● No natural resources
● High unemployment
● GDP per capita = $516
● Crime, dirt, and disease were everywhere
● It had fewer toilets than many Indian villages
But in just one generation, it became:
● 3rd cleanest city in the world
● 1st in Asia for sanitation
● 2nd lowest crime rate globally
● Among the wealthiest nations per capita
How did this miracle happen?
How Lee Kuan Yew turned Singapore into the cleanest city on Earth and what we can learn from it.
Bookmark and retweet this thread to revisit it later
Lee Kuan Yew wasn’t just a Prime Minister.
He was the CEO of Singapore Inc.
And his obsession wasn’t just with GDP—it was with dignity.
He believed cleanliness was a precondition for development.
Not the result.
While the world obsessed over policies, Lee obsessed over psychology.
He said:
“If you want to change a nation, change how its people feel about their surroundings.”
That’s exactly what he did.
Step 1: Shame Was a Strategy
Lee made littering a crime—but he also made it a source of shame.
In the 1970s, public campaigns ran with slogans like:
● “Be Ashamed to Litter”
● “Use your hands to keep your country clean”
● “Cleanliness is next to godliness—and patriotism”
This wasn’t just policy—it was nation branding.
Singaporeans weren’t just citizens. They were custodians.