Everyone keeps asking me for my best Copywriting prompts…

…

FINE.

Here they are. All of them. The ones that’ll actually make you irreplaceable.

A thread. Prompt 1:

Read your Copy and ask yourself:

“Does this actually work, or does it merely look like Copy that works?

Am I solving the problem or just checking boxes?

If I had to bet my own money on this converting, would I?”

Most Copywriters are preparing for obsolescence without realizing it.

They're collecting frameworks while AI executes them faster than any human ever could.

This thread will show you how to stay relevant. For the past decade, frameworks made copywriting feel manageable.

AIDA, PAS, BAB…

These formulas gave structure to chaos.

They made the craft feel learnable, teachable, and repeatable.

And they worked when execution speed depended solely on the writer.

Then AI entered the picture…

Most Copywriters underestimate awareness levels.

They think they only apply to their sales pages.

But they go well beyond that.

A thread. But before we get into it, let’s cover the basics to make sure we’re on the same page.

(Jump to Tweet #7 if you're advanced and don't want the crash course)

Decades ago, Copywriting-legend Eugene Schwartz noticed something that seems obvious once you see it.

People do not exist at a single point of understanding.

They’re scattered across a spectrum – from those who’ve never heard of you to those ready to buy right now.

Most people fall somewhere between.

Simply put, you do not talk to different people the same way.

This thread will make you a better writer than 90% of people online.

Skip the $297 courses.

Here’s everything you need to know about effective writing, distilled from years of studying what works and what doesn’t. PRINCIPLE 1: Have something worth saying.

Before you worry about how to write, make sure you have something interesting to say.

Because the best writing can't save a bad idea.

But a powerful idea can survive mediocre execution.

So research.

Think.

Find the insight others missed.

Because great writing starts with great thinking–not great grammar.

Most legendary Copywriting campaigns have one thing in common.

A Big Idea.

'Facelift in a jar,' 'The 4-Hour Workweek,' 'End Of America,' 'Legally Rob Banks'...

But what makes an idea “Big”?

Most Copywriters can’t answer.

A thread on the most elusive concept in Copywriting. Let me start by clearing up a misconception.

A Big Idea is not just a clever headline, a benefit, or a unique selling proposition.

All of these are important, but none alone constitutes a Big Idea.

Think of it like this.

If these are ingredients, a Big Idea is the gourmet dish that turns them into something succulent.

How I Wrote a 310,210€ Sales Letter in Only 2 Weeks By doing 'Intuitive Research'...

...And How This Method Will Help You Write Converting Copy Quicker. Friend

If you hate conducting Research...

If that's as fun to you as staring at a blank wall...

Or if you feel quickly lost and overwhelmed...

I need to tell you about MY way of doing it...

I've spent the past 3 years building a Quiet Copy storytelling system.

It allows you to pre-sell your readers before they know you've got a product.

It has generated me +3M€ in sales and has a 88% success rate.

I call it the "Winning Story Formula."

Step by step guide 👇 Friend,

I'm back.

And this time I'm bringing you the goods... free of charge.

You see these last few weeks I've operated a "Quiet Copy Camp".

It's an 8 weeks training where I share with Copywriters and Entrepreneurs ways to re-think their Copywriting.

12 of them joined.

If you feel like you're not getting anywhere with Copywriting... read this (urgent): Friend

95% of aspiring Copywriters give up in the first 2 years.

Because most of the time… they can’t get clients.

And even when they do… They can’t bring them the results they’ve promised.

How I Wrote a 310,210€ Sales Letter in Only 2 Weeks By Focusing on “Movers”

And How They Can Help You Write Converting Copy Faster

*A Quiet Copy Thread* Friend

Last year my Publisher barged into my office.

“Merc. Time is short. We need a converting sales letter NOW.”

We were in the middle of a bad month at the company.

Which meant I only had 2 weeks to write a BANGER.

How I Sold Out a Product and Generated 139,243€ by Writing an Ad Disguised as a History Documentary.

...And Why Quiet Copy is the Future of Copywriting.

*Thread* Friend

This story takes place 2 years ago in December 2020.

A certain virus has taken the world by storm.

Health is the #1 concern on everybody's mind.

For a health supplement Copywriter that's a golden opportunity to write a BANGER.

Problem is...

10 radical writing techniques from the King of Junk Mail: Friend

If you want to become a great writer one day…

A writer whose name is recognized and admired…

Whether it’s by writing books read by thousands…

Or writing best-selling sales letters…

For more than 2 years I've been researching the X factor.

The "thing" that separates average Copywriters from masters.

There are multiple answers but there's ONE that has stuck with me since I discovered it.

The Rule of Marbles 👇 It's not "talent". It's not "hard work".

It's not showing up everyday or cold showers.

It's not listening to prospects. Or research.

It's something less obvious but more meaningful.

And in many ways more POWERFUL.

I'll explain everything but first...

How to be a writer, by Sinclair Lewis It's a quiet Saturday morning in Havard University.

45 students sit in silence in a hall.

All they hear is the birds chirping outside and the tense beat of their hearts.

Some are drenched in sweat. Other tap their feet.

Soon an important man will enter the room.

A writer.

8 writing secrets from my +200MM mentor: 1. Only write important things.

Things that needs to be said.

Thing that should be taught in school.

If your Cold DMs get no replies... Read this 1. Do not send 1000 generic cold DMs... But 1 ultra-personalized DM to your dream targets.

What you will lose in volume... You will gain in specificity and power.

Remember: you only need 1 positive answer to start earning thousands a month.

Friends

I have a confidence to make.

Before 2021...

I was a terrible copywriter.

Until one day... A mysterious letter revealed THE secret behind killer copy to me...

And turned me into a million-dollar money machine.

Now it's your turn.

*Free course* 👇 A word of warning before I continue.

This is the most. important. thread. I've. ever. written.

The amount of value it's going to provide you is absurd.

Which is why at one point I will DELETE this thread...

And build a $897 course out of it.

Friends

Last year my 2nd best promo sold for 307,768€.

My worse one 57,565€.

The difference?

The first one had a Big Idea... The other didn’t.

Big Ideas are a one-way ticket to money.

Without them? You will not sell.

Here’s my EXACT process to find one.

*Free course* 👇 Look I know…

Big Ideas are a copywriter’s nemesis.

We dream about them at night.

They haunt our copy.

And when we finally think we understand what they are…

We realize we don’t.

Friends

In 1997 Marshall Applewhite convinced 39 people to kill themselves in order to become immortal.

Meanwhile…

Beginner Copywriters struggle with converting clients.

Here are 7 Confidential Persuasion Techniques to convince anyone to do anything.

*Free Thread* 👇 You know me by now.

I love spilling the beans for free...

And delivering pure unadulterated value.

But be warned: this thread is 80 tweets long.

So skimming through it is useless.

Friends

Lucky you.

At first I wanted to turn this into a $239 product.

But I feel generous (and I want to earn your follow…)

So I’ll reveal everything for FREE down below.👇

**Here are… The 10 Laws of Copywriting.** First of all, please Retweet the first tweet.

Because as you know threads die quickly.

And… it’s not often you get so much free value.

So make sure both rookies and confirmed writers can read it.

Done? Alright.

Now let me ask you something...

Friends

3 years ago I was lost - unemployed and $20k in debt…

Today I’m a Copy Chief with millions of dollars in sales and nice paychecks.

There’s no secret. Only hard work.

You want to become an A-list copywriter?
…Here’s how to follow the path of mastery.

🔴THREAD🔴 Now I don’t want to turn this into another self-congratulatory thread…

…Where I just brag and flaunt my success.

Nobody cares.
Plus I’m no master myself... Yet.

Still learning. Long way to go.

No... I want this thread to be about YOU.

Friends

You know it by now.

My last sales letter generated 411,439€ (up from last time)

That’s not one-off sales… But monthly recurrent revenue.

To achieve this I’ve used a method I’ve never seen ANYONE mention on Twitter.

And I’m revealing it for free down below 👇 Now I ain’t crazy…

This secret alone is worth 7 figures.

Even if you mess it up… it can still make you thousands.

That’s how powerful it is.

That’s why I’m asking you to Retweet the tweet above.

Because…

I will delete this thread in 36 hours.