Thread by @MercureCopy

Everyone keeps asking me for my best Copywriting prompts…

…

FINE.

Here they are. All of them. The ones that’ll actually make you irreplaceable.

A thread.

Prompt 1:

Read your Copy and ask yourself:

“Does this actually work, or does it merely look like Copy that works?

Am I solving the problem or just checking boxes?

If I had to bet my own money on this converting, would I?”

“But Merc, this isn’t a ChatGPT prompt!!”

Damn right it isn’t.

These are prompts for YOU.

Prompts to build your character and develop those traits:

• Discernment
• Excellence
• Curiosity
• Resilience

The exact things that’ll outlast any AI prompt.

Because AI makes everyone sound the same.

Which is why the Copywriters who stand out won’t be the ones with the best prompts.

They’ll be the ones who’ve built their character.

The ones who’ve developed those traits AI can’t replicate.

Were you hoping for ChatGPT prompts you can copy & paste?

If so this thread is not for you. Feel free to bounce. No hard feelings.

But if you’re here to build a career that outlasts every AI update…

Keep reading.

Alright, back to prompt 1.

This one is about discernment. Developing the expertise to actually judge quality.

To know if your Copy will work or just looks like Copy that works. To evaluate AI’s output. To tell good from garbage.

This is something many “Copywriters” skip today.

They ask ChatGPT to “write like Gary Halbert,” to “make no mistakes” but they have no idea whether the output is actually good or not.

They haven’t studied enough, they haven’t practiced enough…

They’re relying on AI way too much.

But if you actually take the time to study the art and science of Copywriting… If you analyze winning campaigns… If you actually write…

You develop this discernment.

And you end up miles ahead.

Now for prompt 2:

Look at your Copy again and ask yourself...

“Can I make it better?

If yes, why am I settling?

What’s stopping me from improving it right now?”

Most Copywriters finish and ship.

Done is done, right?

But everyone can generate “good enough” in 30 seconds now.

So good enough doesn’t cut it anymore.

Going the extra mile when others stop wins.

Prompt 3:

Ask yourself...

“When’s the last time I learned something outside Copywriting?

Do I read anything besides marketing? Do I notice how strangers talk? Do I pay attention to what makes me stop scrolling?”

The best Copywriters are surprisingly aware of their environment.

They stay curious about everything.

They notice how people speak. They read novels. They watch what makes people care.

You can’t understand people if you only study marketing.

AI learns from marketing content and sales pages.

But you can learn from almost anything, anywhere.

Conversations. Books. Watching why someone bought something.

But most Copywriters overlook this and stick to the same Copywriting books.

Prompt 4:

“If I knew I’d succeed in 5 years and have everything I want…

...the career, the money, the freedom...

…would I quit today?

If no, why does it matter if I’m not seeing results right now?”

Most people quit Copywriting not because they’re bad at it…

…but because they can’t handle not being good straight away.

I understand, it sucks to see your Copy flop and to be rejected or ghosted by prospects.

But resilience gets you through that.

There you go, those are the 4 character traits that’ll make you irreplaceable:

• Discernment
• Excellence
• Curiosity
• Resilience

But there’s something else you need to be aware of.

The role of a Copywriter is changing.

You’re not just writing words anymore.

You’re organizing. Strategizing. Thinking about the entire system.

The best Copywriters today understand marketing, funnels, sales psychology.

They know how offers work. They spot where things break before writing anything.

Those skills are learnable.

You can study marketing. You can learn funnel mechanics and sales psychology.

But combined with those 4 character traits?

Now THAT is when you become genuinely irreplaceable.

Because plenty of people will learn the technical stuff.

But how many will have the discernment to judge quality?

The discipline to push past “good enough”?

The curiosity to keep learning?

The grit to keep going?

Not many.

And THAT is your edge.

Now look, I’m not saying avoid AI. By all means, use it.

Learn how to prompt it properly. Speed up your research. Generate variations faster. Automate repetitive tasks.

All of that makes you more efficient.

But don’t confuse efficiency with mastery.

AI makes you faster.

It doesn’t make you better at judging quality, pushing excellence, staying curious, or handling setbacks.

You need to build those traits yourself.

Many people will use AI to skip the hard work.

Write faster so they don’t have to learn…

Generate ideas so they don’t have to think…

Produce more so they don’t have to make each piece better…

The Copywriters who win will use AI differently.

To free up time for deeper thinking.

To handle boring tasks so they can focus on what matters.

To be productive without sacrificing the character development that makes them valuable.

Because in a few years…

…everyone will have access to the same AI.

So what will separate you from the rest?

The character you spent years building.

The traits AI can’t get close to no matter how good it gets.

So yeah…

…use AI.

Get efficient with it. Make it work for you.

But DO NOT lose sight of what actually matters long term: building character that makes you irreplaceable.

Because THAT is how you outlast AI.

Use the 4 prompts in this thread every day.

• Build discernment by studying real campaigns and practicing

• Push for excellence when everyone else stops at good enough

• Stay curious about the world, not just marketing

• Keep going when it's hard

Those are your edge.

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