Thread by @saimagnate

the 7 emotional templates for viral faceless scripts and how and where to use them:

the curiosity burn [slow tension]

you start with an impossible question, then delay the answer as long as possible

this template feeds on discomfort

people hate open loops, and curiosity is just pain disguised as interest

structure:
setup: plant the mystery
tease: reveal small clues
payoff: give the answer late but make it satisfying
reflection: connect it to something bigger

the curiosity burn works best for history, crime, and tech mystery channels

the longer you can sustain tension without breaking logic, the deeper the retention curve

the confession arc [guilt → redemption]

you start with a mistake
you admit it, relive it, then show how it changed everything

it doesn’t matter if it’s real or dramatized, the key is emotional honesty

viewers bond through vulnerability even when it’s scripted

structure:
admission: reveal flaw or regret
chaos: relive the consequence
clarity: what shifted your mindset
redemption: the final outcome

this works in every niche because guilt is universal

it builds empathy fast

the collapse and rebuild [shock → despair → triumph]

this is the dopamine rollercoaster

it gives the viewer an emotional high, takes it away, then gives it back stronger

people crave this rhythm because it mirrors real life

structure:
rise: success or stability
collapse: everything breaks
abyss: hopelessness
rebuild: breakthrough moment

use this when you want long-term emotional payoff

it’s the backbone of documentary-style storytelling

the injustice loop [rage → curiosity → relief]

you trigger anger, keep feeding it, then release it with justice or explanation

the human brain locks in when something feels unfair

that’s why scandal, fraud, and exposure videos explode

structure:
trigger: show the unfair event
fuel: add context that worsens it
twist: hidden truth emerges
closure: resolution or revenge

rage is engagement fuel, just make sure the release gives viewers satisfaction

the obsession loop [awe → confusion → revelation]

this one targets intellectual excitement

it makes people feel like they’re uncovering a secret

the best creators in tech, science, and design use this without even realizing it

structure:
hook: something unbelievable
detail: feed the obsession with data
twist: reveal hidden meaning
closure: connect it to human behavior

you make the viewer feel smart for watching

they’ll binge because they want that feeling again

the belonging trigger [loneliness → validation]

this template is emotional glue

you talk directly to the viewer’s isolation, then show them a group, movement, or identity that gets it

every cult community online uses this exact emotional architecture

structure:
isolation: highlight the pain
recognition: describe it with precision
invitation: show that others feel the same
unity: offer a way out together

you’re naming the emotion they couldn’t articulate

that’s why they trust you

the dark mirror [fascination → fear → reflection]

you show something extreme or disturbing, but not for shock, for introspection

it’s why people love crime, cult, and dystopia channels

structure:
fascination: strange behavior or event
escalation: moral or emotional breakdown
climax: irreversible moment
reflection: “could i become this?”

this template triggers existential emotion

people remember it because it makes them feel seen and scared at the same time

if you understand the feeling you’re building toward, you can script it backwards

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