Its the NFL of SEO. We study their exact moves to copy them.
Heres what we learned:
New EMD GBPs seem to be worthless until a certain review number and velocity is achieved.
Sometimes this is 50 reviews, sometimes its 100.
In uncompetitive environments, usually a solid 20 reviews will get you pretty far and the GBP should be able to capture 80% of the ranking area and compete with larger profiles.
Keyword stuffed reviews move the needle the most.
But NOT keyword stuffed replies. Its too much of a cheese.
Look at all the suggested keywords in GBP profiles.
Top ones always have stronger keyword clusters from those reviews. Always.
Everyone wants the secret SEO formula. Here it is:
Rank higher - get more organic clicks - lower CAC - profit.
That's literally the entire game 👇
No magic tricks or secret hacks exist that agencies won't tell you.
Entire game is convincing Google your site deserves #1 position.
You show Google what it wants through three pillars:
On-page (content quality + site structure)
Off-page (backlinks + reputation signals)
Technical (site speed + mobile accessibility)
Do that heavy lifting correctly once, reach the top, then mostly maintenance mode.
Why SEO has better ROI than any other channel?
Paid ads: Stop paying, traffic dies immediately, zero residual value.
SEO: Stop optimizing, rankings persist for months/years, leads keep flowing.
Client we ranked #1 in 2022 canceled retainer in 2023.
Still getting 40+ calls monthly in 2025 from those rankings. That's what I call infinite ROI from finite investment.