A founder just said "I've never seen SEO this organized" after we built his SOPs in 2 weeks.

We turned SEO from mystery guessing game into repeatable machine.

Here's how we systemize local SEO so any team can execute consistently 👇 Why most businesses treat SEO like dark magic?

No documented process, just random tactics when they remember.

Different results every month with zero idea what caused changes.

Team doesn't know what to do or when to do it.

"SEO expert" leaves and all knowledge walks out the door.

It's chaos masquerading as strategy.

Someone I know just dropped from page 1 to page 4 on Google last week because they changed phone numbers.

Didn't update it everywhere. Now losing 80% of their local traffic.

Here's the simple NAP mistake destroying local businesses monthly 👇 Crushing it on page 1 for all local roofing searches in their city.

Changed phone numbers for better tracking system.

Updated website and Google Business Profile only.

Forgot about 47 other citation sites with old number.

Within 2 weeks: Rankings tanked from positions 1-3 to page 4. Calls dried up overnight.

We found a 2-year-old thread getting 5,000 searches/month for "best plumber [my city]."

Reddit threads are outranking million-dollar SEO campaigns. We are exploiting it hard.

Took control in 10 minutes. Here's how 👇 The opportunity hiding in plain sight?

Reddit ranks for everything now. Google trusts it blindly. AI scrapes it for answers.

Old threads about local services? Pure gold nobody's mining.

My family friend's diesel shop went from empty to booked solid through winter.

No ads. No social media. Just fixed their Google presence.

Now they're turning away work. Here's the 90-day transformation 👇 The problem: "Diesel repair" had 20 competitors.

The solution: "Diesel injector repair [city]" had zero.

We found 20 keywords like this. Built pages for each. Dominated searches nobody else was targeting.

Most agencies die at $25k/month because they hire backwards.

I hit $50k/month while working full-time because I hired a manager first, not a doer.

The counterintuitive playbook that 5x'd my growth 👇 Everyone's first hire: A VA to "help with tasks"

Result: You become their manager.

Now you have TWO jobs instead of one.

Congrats, you played yourself.

Client called panicking: "SEO isn't working!" They had 500 visitors. Zero calls.

Checked their site. Found 47 conversion killers.

Fixed them in 2 days. Calls started flooding in. No new traffic needed.

Here's the money-making shortcut everyone misses 👇 Everyone thinks SEO ROI takes 6 months. Wrong.

The fastest wins come from converting the traffic you already have.

Most sites convert at 0.5%. Good ones hit 5%. That's a 10x difference without touching rankings.

If Google deleted the map pack tomorrow, 90% of local SEO agencies would go bankrupt.

Not me. I'd have clients dominating by lunch.

Here's the doomsday playbook nobody wants to discuss 👇 Map pack dies? Good.

Time to activate the real local signals...

Yelp domination (where boomers still search)

Bing Places (20% market share, zero competition)

Local PR hits (newspapers still rank)

Podcast mentions (AI scrapes everything)

Community partnerships (real-world trust)

We just deployed the "unholy trinity" of local SEO. Client went from invisible to everywhere in 6 weeks.

Multiple GBPs + local links + Reddit threads = Complete market domination.

The stack your competitors pray you never discover 👇 1- Strategic GBP placement

4 verified locations across the city. Each capturing 20-mile radius. North, South, East, West covered.

Result: 4x the visibility from proximity alone.

Used to beg businesses making $100k/year to pay me $2k/month.

Now I charge $10k upfront to companies doing $5M+.

The shift that 10x'd my income overnight 👇 The painful truth about small clients?

$2k/month is their entire marketing budget

Every invoice is a battle

They nickel-and-dime everything

One bad month = cancelled contract

You're not building a business. You're babysitting broke dreamers.

Verified a Google Business Profile from a conference room. It's generated 500+ calls and counting.

Google says you need a permanent location. I proved them wrong.

The verification hack that still works in 2025 👇 The setup was beautiful...

Rented conference room for 4 hours ($150).

Created temporary signage ($50).

Took verification photos.

Submitted to Google.

Approved in 48 hours.

Ranked a roofer from invisible to #1 in the 3-pack in 72 hours.

No content. No backlinks. Just one redirect they didn't know they needed.

Here's the goldmine most businesses are sitting on 👇 Client had 3 old domains from previous rebrandings. Just sitting there. Collecting dust.

Checked their backlinks. Years of authority just rotting.

One 301 redirect later? Instant #1 for "roofing [city name]."

If I had to run my own SEO campaign as a business owner, this is EXACTLY how I would do it: 1 - I’d get a GBP with a physical address on it.

For a guide, see this mega post I did on verifying them remotely.

The goal is to get 4-5 of these in time, but one will do for now.

Physical address is a must, there's no way around it.

We just got a remote cleaning business verified in under two weeks yesterday.

Here’s EXACTLY how we did it: 1 - We looked for office space spaces for lease in the city, near highly affluent areas.

Local SEO is proximity based, get as close to those high paying customers as possible from day one.

We found 4 locations in the city that we could use, and went after the easiest one. This is what the location had:

- A location for permanent looking signage on the office space and exterior of the building
- Enough office space to look legit with various supplies
- A mailable physical address that was on Google
- Other prominent landmarks and businesses around it

This black hat local SEO trick I’m going to show you trumps nearly all other techniques.

Businesses leap in rankings from this.

Warning: This is NOT for amateurs - try at your own risk.

(Bookmark for later) 👇 1 - Why this works

Google maps is a proximity, maps based algorithm, tied to proximity based searches and locations.

This means that Google is looking at location specific rankings factors and user engagements within the maps ecosystem.

This includes driving directions, and tracked time spent at locations.

These can be manipulated by increasing local specific traffic to these locations….

Ranking local pages without backlinks?

Most "experts" say it's impossible.

I helped a local business rank last quarter without a single backlink.

Here's the simple 3-step system: 1. Local Page Setup

Add your city name in the title, H1, and meta tags.

Generally speaking, you want to omit your main location from your location pages since that will be your home page. Don’t get hit with spam penalties here.

One those location pages, use content that mentions local areas, link between service pages, and embed a Google Map on the page.

Bonus: Add specific NAP on the footer or in a modal on each service are page for each GMB you have. Keep these consistent!

Small business owners love spending $1000s on SEO...

But miss one of the easiest SEO wins that they can build themselves:

Local backlinks.

Here's what nobody tells you, and how you can gain an edge TODAY: Google LOVES local relevance. A backlink from your community newspaper is worth more than 10 random blog links.

- First method: Sponsor local events.

You can sponsor any youth sports team in exchange for local YMCA links, or other sports organizations.

School fundraisers are an easy one too. Sponsor something like a Jog-A-Thon, family bingo night, punch cards etc.

Have a local Thursday night music festival? Get a link and sponsor a month or two, it shouldn’t cost much.

Today I'm open sourcing our most recent (and successful) SEO strategy 👀

- 16DR added in 6 months 📈
- 300% SERP traffic growth 💸
- 48% YoY GMB growth 🔥

You're leaving money on the table by not reading this...

Here's EXACTLY how we did it 👇 1 - We targeted terms that bring in rev, versus vanity metrics.

By doing so, we put green in our clients' pocket, not on vanity local dominator scans 🤷‍♂️

Let's look at the GMB performance tab...

Optimizing for "near me" terms is difficult in SEO.

But - It offers the highest ROI.

They're by far the most searched terms on GMBs 👀

Here's 8 tips on how we ranked this business for a "near me" term in 2024 👇 1 - First off, why "near me"?

These near me terms are what comes to mind when people search for on Google Maps.

It's a maps based application, of course people are thinking about location specific searches.

It's often the most searched terms aside from branded searches on the GMB.

Ensure you are targeting your core service on the GMB when trying to rank for your keywords.

Otherwise - You're running in the wrong direction.

But, this makes them the most competitive as well... So how can we win these?

How to find agency-quality backlinks for the business for FREE.

Use this to steal your competition's exact strategy in minutes of research.

(bookmark for later)

A 🧵👇 1 - Find your top 3 to 4 competitors in the SERPs

Punch in your exact location specific keywords and search on Google.

Grab the top ranked local businesses, omitting the national chains (for now)

My brand new agency is ranked at spot 2.5 on average now.

I started working on my placement only 5 months ago.

Copy what I did if you're in a local service business.

5 things I did to achieve this: 1 - Stack reviews.

I sound like a broken record reiterating this but not enough business owners do this.

Provide a superior product, deliver great customer service, and ask once they are 100% satisfied.

Bonus Tip - Ask for a 5 star review, not just any old review.