Thread by @bloggersarvesh

It’s done! I audited 1,000 local business websites.

I wanted to find what the top-ranking ones had in common.

Was there a "secret ingredient" unifying them?

YES. The  businesses (that outranked national chains) used the same tactic:

First, here's why most local sites don’t rank:

Owners think SEO = keywords, citations, and stuffing city names into blog posts.

Wrong game.

That stuff barely moves the needle in competitive local markets.

What actually matters is...

...your ability to signal trust and local relevance at scale.

It’s not enough to be “the best plumber.”

Google needs to see evidence that you’re the best plumber in zip code 92103.

And that comes down to one word:
Distribution.

What does distribution mean in local SEO?

It’s your strategy for showing up exactly where your customers are searching, with pages built for them.

Not generic.
Not recycled.
Not AI content sprayed across 50 cities.

I’m talking about real pages that convert.

Why does this matter now more than ever?

Because local SEO is getting harder:

· Directories are taking more SERP real estate
· Google's AI overviews are stealing clicks
· More businesses are getting SEO-savvy
· Fake GMBs are everywhere

So the margin for error is gone.

And you’re not just competing with other mom-and-pop shops anymore.

You’re competing with:
· Franchises with SEO agencies
· Aggregator sites with national budgets
· AI-spammed websites with 1,000+ pages

But the winners? They still beat all of them.

Here’s how:

They had one page per location, and each page:

· Used real photos from that area
· Embedded the GMB map with directions
· Included reviews from that zip code
· Featured a testimonial with the neighborhood name
· Had a single CTA (call or quote) - above the fold

They didn’t “create SEO pages.”

They created local trust assets.

You could feel the business was real. Local. Known. Booked solid.

And Google rewarded that.

Because users stuck around. Clicked. Called. Converted.

Most local businesses don’t even track which pages drive revenue.

These ones did.

They knew:
· Which neighborhoods booked the most jobs
· Which pages got the most calls
· Where reviews were thin
· Where to double down

It wasn’t random.

Here’s the wild part:

None of the 4 highest-performing businesses were the cheapest.

Or the fastest.

Or had the best logos.

They simply showed up first when it mattered - and looked credible when they did.

Distribution > branding.

That’s why I’ll take a contractor with a boring logo and A+ location pages...

...over a “modern” brand with zero trust signals any day.

SEO isn't about being pretty.

It’s about being visible, believable, and bookable.

But here’s the kicker - the entire point of this thread:

Almost no local businesses focus on distribution.

They want backlinks, GMB tricks, or AI content.

But the real edge is simple:

Build the best page in your zip code.

Then do it again. And again.

If you’re a local business and you want leads from Google:
Stop blogging.

Stop copying your competitors.

Stop outsourcing to $200/mo agencies.
Build intent-driven, trust-rich pages.

Neighborhood by neighborhood.
It’s slow.
It’s boring.
It works.

LISTEN:

None of this will work if you don’t get to work.

Excuses don’t rank websites. Action does. Start today, follow the steps, and dominate your market.

Save this post and refer to it daily.

Work with me for 90 days and I GUARANTEE you'll:

- Rank higher on Google Business Profile
- Drive more local traffic to the website
- Get consistent calls and inquiries

Apply here: alventramarketing.com