plumber [my city]."

Reddit threads are outranking million-dollar SEO campaigns. We are exploiting it hard.

Took control in 10 minutes. Here's how 👇
The opportunity hiding in plain sight?

Reddit ranks for everything now. Google trusts it blindly. AI scrapes it for answers.

Old threads about local services? Pure gold nobody's mining.
Our process for thread domination?

Find old local recommendation threads.

Add valuable comment with client mention.

Get a few strategic upvotes.

Watch it rise to top comments.

Total cost: $0. Total time: 10 minutes.
Read 6 tweets
Oct 8
My family friend's diesel shop went from empty to booked solid through winter.

No ads. No social media. Just fixed their Google presence.

Now they're turning away work. Here's the 90-day transformation 👇
The problem: "Diesel repair" had 20 competitors.

The solution: "Diesel injector repair [city]" had zero.

We found 20 keywords like this. Built pages for each. Dominated searches nobody else was targeting.
The technical fixes that mattered?

We restructured site for local intent.

We fixed their Google Business Profile.

Built neighborhood service pages.

Made their phone number HUGE.

Basic stuff everyone ignores.
Read 5 tweets
Oct 8
Most agencies die at $25k/month because they hire backwards.

I hit $50k/month while working full-time because I hired a manager first, not a doer.

The counterintuitive playbook that 5x'd my growth 👇
Everyone's first hire: A VA to "help with tasks"

Result: You become their manager.

Now you have TWO jobs instead of one.

Congrats, you played yourself.
My first hire: An operations manager

Cost more? Yes. Freed me completely? Also yes.

They hired the VAs. Trained them. Managed them. Built the systems.

I just close deals.
Read 7 tweets
Oct 6
Client called panicking: "SEO isn't working!" They had 500 visitors. Zero calls.

Checked their site. Found 47 conversion killers.

Fixed them in 2 days. Calls started flooding in. No new traffic needed.

Here's the money-making shortcut everyone misses 👇
Everyone thinks SEO ROI takes 6 months. Wrong.

The fastest wins come from converting the traffic you already have.

Most sites convert at 0.5%. Good ones hit 5%. That's a 10x difference without touching rankings.
The conversion killers we fix first?

Sites that look sketchy (instant bounce).
Hidden phone numbers (why make it hard?).
Zero trust signals (no reviews visible).
Confusing service pages (information dumps, not sales pages).

Fix these. Watch leads multiply overnight.
Read 6 tweets
Oct 6
If Google deleted the map pack tomorrow, 90% of local SEO agencies would go bankrupt.

Not me. I'd have clients dominating by lunch.

Here's the doomsday playbook nobody wants to discuss 👇
Map pack dies? Good.

Time to activate the real local signals...

Yelp domination (where boomers still search)

Bing Places (20% market share, zero competition)

Local PR hits (newspapers still rank)

Podcast mentions (AI scrapes everything)

Community partnerships (real-world trust)
Here's what agencies don't understand...

Google isn't local SEO. Google is ONE CHANNEL of local SEO.

Smart businesses build omnipresence.

Monkeys build map pack dependence.
Read 7 tweets

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